Founders Journey

Positive word-of-mouth acclaim is the most prized form of feedback a business can hope for.Having satisfied users recomm...

Competitive pricing is key to succeeding in a global market. There are now an estimated 213 million registered companies...

There are two types of email subscription lists that marketers can build: free and paid. Free newsletters are great...

Merchants looking to set up shop online are faced with an important choice: which ecommerce platform will best serve the...

It’s that time of year, where we make lists of everything that happened in the current year and more lists about next ...

Optional product pricing is a pricing strategy whereby the core component of a product is sold for a basic price, and a ...

Reducing churn is the single most important thing your SaaS company can do to improve its growth. By some estimates, it ...

With a huge number of analytics options out there for Shopify sellers, it can easily feel like you’re not making the m...

It seems like every year there are more companies hosting SaaS conferences. You can find them locally, internationally, ...

Nailing the ideal price point for a SaaS product is equal parts art and science.Pricing a SaaS product presents a set of...

Shopify has overtaken Amazon as the leading home of ecommerce. Its platform and support are unrivaled, making it the bes...

Every founder dreams of devising a million dollar idea. An idea that has the potential to change the whole SaaS playing ...

Websites have been around for so long now that it seems we’ve started taking them for granted. However, they are still...

T accounts are one of the primary forms of performing double-entry accounting. They are so named because they are shaped...

AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. AARRR, of...

This plan isn’t for everyone.If your business struggles to turn a profit, this won’t help. But once you make much mo...

Marketing is key to business success.Think about it. If people don't know about your brand, they'll never buy anything f...

What do website optimization, product design and content strategy have in common? They should all start with thorough re...

Shopify has made it more profitable than ever to sell apps in the Shopify App Store.We’ve already discussed many of th...

Part of being an agile company is anticipating market forces before they happen and having a plan in place to dodge pote...

As your user base increases month to month, you’ll naturally need more employees. Your customer success teams need to ...

There are some amazing and comprehensive guide books out there for building a Shopify app (including this one from Shopi...

Bookkeeping, accounting, and finance management are all critical to the financial success of your business. However, the...

Congratulations, you’ve built a useful Shopify plugin! Now what? It’s time to start marketing your Shopify plug...

Shopify gambled early and hard on the idea that a community of independent development teams would be able to create a b...