Founders Journey

If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly re...

It can take an enormous amount of time to build a content strategy that’s meant to deliver on aggressive traffic goals...

Curious about what it takes to create and grow a successful membership business?  In this article, the founder...

We get it: you’re probably already tracking your fair share of KPIs.And you’re likewise tired of hearing that this o...

Nobody wants to watch their customers walk away.Duh, right? Lost subscriptions are an inevitable part of doing business ...

Hypefury is a SaaS tool in a very competitive space—social media marketing.The list of social media tools for analytic...

Generally speaking, you don’t want your SaaS metrics to be negative.Negative daily active users? Bad.Negative revenue?...

2020 has turned in to one of the most unusual years of my life, for both the obvious reasons but also for reasons I defi...

In the early days of running a software company, collecting payments was pretty straightforward.A customer buys a licens...

Sometimes it pays to keep things simple. Like, literally.Perhaps this is why tiered pricing is so popular for SaaS compa...

Does “you get what you pay for” actually apply to SaaS companies?Depends on who you ask.While the concept is simple ...

Revenue churn answers the question: how much MRR did we lose last month?Your answer says a lot about the long term healt...

How’s your business doing today? How has your MRR been trending the past six months? Is churn on the rise?These are th...

Failed payments are part of running a subscription or SaaS business. It’s normal for credit card payments to get decli...

Pricing is one of the most heavily debated topics in the SaaS world.Not just how much to charge, but what pricing model ...

Think about the time, energy and resources you put towards acquiring new customers.Now, how much time, energy and resour...

Would you continue to pay for something every month that you don’t use?For most people, including your customers, the ...

How are people getting to your website? Is your MRR trending up or down? What features do your most active customers use...

Saying goodbye sucks.This is especially true when you’re bidding farewell to paying customers you thought would be aro...

Contrary to what you might see in some case studies, MRR growth is not always linear.Through working with various SaaS c...

The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after i...

What’s the first thing you do after a customer cancels their account?If you answered “send a cancellation survey to ...

Customers churn because they don’t want to use your product anymore, right? Well, not necessarily. There’s...

Are you laser-focused on new customer acquisition?Although a mentality of “the more, the merrier” might make sense o...

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying...