Running a Business

How to determine market size for a product

One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be ta...

Filed in: Running a Business Continue Reading

Glossary

Chief Technical Officer (CTO)

A Chief Technical Officer (CTO) helps bridge the gap between C-level executive decision-making and technical knowledge of the product, systems, and ar...

Filed in: Glossary Continue Reading

Glossary

Churn

“Churn” refers to the number of customers or subscribers who stop using your service during a given time period. Your annual churn is the percenta...

Filed in: Glossary Continue Reading

Metrics 101

Recurring vs. Non-Recurring Revenue

Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis, gi...

Filed in: Metrics 101 Continue Reading

Running a Business

4 ways to be productive while working remotely

Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard i...

Filed in: Running a Business Continue Reading

Glossary

Total Contract Value (TCV)

Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you ca...

Filed in: Glossary Continue Reading

Glossary

Chief Financial Officer (CFO)

The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a ...

Filed in: Glossary Continue Reading

Metrics 101

Types of customer feedback

Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better reve...

Filed in: Metrics 101 Continue Reading

Running a Business

Choosing the right business academy in a digital age

Entrepreneurship does not come with a user manual. Success in business is not a paved road with clear signs, road maps, or a buddy riding shotgun who ...

Filed in: Running a Business Continue Reading

Starting a Business

Bootstrapping vs. Funding: Which is better for your company?

The question asked by most founders when it comes to funding a startup is… Should I bootstrap it? Or fund it with a venture capital company? This is...

Filed in: Starting a Business Continue Reading

Glossary

Growth Rate

According to Paul Graham, VC and co-founder of Y-combinator, if there is one metric every founder should know, it is the company growth rate. The grow...

Filed in: Glossary Continue Reading

Running a Business

The Key Tenets of Project Management

Project management. It’s a broad term that can mean many things to many people across various industries. Every company tackles projects in their ow...

Filed in: Running a Business Continue Reading

Glossary

Churn MRR

Churn MRR is the amount of monthly recurring revenue lost due to customer cancellations. It’s often calculated against MRR to extract a percentage c...

Filed in: Glossary Continue Reading

Starting a Business

Build vs. Buy: 5 questions to ask before deciding on custom software development

To build or not to build? That is the question (that most startups face at some point in early stages). Software is vital to the growth and sustainabi...

Filed in: Starting a Business Continue Reading

Glossary

Lead Velocity Rate (LVR)

Lead Velocity Rate is a measure of growth in qualified leads for one month versus a previous reference month. When measured from month-to-month, LVR c...

Filed in: Glossary Continue Reading

Starting a Business

How to achieve overnight success in your business

Every day we are bombarded with endless success stories about the latest unicorn startup. From the outside looking in, it’s easy to assume they got ...

Filed in: Starting a Business Continue Reading

Metrics 101

Understanding recurring revenue and what it means for your SaaS company

We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where r...

Filed in: Metrics 101 Continue Reading

Starting a Business

How to create a marketing budget for your startup

One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles that...

Filed in: Starting a Business Continue Reading

Marketing Success

3 places to find customers for your business

Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell ...

Filed in: Marketing Success Continue Reading

Glossary

KPI: Key Performance Indicator

Key Performance Indicator, or “KPI” for short, is a metric that demonstrates how effectively a company is achieving their key business objectives....

Filed in: Glossary Continue Reading

Marketing Success

Social Media Automation

We’ve previously covered how important social media is for startups. Being on social is a great way to share your brand and company story, interact ...

Filed in: Marketing Success Continue Reading

Glossary

Customer Success

Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your pro...

Filed in: Glossary Continue Reading

Glossary

Lead Generation

Lead generation is the process of attracting prospective customers to your business with the intent of eventually converting them to paid customers....

Filed in: Glossary Continue Reading

Starting a Business

SaaS Business Ideas

If you’re contemplating starting a business, there’s a good chance you’ve considered starting it in the SaaS space. As consumers, we’re famili...

Filed in: Starting a Business Continue Reading

Marketing Success

Perfect Pricing: Benchmarks and Best Practices for Setting Pricing Models

Setting your pricing model might be the most important decision you make on launch. Set it too high and you risk losing customers. Set it too low and ...

Filed in: Marketing Success Continue Reading
Page 1