Founders Journey

Much like Amazon, when Shopify first began, it was a simple shop and not the ecommerce platform we know today. In fact, ...

Marginal profit is the profit earned by a company when they sell one more unit of production. It is calculated as the ma...

Stripe is indispensable for the average online business, providing the many different tools, reports, and customizations...

Challenge: UXPin needed a tool to consolidate their subscription data and track metrics. Solution: They signed up f...

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify...

Take a look at the first hand account comparing employee life to starting your own business. Use Baremetrics to monitor ...

Baremetrics has made major updates to the Baremetrics product to accommodate changes with the Stripe API. ...

Marginal revenue (MR) represents the increase in revenue from the sale of one additional product or service. Although ma...

The profit and loss statement is one of the three main financial statements a public company must release annually along...

From its humble roots as an online snowboard shop based in Ottawa, Canada, Shopify has become a giant of the ecommerce i...

You may have already heard about the marketing funnel and are pushing your prospects from awareness to the sale. The Bar...

All companies face significant challenges when it comes to finding qualified leads. According to the 2019 CSO Insights b...

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically a...

You’ve probably heard that backlinks are a key component of successful content marketing. Used correctly, backlinks ar...

Inbound marketing is the process of getting potential clients to find your company. Since this often happens before cust...

Some clients are destined to churn. This is not a failure on your part. It’s a simple reality that a proportion of cus...

While Stripe is indispensable for the average online business, providing many different tools, reports, and customizatio...

To run a business online, you probably need a customer relationship management (CRM) software package and/or payment pro...

Churn is the share of your customer base that has stopped using your service over a defined period of time. It is usuall...

Most online businesses use a customer relationship management (CRM) software package and/or payment processor to manage ...

Key performance indicators (KPIs) are how you track the progress of your company. Every department has its own KPIs, and...

EBIT (earnings before interest and taxes) and EBITDA (earnings before interest, taxes, depreciation, and amortization) a...

Data is cool. But you know what’s even cooler? Enriched data 🤓 That’s one of the reasons why the Baremetrics...

If you put a cookie in front of a room of kindergartners with the promise “if you don’t eat it now, you’ll get two...

Cost plus pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue an...