Business Academy

This post is for early-stage startup founders and CEOs looking for a simple way to track their customer lifetime value (LTV) and analyze the overall...

Running a subscription business presents a number of different challenges compared to standard eCommerce or SaaS businesses.

SaaS businesses typically have an incredibly full tech stack. They typically have a combination of CRM, sales forecasting and enablement tools,...

Tracking a business’s revenue sounds straightforward, but there are often plenty of moving pieces and it’s important to understand how all the puzzle...

Competition is healthy for businesses – it will force you to innovate, staying ahead of the curve. Yet that rivalry can also be intimidating. You...

Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and once...

Key Takeaways Monthly recurring revenue (MRR) helps you track recurring revenue, and is commonly used to track performance in SaaS and subscription...

Every business wants to reduce churn rates to retain customers longer and maximize their revenue. This churn series can help you do that. Key...

Is starting a SaaS company a sure-thing or a pipe dream? Depends on who you ask. An ever-growing $150 billion market that shows no signs of slowing...

Key takeaways: SaaS businesses know the importance of good data, but it's easy to find yourself overwhelmed with too many metrics to make sense of ...

Average revenue per user (ARPU) is an underrated metric that companies can’t afford to ignore.

Key takeaways: New monthly recurring revenue (MRR) helps you track revenue coming from new customers Track new MRR to ensure that your acquisition...

Partnerships are one of the best (and underutilized) ways to scale your company for sustained growth. Once strong partnerships are forged, they’ll...

Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your...

Social Media can be one of the best ways to grow your business, but also a great way to waste a lot of time with little reward. We’re going to show...

I find it surprising how often entrepreneurial types come up with an excellent idea, build an MVP and then completely forget that they will need to...

The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a...

Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without customer...

What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a successful...

Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers.

Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then...

Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than...

Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn,...