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SaaS Customer Onboarding: A Simple (But Detailed) Guide

June 26, 2020

If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying...

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9 Onboarding Email Templates to Engage New Users

June 22, 2020

Be honest: are your onboarding emails actually getting users excited about your product?The onboarding process is obviou...

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8 Free Trial Email Templates to Copy/Paste for Higher Conversions

June 11, 2020

I have a confession. I love free trials. I sign up for free trials of software like I’m getting paid for it. If a...

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8 Tips to Write Engaging Onboarding Welcome Emails (+ Examples)

May 29, 2020

It’s easy to overlook the importance of a strong welcome email. After all, you’ve already gotten the customer to sig...

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The SaaS Financial Model You’ll Actually Use (Updated 2020)

May 19, 2020

Get the SaaS financial model, Google Sheets template, and step-by-step instructions you'll actually update!...

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How Canny Bootstrapped to $800K ARR

May 14, 2020

Canny is a bootstrapped, remote-working, profitable team of seven. In the last month, we hit $800K in annual recurring r...

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How to Write Effective Dunning Emails (30+ Examples Included)

May 4, 2020

When most SaaS companies talk about reducing churn, they’re usually referring to voluntary churn. The customers who ac...

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3 Customer Retention Metrics to Measure for Growth

April 30, 2020

To boost growth, start with retention.With saturated markets and well funded newbies popping up, competition is fierce. ...

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How to Use Cohort Analysis to Reduce Churn & Improve Retention

April 20, 2020

I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technica...

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How a Subscription Video Service Uses Data + Smart Marketing to Retain Customers

April 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. And as we are still,...

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How a Social Media Software Company Retains Customers by Building Relationships

April 7, 2020

In a technology driven world, where it feels like consumers are always looking for the next best service or software to ...

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Churn Analysis: A 3-Step Guide to Analyzing Your Churn

March 31, 2020

Picture this: Over the past six months, your churn rate has gone from a respectable 4%, to now, over 10%. Confused ...

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6 Proven Strategies to Reduce Churn (With Real Examples)

March 23, 2020

I spent over a week speaking with different SaaS founders and marketers about how they successfully reduced churn for th...

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We sold Intros for $100,000: Turning a product failure into a business success

January 22, 2020

In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each othe...

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The 14 Customer Retention Strategies You’ll Wish You’d Have Implemented A Year Ago

December 19, 2019

Why are customers canceling? How do you reduce churn? Use these strategies to become more indispensable, improve retenti...

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How to Instill a Growth Mindset in Your Company

December 13, 2019

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. Some might even say it is t...

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I almost sold Baremetrics for $5m

December 3, 2019

tl;dr In the past 6 months I turned down multiple $3-5m offers and failed to close a $5m sale. In the past six years of ...

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5 things I learned failing to sell Baremetrics for $5m

December 3, 2019

I failed to sell Baremetrics for $5m. While failure is 100% a part of success, it’s only useful if you learn somet...

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Saving you millions of dollars: asset sale vs stock sale

December 3, 2019

Earlier this year I failed to sell Baremetrics for $5m. But I learned a heaping pile of things from that and one of the ...

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The Four Components Of Every Growth Strategy

September 25, 2019

Contrary to what's pushed in the tech echo chamber, growth is not just about acquisition or optimization. How do you be ...

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11 Frameworks for Product Innovation

August 21, 2019

Who doesn’t want to be innovative? If you asked a room full of CTOs… not a single hand would go up. But what is ...

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SaaS Pricing Models & Strategies Demystified

July 29, 2019

Pricing is of the most overwhelming and puzzling parts of business. This guide covers SaaS pricing models & strategies, ...

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The New Era of SaaS Forecasting

July 25, 2019

Data science is beginning to replace spreadsheets for founders wrestling with uncertainty in their business models. How ...

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Customer Research: A Guide To The Ultimate Startup Cheat Code

July 2, 2019

Remember how much easier a video game became once you found a cheat code?  If you’re looking to build a produ...

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Startup Funding: The Best Financing Sources & Options To Raise Money

May 8, 2019

There are more startup funding and financing options out there than ever before. We explore all options for bootstrapped...

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