Founders Journey

Challenge: In the beginning, Grokability's founder, Alison Gianotto, needed a quick way to evaluate how her business was...

What does every SaaS founder want? To grow their companies—the faster, the better. But here's the thing: company growt...

How do you know what’s working in your business and what isn’t? Even if you’ve got a pretty good gut feel for the ...

What do most first-time founders have in common?It has nothing to do with background, age, or business interests. Rather...

Many companies stick with pretty basic financial systems when first getting off the ground. Once there's revenue co...

A well-designed website is more than just a collection of appealing pages that do a good enough job of representing your...

This article shares key insights from our Founder Chats interview with Aran Khanna on April 5th, 2022. Listen to the ful...

You run a SaaS business, which means you probably have metrics coming out the wazoo. The question is, do you know what t...

Inspired by Founder Chats: Justin Cooke from Empire Flippers. This article shares key insights from our interview w...

SYNC WITH CONNEX’S CHALLENGE Sync with Connex is a successful, multi-million dollar SaaS company. To support grow...

Sales are great. We love them. You love them. Everyone gets excited when money is coming in.Unfortunately, for some of u...

If you offer a SaaS product, you need sharp focus in three areas: customer experience, product development, and marketin...

Is there a version of your product that could be selling better? Unless you’ve performed extensive market testing, the...

Editor's note: The original version of this article and its 2020 update was written by Jaakko Piipponen, co-fo...

Data is the lifeblood of your SaaS business. Without it, you won't know who your customers are, how to get more of them,...

‘’The best predictor of future behavior is past behavior’’. This often-quoted truism applies to most areas of li...

Why should you promote your content? Your customer (or ideal customer) values great content. However, the most successfu...

If you’re running a micro-SaaS business by yourself, chances are you haven’t had much time or budget to spend on mar...

The Shopify Marketplace Kit is an ecommerce tool that allows developers to sell directly from any platform, instead of g...

As the ecommerce sector grows in size, it also grows more competitive. One of the best ways to maintain your edge over t...

Shopify Checkout is Shopify’s native payment gateway. It’s both highly secure and easy to use, which makes it one of...

Managing the customer journey means understanding context and measuring the right metrics. Customer experience (CX) is a...

I don’t know about you, but whenever I’m considering making a significant purchase, the first thing I do is head to ...

Shopify’s CLI (Command Line Interface) is one of the best tools for building Shopify apps. Shopify CLI helps Shop...

In recent years, a new discipline of financial management has emerged in response to cloud technologies and organization...