Business Academy

Annual Run Rate

Glossary, Business Academy

Business Academy

Gross Margin

Tracking a business’s revenue sounds straightforward, but there are often plenty of moving pieces and it’s important to understand how all the puzzle...

Glossary, Business Academy

Business Academy

How to Handle Competition in Business: 7 Tips to Beat Competition

Competition is healthy for businesses – it will force you to innovate, staying ahead of the curve. Yet that rivalry can also be intimidating. You...

Business Academy, Running a Business

Business Academy

How to Calculate Customer Lifetime Value (LTV) and Increase Customer Value

Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and once...

Glossary, Business Academy, Metrics 101

Business Academy

MRR: How to Calculate Monthly Recurring Revenue

Key Takeaways Monthly recurring revenue (MRR) helps you track recurring revenue, and is commonly used to track performance in SaaS and subscription...

Glossary, Business Academy, Metrics 101

Business Academy

What is Churn Rate & How to Calculate It (With Churn Rate Formulas)

Every business wants to reduce churn rates to retain customers longer and maximize their revenue. This churn series can help you do that. Key...

Glossary, Business Academy

Business Academy

How the SaaS Business Model Works

Is starting a SaaS company a sure-thing or a pipe dream? Depends on who you ask. An ever-growing $150 billion market that shows no signs of slowing...

Business Academy, Starting a Business

Business Academy

11 SaaS Metrics to Measure (and improve) For Growth

Key takeaways: SaaS businesses know the importance of good data, but it's easy to find yourself overwhelmed with too many metrics to make sense of ...

Business Academy, Metrics 101

Business Academy

Average Revenue Per User (ARPU)

Average revenue per user (ARPU) is an underrated metric that companies can’t afford to ignore.

Glossary, Business Academy

Business Academy

New MRR

Key takeaways: New monthly recurring revenue (MRR) helps you track revenue coming from new customers Track new MRR to ensure that your acquisition...

Glossary, Business Academy

Business Academy

Strategic Partnerships & Partner Marketing for SaaS

Partnerships are one of the best (and underutilized) ways to scale your company for sustained growth. Once strong partnerships are forged, they’ll...

Business Academy, Marketing Success

Business Academy

Customer Success

Customer success is the area of your business focused on fulfilling customer’s needs by providing them with the support they require to use your...

Glossary, Business Academy

Business Academy

Setting Up Social Media

Social Media can be one of the best ways to grow your business, but also a great way to waste a lot of time with little reward. We’re going to show...

Business Academy, Starting a Business

Business Academy

Setting up Customer Support in a start-up

I find it surprising how often entrepreneurial types come up with an excellent idea, build an MVP and then completely forget that they will need to...

Business Academy, Running a Business

Business Academy

How to validate your business idea without going broke

The best business ideas solve problems. If you can solve a big enough problem, you can bet people will give you money. So, instead of building out a...

Business Academy, Running a Business

Business Academy

Sell early and sell often: A guide to SaaS sales

Many startups struggle with sales because founders don’t want to sell an imperfect product. But, products can’t be improved without customer...

Business Academy, Running a Business

Business Academy

Why some developers become successful founders and others don’t

What’s the most common denominator amongst dev shop founders and freelance developers alike? They’re hoping that one day, they’ll launch a successful...

Business Academy, Starting a Business

Business Academy

Expansion MRR

Expansion MRR (Expansion Monthly Recurring Revenue) is a metric used to measure the amount of additional revenue coming from existing customers.

Business Academy

SaaS founders need to know these tax rules

Do you have a remote team? Affiliate sales or marketing partners? Are you using PPC (pay-per-click) ads that direct users to make purchases? Then...

Business Academy, Running a Business

Business Academy

ConvertKit: How to go from freelance to founder of a $10M company

Many freelancers dream of making the switch from service provider to product founder. The stability of passive income is never more top-of-mind than...

Business Academy, Running a Business

Business Academy

Committed Monthly Recurring Revenue (CMRR)

Committed Monthly Recurring Revenue (CMRR) is a prediction metric that combines recognized, monthly recurring revenue (MRR) with new bookings, churn,...

Glossary, Business Academy

Business Academy

Business formation 101 for SaaS companies

Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make...

Business Academy, Starting a Business

Business Academy

Top 5 inexpensive, specific ways for startups to get new customers

You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no one to upsell...

Business Academy, Marketing Success

Business Academy

How founders can research, write, and edit a quality blog post in 1 hour

We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture...

Business Academy, Running a Business

Business Academy

Start using web push notifications to improve click-through rates by 20%

“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.” – Neil Patel

Business Academy, Marketing Success