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MRR.io vs. Baremetrics

MRR.io reports what happened.

Baremetrics acts on it.

MRR.io does reporting well, and it's free under 100 customers with every metric included. The gap opens when you want to act. A dashboard can flag a failed charge, but it can't email the customer or ask why someone's leaving.

Integrates with your favorite payment providers and platforms

What sets Baremetrics apart from MRR.io

Features
company logo

Baremetrics

company logo Basic (Free)

MRR.io

company logo Pro (from $19/mo)

MRR.io

Core SaaS metrics
checked icon 28+ pre-built, real-time
checked icon All metrics included
checked icon All metrics included
Free plan & account limits
cross icon No free plan — 14-day trial, then paid
checked icon Free indefinitely — up to 100 paying customers and 3 team members
checked icon Unlimited customers and team members
Cohort analysis
checked icon Customer and revenue retention tables, segmentable and exportable
cross icon Pro plan only
checked icon Included
Native Paddle support
cross icon Not offered — Universal Connector or manual import only
checked icon Native
checked icon Native
Native data sources
checked icon Nine native integrations plus a Universal Connector, normalized into one MRR you can still split by source
checked icon Stripe and Paddle only; every other processor via manual entry or their API
checked icon Same two native sources; multiple sources can be connected at once
Segmentation & custom dashboards
checked icon Unlimited stacked segments, a saved dashboard per segment, Clearbit enrichment
cross icon Not on their published feature list
cross icon Not on their published feature list
Failed-payment recovery
checked icon Recover — branded email, SMS, in-app banner and paywall in one sequence
checked icon Reports a Failed Charges metric; no recovery tooling
checked icon Same metric, same absence of tooling
Cancellation insights & save offers
checked icon Cancellation Insights — your reasons, analytics, win-back emails, Retention Offers
checked icon Reports a Cancellations metric; no cancel flow
checked icon Same metric, same absence of flow
Financial forecasting
checked icon Forecast+ — P&L, runway, hiring plans and scenario planning off QuickBooks/Xero actuals
cross icon Pro plan only
checked icon Metric forecasts — projects the metrics, not your P&L or runway
Support
checked icon Unlimited onboarding calls, ~2 min chat response, hands-on working sessions
No support tier listed
Email support
Setup
~30 minutes, one-click connection, full history imported
Self-serve signup
30-day trial, no credit card
Pricing
By revenue — from $49/mo, not by customer count
Free under 100 paying customers
By paying customer count — $19 (250) to $299 (10,000)

Capability Gaps

Both tools tell you a customer left. Only one of them tries to stop it.

MRR.io reports failed charges and cancellations as numbers. The gap isn't what gets measured… It's whether anything happens next.

segmentation

Your overall MRR can't tell you which customers are the problem.

MRR.io publishes its full feature list, and segmentation isn't on it. So churn is a single rate — not a rate for annual versus monthly, enterprise versus self-serve, or the plan you launched in March.

company logo

Baremetrics

company logo

MRR.io

Customer segmentation
checked icon Stack filters by plan, country, billing cadence or custom attribute
cross icon Not offered
Saved dashboards
checked icon Save a dashboard per segment and compare them side by side
cross icon Not offered
Data enrichment
checked icon Clearbit enrichment builds segments from company data you never collected
cross icon Not offered
Cohort retention
checked icon Customer and revenue retention tables, filterable by segment
checked icon Cohort analysis included on Pro, not segmentable
Metrics per source
checked icon Nine sources normalized into one MRR, still comparable source by source
checked icon Multiple sources supported on Pro; normalization isn't documented
Setup & pricing
Unlimited segments on Growth and above; from $49/mo
Free under 100 customers; Pro from $19/mo by customer count

revenue recovery

Seeing the failed charge isn't the hard part.

MRR.io counts failed charges accurately, but nobody emails the customer. Recover runs the whole sequence on top of your processor's retries (such as branded emails, SMS, banners, and a paywall) and reports what each one brought back.

In May 2026 alone, Recover customers recovered over $1.2 million in failed payments.

company logo Recover

Baremetrics

company logo

MRR.io

Failed-payment visibility
checked icon Failed charges surfaced, with recovery status per customer
checked icon Failed charges is one of their published metrics
Recovery messaging
checked icon Up to 7 fully customizable emails — your sender name, subject, copy, logo and colors
cross icon Not offered
Multi-channel sequence
checked icon Email, SMS, in-app banner and paywall in one configurable flow
cross icon Not offered
Pre-failure prevention
checked icon Card-expiry warnings 7 and 30 days out, plus annual renewal reminders
cross icon Not offered
Recovery reporting
checked icon Recovery rate, per-email performance and MRR recovered in one dashboard
cross icon Not offered
Setup & pricing
$129/mo add-on with an ROI guarantee — recover more than your Baremetrics cost or next month is free
Not offered

cancellation insights

The most honest feedback you'll ever get is on the way out the door.

MRR.io shows you a cancellation count. Cancellation Insights asks the customer why, in your own cancel flow, and turns the answers into a breakdown you can act on.

company logo Cancellation Insights

Baremetrics

company logo

MRR.io

Cancellation count
checked icon Tracked, and broken down by plan and segment
checked icon Cancellations is one of their published metrics
Reason capture & analytics
checked icon Your own custom reasons, broken down with percentages in a dedicated dashboard
cross icon Not offered
Save offers
checked icon Retention Offers — a discount per cancellation reason, auto-applied on accept
cross icon Not offered
Win-back emails
checked icon Automated, personalized follow-ups triggered by the reason given
cross icon Not offered
Setup & pricing
Drop-in widget for your own cancel flow; $129/mo add-on, Retention Offers included
Not offered

BEING HONEST

Where MRR.io might be a better fit

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You're under 100 paying customers

MRR.io's free plan includes every metric they offer, for three team members, indefinitely. At that stage you should take the free dashboard and spend the money on getting to customer 101.

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You're on Paddle

Paddle is a native MRR.io integration and it isn't one of ours. Our Universal Connector can bring the data in, but if Paddle is your billing system, that's a real point for them.

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You have high ARPU and few customers

Customer-count pricing is in your favor. Eighty customers at $500/mo is $40K MRR — free on MRR.io, Growth-tier for us. If the dashboard is all you need, their pricing model is simply better suited to your shape.

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You want a dashboard, not a platform

Minimalism is the point of MRR.io, not a shortfall. There's no add-ons to evaluate or onboarding calls. Some teams want the number and nothing else, and that's a legitimate thing to want.

SUPPORT

The support model is part of the product

Hands-on working sessions where the team builds your segments, dashboards, and recovery flows with you, even during your trial, not just after you pay.

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~2 min response

Real-person chat, Mon-Fri EST

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Unlimited calls

No cap on onboarding sessions

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Hand-on setup

We build dashboards with you live

Frequently Asked Questions

Yes. Their Basic plan is free indefinitely for up to 100 paying customers and 3 team members, and it includes all of their metrics — the cap is on customers and seats, not features. Cohort analysis, forecasting and advanced email reports are the Pro-only additions.

They price by paying customer count, Baremetrics prices by revenue, so it depends on your ARPU. A $9/mo product with 2,500 customers is $22.5K MRR — that's $129/mo on MRR.io Pro, versus from $49/mo with us. A high-ARPU business with 80 customers pays them nothing.

It reports both as metrics — Failed Charges and Cancellations — but there's no recovery sequence, cancel flow, save offer or win-back email. Those are Baremetrics add-ons at $129/month each, and Payment Recovery carries an ROI guarantee against your subscription cost.

Segmentation and custom dashboards don't appear on their published feature list. Baremetrics gives you unlimited stacked segments, a saveable dashboard per segment, and Clearbit enrichment so you can build segments from company data you never collected yourself.

MRR.io integrates natively with Stripe and Paddle; anything else goes in by manual entry or their API. Baremetrics has nine native integrations — Stripe, Braintree, Chargebee, Recurly, Shopify Partners, Apple App Store Connect, Google Play, QuickBooks Online and Xero — plus a Universal Connector.

About 30 minutes. Connect your payment provider in one click and Baremetrics backfills your full history, so dashboards populate with your entire revenue record rather than starting today. The team will get on a call and build your first segments with you.

More questions? Contact us.

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