Business Academy - Baremetrics | Business Academy (3)

Business Academy

Types of customer feedback

Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better...

Business Academy, Metrics 101

Business Academy

Choosing the right business academy in a digital age

Entrepreneurship does not come with a user manual. Success in business is not a paved road with clear signs, road maps, or a buddy riding shotgun who...

Business Academy, Running a Business

Business Academy

Bootstrapping vs. Funding: Which is better for your company?

The question asked by most founders when it comes to funding a startup is… Should I bootstrap it? Or fund it with a venture capital company? This is...

Business Academy, Starting a Business

Business Academy

Company Growth Rate

According to Paul Graham, VC and co-founder of Y-combinator, if there is one metric every founder should know, it is the company growth rate. The...

Glossary, Business Academy

Business Academy

The Key Tenets of Project Management

Project management. It’s a broad term that can mean many things to many people across various industries. Every company tackles projects in their own...

Business Academy, Running a Business

Business Academy

Churn MRR

Key takeaways: MMR churn shows businesses the amount of monthly recurring revenue they’ve lost from canceled contracts It’s a vital metric to help...

Glossary, Business Academy

Business Academy

Build vs. Buy: 5 questions to ask before deciding on custom software development

To build or not to build? That is the question (that most startups face at some point in early stages). Software is vital to the growth and...

Business Academy, Starting a Business

Business Academy

Lead Velocity Rate (LVR)

Lead Velocity Rate is a measure of growth in qualified leads for one month versus a previous reference month. When measured from month-to-month, LVR...

Glossary, Business Academy

Business Academy

How to achieve overnight success in your business

Every day we are bombarded with endless success stories about the latest unicorn startup. From the outside looking in, it’s easy to assume they got...

Business Academy, Starting a Business

Business Academy

Understanding recurring revenue and what it means for your SaaS company

We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where recurring...

Business Academy, Metrics 101

Business Academy

How to create a marketing budget for your startup

One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles...

Business Academy, Starting a Business

Business Academy

3 places to find customers for your business

Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell you...

Business Academy, Marketing Success

Business Academy

KPI: Key Performance Indicator

Businesses thrive on data. You need to be carefully tracking everything from the efficacy of your marketing campaigns to how much revenue you’re...

Glossary, Business Academy

Business Academy

Social Media Automation

We’ve previously covered how important social media is for startups. Being on social is a great way to share your brand and company story, interact...

Business Academy, Marketing Success

Business Academy

Lead Generation

Lead generation is the process of attracting prospective customers to your business with the intent of eventually converting them to paid customers.

Glossary, Business Academy

Business Academy

SaaS Business Ideas

If you’re contemplating starting a business, there’s a good chance you’ve considered starting it in the SaaS space. As consumers, we’re familiar with...

Business Academy, Starting a Business

Business Academy

Perfect Pricing: Benchmarks and Best Practices for Setting Pricing Models

Setting your pricing model might be the most important decision you make on launch. Set it too high and you risk losing customers. Set it too low and...

Business Academy, Marketing Success

Business Academy

How to Build a Startup Culture

The mention of startup culture brings to mind both sleep-deprived college students tinkering in a garage and the high-energy futuristic offices of...

Business Academy, Running a Business

Business Academy

Retention Rate

Key takeaways: Your customer retention rate measures the number of customers you’re retaining in a set time period Businesses can also track revenue...

Glossary, Business Academy

Business Academy

How to Value A SaaS Business

When it comes time to part ways with your business, you may look to sell it to someone else. One of the first questions that comes to mind is “how...

Business Academy, Running a Business

Business Academy

Getting your legal ducks in a row

Lawyers. Wait, don’t stop reading yet! The legal stuff seems opaque and boring, but it’s make or break for your company. Avoiding legal troubles when...

Business Academy, Starting a Business

Business Academy

What is Your Business’s Burn Rate?

Cash flow is a major factor in whether or not a business will succeed, and lack of cash flow is the reason 82% of businesses shut their doors for...

Glossary, Business Academy

Business Academy

Content Marketing

What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your target...

Business Academy, Marketing Success

Business Academy

Average Contract Length (ACL)

Average Contract Length (ACL) is the average duration of all signed customer contracts. Most SaaS products are biased towards monthly plans....

Glossary, Business Academy

Business Academy

Minimum Viable Product (MVP)

Have a great idea for a SaaS business? Before you quit your day job, you’ll want to be sure the idea will make money. The first thing you need to do...

Glossary, Business Academy