Business Academy

Lawyers. Wait, don’t stop reading yet! The legal stuff seems opaque and boring, but it’s make or break for your company. Avoiding legal troubles...

Cash flow can make or break a business. In fact, 82% of businesses faildue to poor cash flow management. Burn rate is defined as the rate at which a...

What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your...

Average Contract Length (ACL) is exactly what it sounds like: the average duration of all your signed customer contracts, usually measured in...

Have a great idea for a SaaS business? Before you quit your day job, you’ll want to be sure the idea will make money. The first thing you need to do...

It’s been said that the only thing that matters in a startup is achieving Product Market Fit. So what is it exactly? And how do you know when you’ve...

Cost of Goods Sold (COGs) refers to the direct costs of producing and delivering the products you sell. For a business selling physical products...

A Service Level Agreement (SLA) is defined as a formal document that outlines the minimum level of service a provider commits to delivering to a...

Modern SaaS businesses have access to more metrics than ever before. With the right tools in place, every interaction (from signup to churn) can be...

SaaS revenue is a complex topic that warrants your attention regardless of where you are in your startup’s lifecycle.

Hire slowly, fire fast Firing is the process of terminating an employee's job, often due to underperformance or other work-related issues. When...

Freemium is a pricing model that allows customers to use a limited version of your product for free, in the hope that they will see value in...

Customer acquisition cost (CAC) is the average amount a business spends on sales and marketing to win one new paying customer. You calculate it by...

NPS (or Net Promoter Score) is a powerful metric that helps measure and predict customer loyalty. It was created in 2003 by management consultant...

If you’re measuring your NPS, you’ll probably want to be improving it too. There’s no real trick to it – to improve customer loyalty, you’ll need to...

As a 100% remote team, we’ve had to become great at interviewing and hiring remote candidates. There are an enormous number of people who think...

CAC payback period is the average time, usually counted in months, that it takes to earn back the cost of acquiring a customer through revenue. It is...

The Quick Ratio of a SaaS company is the measurement of its growth efficiency. How reliable can a company grow revenue given its current churn rate?...

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.

While monthly Recurring Revenue (MRR) is theoretically a simple metric to calculate, it does have some intricacies and edge cases that can trip...

Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized into a monthly amount. It’s a metric usually...

Failed charges are low hanging fruit for most subscription companies. The average early stage subscription startup is losing over $1500 per month to...

Ah insurance. You’re on the edge of your seat already aren’t you? It may not be fun, and it’s about as exciting as watching grass grow, but having...

You’ve got the product, the pricing, and the customers. Now it’s time to hang the proverbial shingle and get some office space right?! Well, maybe.