Jesse Genet - Baremetrics

Written by Josh Pigford | June 26, 2018

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This week I talk with Jesse Genet, Founder of Lumi! In this episode we talk about being a tinkerer as a kid, getting in to screen printing in high school and how that has been a common thread in every business for 15 years, being on Shark Tank, shutting down a successful business, the role of printing processes in human history and more.

Show Notes

3:45- Technology and hobbies as a kid- more into physical tinkering
8:00- Impact of parents on entrepreneurial spirit
10:00- Job in high school printing and selling shirts
11:00- 3 years of high school
13:00- Selling t-shirts in California for the summer
15:25- Finding a loophole in getting out of Senior year of high school
18:55- What Senior year actually looked like
20:24- “Push for a thing, get the thing, then you have to actually do the thing”
24:00- Pursuing higher education
26:43- Moved to LA and went to Art Center College of Design for Industrial Design
28:55- The smartest choice Jesse ever made
30:38- Meeting co-founder, Stephan
31:35- “Let’s start a business”- Inkodye
33:10- First Kickstarter project
35:35- Balance between creative stuff and business stuff
38:10- Sandwich video
41:10- Applied and got into Y- Combinator
42:58- Catalyst for transitioning out of Inkodye
44:20- Shark Tank experience
47:30- Results of Y-Combinator and the impact on creating Lumi
48:50- Transition from customizing “literally anything” to shipping and packaging
50:25- Expert in printing processes
51:45- What has made you stick with printing processes for so long?
54:45- The next year for Lumi

How to reach Jesse: Twitter

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