How to Use Customer Expansion to Skyrocket Growth (+ examples)

September 21, 2020

Think about the time, energy and resources you put towards acquiring new customers.Now, how much time, energy and resour...

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How To Calculate & Improve Your Customer Retention Rate

September 9, 2020

Would you continue to pay for something every month that you don’t use?For most people, including your customers, the ...

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5 SaaS Analytics Tools to Track & Grow Your Business

August 17, 2020

How are people getting to your website? Is your MRR trending up or down? What features do your most active customers use...

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How to Write a Subscription Cancellation Email for SaaS

August 6, 2020

Saying goodbye sucks.This is especially true when you’re bidding farewell to paying customers you thought would be aro...

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How to Improve Your MRR Growth Rate (without new customers)

July 30, 2020

Contrary to what you might see in some case studies, MRR growth is not always linear.Through working with various SaaS c...

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I Grew From Zero to $1,000 MRR in 94 Days: Here’s How I Did It

July 23, 2020

The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after i...

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How to Create Cancellation Surveys That Get a Response

July 15, 2020

What’s the first thing you do after a customer cancels their account?If you answered “send a cancellation survey to ...

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5 Ways to Prevent Involuntary Churn in SaaS

July 8, 2020

Customers churn because they don’t want to use your product anymore, right? Well, not necessarily. There’s...

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5 Winback Email Templates SaaS Customers Can’t Resist

July 6, 2020

Are you laser-focused on new customer acquisition?Although a mentality of “the more, the merrier” might make sense o...

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SaaS Customer Onboarding: A Simple (But Detailed) Guide

June 26, 2020

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying...

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9 Onboarding Email Templates to Engage New Users

June 22, 2020

Be honest: are your onboarding emails actually getting users excited about your product?The onboarding process is obviou...

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8 Free Trial Email Templates to Copy/Paste for Higher Conversions

June 11, 2020

I have a confession. I love free trials. I sign up for free trials of software like I’m getting paid for it. If a...

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8 Tips to Write Engaging Onboarding Welcome Emails (+ Examples)

May 29, 2020

It’s easy to overlook the importance of a strong welcome email. After all, you’ve already gotten the customer to sig...

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The SaaS Financial Model You’ll Actually Use (Updated 2020)

May 19, 2020

Get the SaaS financial model, Google Sheets template, and step-by-step instructions you'll actually update!...

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How Canny Bootstrapped to $800K ARR

May 14, 2020

Canny is a bootstrapped, remote-working, profitable team of seven. In the last month, we hit $800K in annual recurring r...

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How to Write Effective Dunning Emails (30+ Examples Included)

May 4, 2020

When most SaaS companies talk about reducing churn, they’re usually referring to voluntary churn. The customers who ac...

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3 Customer Retention Metrics to Measure for Growth

April 30, 2020

To boost growth, start with retention.With saturated markets and well funded newbies popping up, competition is fierce. ...

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How to Use Cohort Analysis to Reduce Churn & Improve Retention

April 20, 2020

I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technica...

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How a Subscription Video Service Uses Data + Smart Marketing to Retain Customers

April 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. And as we are still,...

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How a Social Media Software Company Retains Customers by Building Relationships

April 7, 2020

In a technology driven world, where it feels like consumers are always looking for the next best service or software to ...

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Churn Analysis: A 3-Step Guide to Analyzing Your Churn

March 31, 2020

Picture this: Over the past six months, your churn rate has gone from a respectable 4%, to now, over 10%. Confused ...

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6 Proven Strategies to Reduce Churn (With Real Examples)

March 23, 2020

I spent over a week speaking with different SaaS founders and marketers about how they successfully reduced churn for th...

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We sold Intros for $100,000: Turning a product failure into a business success

January 22, 2020

In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each othe...

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The 14 Customer Retention Strategies You’ll Wish You’d Have Implemented A Year Ago

December 19, 2019

Why are customers canceling? How do you reduce churn? Use these strategies to become more indispensable, improve retenti...

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How to Instill a Growth Mindset in Your Company

December 13, 2019

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is t...

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