Founders Journey

Data enrichment is the process of adding value to your already existing data by providing supplementary information and ...

The startup world is built on the culture of learning. When entrepreneurs understand the importance of self-development ...

Influencer marketing has effectively taken the world of social media by storm.General users love to see content from inf...

Baremetrics monitors 26 metrics, and on top of that offers 8 data-boosting features so you can get more out of your metr...

SYNC WITH CONNEX’S CHALLENGESync with Connex is a successful, multi-million dollar SaaS company. To support growth goa...

“Do customer success” is the startup equivalent of “eat less and exercise.” Good for everyone, but also vague an...

This article covers in detail how to migrate customer data from PayPal to Stripe using Stripe's resources as well as cus...

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. But h...

There’s an old saying that goes, “The best clients are the ones you already have.” This is true for most businesse...

Segmenting customers and target markets is a hot topic for today's marketers. Our customer segmentation tool l...

We’ve previously discussed the process of developing a financial model for your SaaS company, in a...

All businesses need to know where they stand financially at any given point. That's where financial projection...

Customer relationship management means optimizing client interactions to increase sales. In short, CRM is focusing on th...

Everyone should be interested in using their data to optimize their SaaS pricing. After all, finding the right pricing i...

Financial forecast software helps you create projections of financial outcomes within a specified area of your company. ...

No one could have predicted a global pandemic in 2020—much less the resulting damage done to businesses of all sizes a...

In our recent piece, The SaaS Financial Model You'll Actually Use, we shed light on why cash flow forecasting—and havi...

"Every customer is the same." It's that kind of thinking that's tanked many businesses over the years. Think a...

You have to know your customers to market your product. But to market most effectively, you have to ...

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup o...

Revenue forecasting software is used to create predictions of sales. These models can then feed into the larger overall&...

Customer segmentation is the process of dividing your customer base into groups based on common...

A financial model is an essential aspect of everyday business. Using a financial model template can ease some of th...

Customer segmentation is the process of dividing customers into groups based on common characteristics. This practi...

While we’ve spoken at length about working on financial modeling for your SaaS business, it’s important no...