Founders Journey

How’s your business doing today? How has your MRR been trending the past six months? Is churn on the rise?These are th...

Failed payments are part of running a subscription or SaaS business. It’s normal for credit card payments to get decli...

Pricing is one of the most heavily debated topics in the SaaS world.Not just how much to charge, but what pricing model ...

Think about the time, energy and resources you put towards acquiring new customers.Now, how much time, energy and resour...

Would you continue to pay for something every month that you don’t use?For most people, including your customers, the ...

How are people getting to your website? Is your MRR trending up or down? What features do your most active customers use...

Saying goodbye sucks.This is especially true when you’re bidding farewell to paying customers you thought would be aro...

Contrary to what you might see in some case studies, MRR growth is not always linear.Through working with various SaaS c...

The monthly recurring revenue (MRR) of my MarTech startup Friendly recently has exceeded $1,000 – just 94 days after i...

What’s the first thing you do after a customer cancels their account?If you answered “send a cancellation survey to ...

Customers churn because they don’t want to use your product anymore, right? Well, not necessarily. There’s...

Are you laser-focused on new customer acquisition?Although a mentality of “the more, the merrier” might make sense o...

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying...

Be honest: are your onboarding emails actually getting users excited about your product?The onboarding process is obviou...

I have a confession. I love free trials. I sign up for free trials of software like I’m getting paid for it. If a...

It’s easy to overlook the importance of a strong welcome email. After all, you’ve already gotten the customer to sig...

Get the SaaS financial model, Google Sheets template, and step-by-step instructions you'll actually update!...

Canny is a bootstrapped, remote-working, profitable team of seven. In the last month, we hit $800K in annual recurring r...

When most SaaS companies talk about reducing churn, they’re usually referring to voluntary churn. The customers who ac...

To boost growth, start with retention.With saturated markets and well funded newbies popping up, competition is fierce. ...

I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technica...

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. And as we are still,...

In a technology driven world, where it feels like consumers are always looking for the next best service or software to ...

Picture this: Over the past six months, your churn rate has gone from a respectable 4%, to now, over 10%. Confused ...

I spent over a week speaking with different SaaS founders and marketers about how they successfully reduced churn for th...