Founder Chats - Baremetrics

Why Your LinkedIn Outreach Fails (And How to Fix It) with Walid Amarir

Written by Andrea Del Angel | November 20, 2025

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This week we sit down with Walid Amarir, Co-founder and CEO of WaLead.ai, the LinkedIn automation platform helping B2B companies scale their outbound sales. You'll hear about making the leap from running a LinkedIn marketing agency to building the solution yourself, how to optimize your LinkedIn profile for conversion, and the metrics that actually matter when measuring LinkedIn sales success.

 

About Walid Amarir:

Walid Amarir is the Co-founder and CEO of WaLead.ai, a LinkedIn automation tool built to solve the scalability problems he experienced firsthand running a LinkedIn marketing agency. At just 23, Walid has an unconventional background—he was a professional eSports player earning his parents' salaries by age 18, then studied Physics and Mathematics in the UK before realizing he preferred building businesses to academia. After identifying critical gaps in existing LinkedIn automation tools while scaling his agency, Walid made the jump from service provider to SaaS founder, building a lean, efficient platform that maintains authenticity while automating outreach at scale.

About WaLead.ai:

WaLead.ai is a LinkedIn automation and prospecting platform designed for B2B companies that need to scale their outbound sales without sacrificing personalization. Built by someone who lived the pain points of existing tools, WaLead solves the core problem that legacy platforms face: they're built for individual users, not for teams managing multiple accounts and campaigns. The platform integrates seamlessly with existing sales workflows, helping companies automate LinkedIn outreach while maintaining the human touch that drives real conversations and conversions.

Show Notes:

00:00 Introduction to Walid and His Journey

02:48 Transition from Agency to Building WaLead.ai

05:48 Strategies for LinkedIn Success

09:04 Building a Scalable LinkedIn Tool

11:59 Managing Integrations

14:41 Geographical Advantages and Market Strategy

18:01 Metrics and Follow-Up Strategies

20:53 Building an Effective LinkedIn Profile

23:44 Engagement and Community Building on LinkedIn

26:37 Final Thoughts and Future Directions