Business Academy

Business Academy

Pay Per Click (PPC)

With nearly seven billion online searches every single day, marketers have to go above and beyond just to stand out from the competition. With...

Glossary, Business Academy

Business Academy

Separating work and personal life: 4 tactics you need to know

What’s most important in your life? Is it waking up and going to a job you love and being productive? Is it coming home and feeling cozy around the...

Business Academy, Running a Business

Business Academy

Minimum Viable Product (MVP)

Not all products and ideas are destined for business success, no matter how compelling they may seem to you. So what can you do to weed out ideas...

Glossary, Business Academy

Business Academy

Is Remote-only right for your business?

Baremetrics is a remote-only company, meaning we are a geographically dispersed team that communicates virtually. We don’t have a main office or...

Business Academy, Starting a Business

Business Academy

12 business ideas that require little or no startup capital

So you want to be your own boss? Start a successful business? But you worry about the risk and potential hardship that comes with funding your...

Business Academy, Starting a Business

Business Academy

Lifetime Value (LTV)

Lifetime Value is the predicted amount a customer will spend on your product or service throughout the entire relationship, hence – “lifetime.” This...

Business Academy

Outbound Marketing

Outbound Marketing is the effort to reach your customers by spreading word about your product or service through traditional methods like tv ads,...

Glossary, Business Academy

Business Academy

Conversion Rate Optimization (CRO)

Do you know whether all that traffic to your site or app will turn into revenue?If you have struggled with this question, then conversion rate...

Glossary, Business Academy

Business Academy

What startups should know about Monthly Active Users (MAU)

Whether you are looking for investment from VCs or taking stock of the health of your start-up or app there are certain numbers you should keep your...

Business Academy, Running a Business

Business Academy

CEO

Let’s start with the acronym: a CEO is the Chief Executive Officer of a company. While it may sound a bit on the vague side, the CEO is generally the...

Glossary, Business Academy

Business Academy

SaaS Revenue Recognition

What is Revenue Recognition? Revenue tracking may seem straightforward until you actually get into the details.

Glossary, Business Academy

Business Academy

Cohort

A cohort is a group of users defined by a common and specific characteristic.

Glossary, Business Academy

Business Academy

Signs it’s time to hire (and when to hold off)

Most likely, your company started out small. Perhaps it was even a team of one: you. But there comes a time when you need to grow. It’s exciting!...

Business Academy, Running a Business

Business Academy

How to crush goals in a SaaS business

SaaS companies are based on recurring revenue, usually per month or per quarter, and so we place heavy focus on both gaining new business and...

Business Academy, Running a Business

Business Academy

How to stay lean and customer-centric when developing your product

You’ve got an idea for a subscription-based product. You know how you want it to look and feel, you know the flow of the platform, and you’re ready...

Business Academy, Running a Business

Business Academy

Cost Per Click (CPC)

Cost Per Click (CPC) is the exact price you pay for every individual click you receive on your paid marketing campaigns. CPC is often used as a key...

Glossary, Business Academy

Business Academy

How Churn Prediction Can Improve Your Business

60-70%. According to Marketing Metrics, that’s the probability of selling to an existing customer. The probability of selling to a brand-new...

Business Academy, Running a Business

Business Academy

Content Marketing

Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this:

Glossary, Business Academy

Business Academy

Inbound Marketing

Inbound marketing is a technique that allows brands to capture the attention of their audience and generate leads and customers for a business by...

Glossary, Business Academy

Business Academy

How to determine market size for a product

One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be...

Business Academy, Running a Business

Business Academy

What is a Chief Technical Officer? A CTO’s Career, Job Duties, Salary, and More

If you live and breathe technology, it makes sense to find a job role where you can actively be part of the tech side of a business. For some, this...

Glossary, Business Academy

Business Academy

Recurring vs. Non-Recurring Revenue

Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis,...

Business Academy, Metrics 101

Business Academy

4 ways to be productive while working remotely

Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard it can...

Business Academy, Running a Business

Business Academy

Total Contract Value (TCV)

Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you...

Glossary, Business Academy

Business Academy

Chief Financial Officer (CFO)

The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a...

Glossary, Business Academy

Pay Per Click (PPC)

Separating work and personal life: 4 tactics you need to know

Minimum Viable Product (MVP)

Is Remote-only right for your business?

12 business ideas that require little or no startup capital

Lifetime Value (LTV)

Outbound Marketing

Conversion Rate Optimization (CRO)

What startups should know about Monthly Active Users (MAU)

CEO

SaaS Revenue Recognition

Cohort

Signs it’s time to hire (and when to hold off)

How to crush goals in a SaaS business

​​How to stay lean and customer-centric when developing your product

Cost Per Click (CPC)

How Churn Prediction Can Improve Your Business

Content Marketing

Inbound Marketing

How to determine market size for a product

What is a Chief Technical Officer? A CTO’s Career, Job Duties, Salary, and More

Recurring vs. Non-Recurring Revenue

4 ways to be productive while working remotely

Total Contract Value (TCV)

Chief Financial Officer (CFO)

How to stay lean and customer-centric when developing your product