Business Academy

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.

Monthly Recurring Revenue (MRR), while theoretically a simple metric to calculate, does have some intricacies and edge cases that can trip...

Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized into a monthly amount. It’s a metric usually...

Failed charges are low hanging fruit for most subscription companies. The average early stage subscription startup is losing over $1500 per month to...

Ah insurance. You’re on the edge of your seat already aren’t you? It may not be fun, and it’s about as exciting as watching grass grow, but having...

You’ve got the product, the pricing, and the customers. Now it’s time to hang the proverbial shingle and get some office space right?! Well, maybe.

So, you’ve got a product that you’re ready to charge people money for. Awesome! But how do you actually get people to start paying you money?...

Validating your idea What is the best method to validate? You’ve undoubtably read a slew of articles on how to validate your business or product. Get...

Rome wasn’t built in a day, or by a single Roman! At some point, you’re going to need to hire an employee, or 5. But hiring can be hard. Where do you...

Most small startups avoid hiring for support as long as possible. After all, support folks don’t directly make you money or grow the business....

Pricing your SaaS Figuring out how much to charge folks to use your product is tricky. It’s kind of a dark art in a sense… you have to ask yourself...

Metrics, in and of themselves, aren’t terribly interesting. You’d rather be building your product or serving your customers than staring at...

No matter if you’re a 100% remote team like Baremetrics or a traditional team with an office, breaking from your typical day to day and really...

Here’s the dealio. A $9/mo customer is an entirely different customer than a $99/mo customer.

Tech companies are known for handing out a wide array of perks to attract and keep top talent. Free food, gyms, childcare, and more.

It seems every week there’s some new tool to “monitor the competition”. But here’s a little secret for you: the competition doesn’t matter. If you’re...

Churn. The archenemy of any subscription company. No metric causes more sleepless nights or thinning hair. It’s the slow leak that regardless of how...

Getting new customers can feel like some sort of level 10 black magic. There seems to be no clearcut way to just identify the people who want your...

If you are not embarrassed by the first version of your product, you’ve launched too late. – Reid Hoffman That Reid Hoffman quote…money. It will...

Most founders are some form of a jack-of-all-trades. With Baremetrics, for the first six months I did 100% of the work: UI design, marketing design,...

You’ve undoubtably read a slew of articles on how to validate your business or product. Unfortunately…all of those methods are bogus. There is only...

Churn. The archenemy of any SaaS company. No metric causes more sleepless nights and receding hairlines. It’s the slow leak that regardless of how...