Founders Journey

Churn is a natural thing, and for a large SaaS company, it can be hard to know where it's coming from. Find out how to reduce churn and build loyal customers ongoing.

It's a sales trope as old as time. Buy this new car for the low price of $10,000, what a bargain! You are going to want to get the tinted window add on

Our comprehensive guide will take you through the setup process, so you can start tracking and optimizing your financial metrics with ease.

Our step-by-step guide will walk you through the process and help you maximize your revenue potential.

Business, like life, can be highly unpredictable, but that doesn’t stop us from trying to predict the future. Passively letting the future unfold Scenario forecasting is a strategic method businesses...

We’re thrilled to announce the launch of the Baremetrics Stripe App as part of the new Stripe Apps Marketplace 🎉By installing the app, Baremetrics users

Whether you’re just starting or have already established a robust company, knowing where you stand financially is essential for running a business. Seamlessly integrate data from either Quickbooks...

CHALLENGE: The Smart Passive Income (SPI) team uses a lot of tools to run their business. Many of these tools have their own analytics dashboard, but they Read how Smart Passive Income Grew its...

What does every SaaS founder want? To grow their companies—the faster, the better. But here's the thing: company growth always comes at a cost. For many Non-dilutive fundraising is an attractive...

How do you know what’s working in your business and what isn’t? Even if you’ve got a pretty good gut feel for the company, how do you know? Keeping tabs Budget vs. actual analysis can help you follow...

What do most first-time founders have in common? It has nothing to do with background, age, or business interests. Rather, it’s the mistakes they make in Most SaaS founders overlook these key areas...

Many companies stick with pretty basic financial systems when first getting off the ground. Once there's revenue coming in, the founder and their How to build a SaaS revenue forecast using google...

A well-designed website is more than just a collection of appealing pages that do a good enough job of representing your SaaS business. A great site is There are several improvements you can make for...

You run a SaaS business, which means you probably have metrics coming out the wazoo. The question is, do you know what to do with all of that information? Learn why tracking SaaS metrics is so...

Inspired by Founder Chats: Justin Cooke from Empire Flippers. This article shares key insights from our interview with Justin Cooke on January 6th, A key measure of business health is having...

If you offer a SaaS product, you need sharp focus in three areas: customer experience, product development, and marketing. Neglect any one of these, and Is your SaaS not growing? Here are five common...

Is there a version of your product that could be selling better? Unless you’ve performed extensive market testing, the answer to that question is probably Conjoint analysis is a market research tool...

Data is the lifeblood of your SaaS business. Without it, you won't know who your customers are, how to get more of them, or even if your organization is In this article, we analyze both Baremetrics...

"The best predictor of future behavior is past behavior." This often-quoted truism applies to most areas of life, including customer behavior. The more Customer behavior analysis is an invaluable...

Why should you promote your content? Your customer (or ideal customer) values great content. However, the most successful content doesn’t always equate to An in-depth article on the 75 ways to...

If you’re running a micro-SaaS business by yourself, chances are you haven’t had much time or budget to spend on marketing. In fact, most founders focus Running a successful ad campaign as a...

The Shopify Marketplace Kit is an ecommerce tool that allows developers to sell directly from any platform, instead of going through the Shopify Shopify Marketplace Kit brings all the features of...

As the ecommerce sector grows in size, it also grows more competitive. One of the best ways to maintain your edge over the competition is to go global. This article explains Shopify Markets, a tool...

Shopify Checkout is Shopify’s native payment gateway. It’s both highly secure and easy to use, which makes it one of Shopify’s most valuable selling Shopify Checkout is a Shopify feature that...

Managing the customer journey means understanding context and measuring the right metrics. Customer experience (CX) is a critical component of modern Here's a short read on how to measure a...