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Monthly recurring revenue is the lifeblood of any SaaS business. It is calculated by adding up the value of all of your active subscription customers, minus any discounts.
Increases in MRR come from three places: new customers, returning customers, and upgrading customers.
Conversely, you can lose MRR to cancellations and downgrades.
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Improve your conversion rates by monitoring exactly what’s going on while your customers are in trial.
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Your business is leaking money every month to failed payments. It’s time to get it back.
“Recover helped us reduce our churn and save over $10k+ in less than 3 months.”
Learn why customers cancel and how much you're losing to those reasons, then send automated emails to bring them back.
“The Cancellation Insights feature is a no-brainer. It replaced our in-house solution in less than an hour, and it provides exactly the insights we need.”
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