Business Academy

Setting your pricing model might be the most important decision you make on launch. Set it too high and you risk losing customers. Set it too low and...

The mention of startup culture brings to mind both sleep-deprived college students tinkering in a garage and the high-energy futuristic offices of...

Retention Rate measures the proportion of customers you’ve retained over a specific time period. It’s a metric that’s indicative of your user’s...

When it comes time to part ways with your business, you may look to sell it to someone else. One of the first questions that comes to mind is “how...

Lawyers. Wait, don’t stop reading yet! The legal stuff seems opaque and boring, but it’s make or break for your company. Avoiding legal troubles when...

Cash flow is a major factor in whether or not a business will succeed, and lack of cash flow is the reason 82% of businesses shut their doors for...

What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your target...

Average Contract Length (ACL) is the average duration of all signed customer contracts. Most SaaS products are biased towards monthly plans....

Have a great idea for a SaaS business? Before you quit your day job, you’ll want to be sure the idea will make money. The first thing you need to do...

It’s been said that the only thing that matters in a startup is achieving Product Market Fit. So what is it exactly? And how do you know when you’ve...

Cost of Goods Sold (COGs) refers to the direct costs of producing and delivering the products you sell. For a business selling physical products...

Trusting another party to deliver on their promises is never easy. Even established brands with respectable reputations sometimes don’t live up to...

Modern businesses have access to so many metrics. This is especially true with SaaS, where the entire customer experience happens online.

Deferred revenue is cash that you’ve already collected, but revenue that hasn’t been recognized yet.

SaaS revenue is a complex topic that warrants your attention regardless of where you are in your startup’s lifecycle.

Hire slowly, fire fast When you’re working at a startup, the cost of an under performer is enormous. Besides their sub-par work, and your personal...

Freemium is a pricing model that allows customers to use a limited version of your product for free, in the hope that they will see value in...

There are so many different costs that come with running a business. You need to focus on the costs of manufacturing or delivering a product or...

NPS (or Net Promoter Score) is a powerful metric that helps measure and predict customer loyalty. It was created in 2003 by management consultant...

If you’re measuring your NPS, you’ll probably want to be improving it too. There’s no real trick to it – to improve customer loyalty, you’ll need to...

As a 100% remote team, we’ve had to become great at interviewing and hiring remote candidates. There are an enormous number of people who think...

The benefits of a flexible vacation policy mean that more companies are expanding their perks to include it. Is it something that could work for you?...

Nothing in business is free, and acquiring customers can come at a pretty penny.

The Quick Ratio of a SaaS company is the measurement of its growth efficiency. How reliable can a company grow revenue given its current churn rate?...