Glossary

MRR: How to Calculate Monthly Recurring Revenue

Recurring revenue is the lifeblood of any SaaS. It’s what makes building a SaaS so appealing. You don’t have to worry about one-off sales that may...

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Glossary

Churn Rate: What it is and How to Calculate it Correctly

No matter how hard you work, not all of your customers are going to stick around forever.Consider that the average company switches up to 30% of its a...

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Starting a Business

How the SaaS Business Model Works

Is starting a SaaS company a sure-thing or a pipe dream?Depends on who you ask.An ever-growing $150 billion market that shows no signs of slowing down...

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Metrics 101

11 SaaS Metrics to Measure (and improve) For Growth

The list of SaaS metrics you can measure and analyze is long... some might say unnecessarily long. Don’t get me wrong, data is a lovely thing t...

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Glossary

Average Revenue Per User (ARPU)

Average Revenue per User (or ARPU, the most fun acronym to say) is the measure of how much revenue you’re generating for each active customer....

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Metrics 101

How to Calculate Customer Lifetime Value

Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and then onc...

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Glossary

New MRR

What is New MRR? New MRR is monthly recurring revenue that comes from new customers. How to Calculate New MRR If you started a month with 10 customers...

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Glossary

Annual Revenue Run Rate (ARR)

What is Annual Run Rate? Annual Run Rate is the yearly version of MRR or Monthly Recurring Revenue. ARR helps project future revenue for the year, bas...

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Marketing Success

Strategic Partnerships & Partner Marketing for SaaS

Partnerships are a vastly underutilized way to scale your company. Read how to leverage strategic partnerships and partner marketing for your business...

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Glossary

Customer Success

Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your pro...

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Starting a Business

Setting Up Social Media

Social Media can be one of the best ways to grow your business, but also a great way to waste a lot of time with little reward. We're going to show yo...

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Running a Business

Setting up Customer Support in a start-up

I find it surprising how often entrepreneurial types come up with an excellent idea, build an MVP and then completely forget that they will need to su...

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Running a Business

How to validate your business idea without going broke

The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a p...

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Running a Business

Sell early and sell often: A guide to SaaS sales

Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without custom...

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Starting a Business

Why some developers become successful founders and others don’t

What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a succe...

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Expansion MRR

Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers. Addit...

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Running a Business

SaaS founders need to know these tax rules

Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then you&...

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Running a Business

ConvertKit: How to go from freelance to founder of a $10M company

Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than w...

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Glossary

Committed Monthly Recurring Revenue (CMRR)

Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn, ...

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Starting a Business

Business formation 101 for SaaS companies

Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make Ven...

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Marketing Success

Top 5 inexpensive, specific ways for startups to get new customers

You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no o...

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Running a Business

How founders can research, write, and edit a quality blog post in 1 hour

We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a cul...

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Marketing Success

Start using web push notifications to improve click-through rates by 20%

“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.R...

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Running a Business

How to use playtime to double your productivity

Can you imagine? In a world where Dave and Buster’s exists, human beings don’t have enough playtime. But seriously, we don’t, particularly w...

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Glossary

Pay Per Click (PPC)

With nearly seven billion online searches every single day, marketers have to go above and beyond just to stand out from the competition. With roughly...

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