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Retention Rate

Retention Rate measures the proportion of customers you’ve retained over a specific time period. It’s a metric that’s indicative of your user’s...

How to Value A SaaS Business

When it comes time to part ways with your business, you may look to sell it to someone else. One of the first questions that comes to mind is “how...

Getting your legal ducks in a row

Lawyers. Wait, don’t stop reading yet! The legal stuff seems opaque and boring, but it’s make or break for your company. Avoiding legal troubles when...

What is Your Business’s Burn Rate?

Cash flow is a major factor in whether or not a business will succeed, and lack of cash flow is the reason 82% of businesses shut their doors for...

Content Marketing

What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your target...

Average Contract Length (ACL)

Average Contract Length (ACL) is the average duration of all signed customer contracts. Most SaaS products are biased towards monthly plans....

Minimum Viable Product (MVP)

Have a great idea for a SaaS business? Before you quit your day job, you’ll want to be sure the idea will make money. The first thing you need to do...

Product Market Fit

It’s been said that the only thing that matters in a startup is achieving Product Market Fit. So what is it exactly? And how do you know when you’ve...

Cost of Goods Sold (COGs)

Cost of Goods Sold (COGs) refers to the direct costs of producing and delivering the products you sell. For a business selling physical products...

Service Level Agreement (SLA)

Trusting another party to deliver on their promises is never easy. Even established brands with respectable reputations sometimes don’t live up to...

What Is Annual Contract Value (ACV) And How Should You Use It?

Modern businesses have access to so many metrics. This is especially true with SaaS, where the entire customer experience happens online.

Deferred Revenue

Deferred revenue is cash that you’ve already collected, but revenue that hasn’t been recognized yet.

SaaS Billings: A Guide to Understanding Cash and Profitability in 2022

SaaS revenue is a complex topic that warrants your attention regardless of where you are in your startup’s lifecycle.

Firing

Hire slowly, fire fast When you’re working at a startup, the cost of an under performer is enormous. Besides their sub-par work, and your personal...

Freemium business model

Freemium is a pricing model that allows customers to use a limited version of your product for free, in the hope that they will see value in...

Customer Acquisition Cost (CAC)

There are so many different costs that come with running a business. You need to focus on the costs of manufacturing or delivering a product or...

What is Net Promoter Score?

NPS (or Net Promoter Score) is a powerful metric that helps measure and predict customer loyalty. It was created in 2003 by management consultant...

How to Improve Your Net Promoter Score

If you’re measuring your NPS, you’ll probably want to be improving it too. There’s no real trick to it – to improve customer loyalty, you’ll need to...

Questions to ask when interviewing for a remote position

As a 100% remote team, we’ve had to become great at interviewing and hiring remote candidates. There are an enormous number of people who think...

Unlimited Vacation Time

The benefits of a flexible vacation policy mean that more companies are expanding their perks to include it. Is it something that could work for you?...

Understanding CAC Payback Period

Nothing in business is free, and acquiring customers can come at a pretty penny.

SaaS Quick Ratio

The Quick Ratio of a SaaS company is the measurement of its growth efficiency. How reliable can a company grow revenue given its current churn rate?...

Daily Active User (DAU)

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.

6 mistakes companies make when calculating MRR

While monthly Recurring Revenue (MRR) is theoretically a simple metric to calculate, it does have some intricacies and edge cases that can trip...