It’s every company’s goal to get as many conversions as possible when they launch a free trial. After all, the whole point is to pique a lead’s interest and demonstrate your offering’s value, so that you can sign on another paying customer.
Of course, the success of any free trial is greatly impacted by the marketing behind it.
In this guide, we’ll help you set up a highly converting free trial marketing strategy and explain how to track metrics using your tool of choice.
If you’d like to see what Baremetrics can do, start your 14-day free trial today.
If you spend any amount of time coming up with a free trial marketing strategy, you’ll be quick to run across a couple of statistics regarding their efficacy.
One of the most-quoted studies on the topic is credited to Totango, who found that about 15% of users for opt-in free trials converted to paying customers.
Meanwhile, roughly 50% of opt-out trial users converted. Reports from individual companies peg the number anywhere between 10% and 25%.
The first step to creating a great free trial is to plan out your approach. This requires you to answer questions like the following.
Knowing your customer base and niche will be very helpful as you answer these questions and begin to design your free trial offering (and how you’ll market it).
Experts suggest a trial of no more than 14 days. Try the 14-day free trial of Baremetrics and receive insights into what’s powering your growth most!
If you’re curious about how your churn stacks up with similar companies, our Open Benchmarks show you average churn rates based on average revenue per user.
Whether you’re offering an “all-access” free trial or one that simply unlocks the core features of your offering, it’s important to go ahead and list out all the perks of your free trial.
These are all details you might look to include in your marketing copy when pushing your trial to new users.
Examples include:
Some or all of these examples may apply, but this list is just a basic one. Spend some time thinking about what makes your trial (and service in general) unique so that you can push these details when marketing it.
Want to Reduce Your Churn?
Use Baremetrics to measure churn, LTV and other critical business metrics that help them retain more customers. Want to try it for yourself?
Getting people to sign up for a free trial usually isn’t too difficult. In fact, with “freebie chasers,” it can be far too easy. What matters to you is qualifying new users so that you can focus your marketing efforts on the ones who might convert.
A major part of that is using the right communication to see who’s engaging and then keeping them engaged.
Throughout the trial, customer service should be readily available to support users and answer their questions.
Read more:Emails We Send to Engage Customers
Part of ensuring a high number of conversions is monitoring your trial insights so that you know exactly if a person is using the features, what they’re doing with them, and signs that may mean they need help or they’re losing interest.
Trial insights from Baremetrics are powerful in doing all of that for you.
Interested in learning more about Baremetrics and how it can help you ensure successful free trials?
Click here to start your free trial and start testing the platform for yourself.