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Marketing Success

Strategic Partnerships & Partner Marketing for SaaS

Partnerships are one of the best (and underutilized) ways to scale your company for sustained growth. Once strong partnerships are forged, they’ll...

Marketing Success

Top 5 inexpensive, specific ways for startups to get new customers

You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no one to upsell...

Marketing Success

Start using web push notifications to improve click-through rates by 20%

“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.” – Neil Patel

Marketing Success

3 places to find customers for your business

Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell you...

Marketing Success

Social Media Automation

We’ve previously covered how important social media is for startups. Being on social is a great way to share your brand and company story, interact...

Marketing Success

Perfect Pricing: Benchmarks and Best Practices for Setting Pricing Models

Setting your pricing model might be the most important decision you make on launch. Set it too high and you risk losing customers. Set it too low and...

Marketing Success

Content Marketing

What is Content Marketing? Content marketing is a marketing strategy focused on creating consistent, relevant online material valuable to your target...

Marketing Success

Freemium business model

Freemium is a pricing model that allows customers to use a limited version of your product for free, in the hope that they will see value in...

Marketing Success

What is Net Promoter Score?

NPS (or Net Promoter Score) is a powerful metric that helps measure and predict customer loyalty. It was created in 2003 by management consultant...

Marketing Success

How to Improve Your Net Promoter Score

If you’re measuring your NPS, you’ll probably want to be improving it too. There’s no real trick to it – to improve customer loyalty, you’ll need to...

Marketing Success

13 actionable tips for reducing churn & retaining customers

Churn. The archenemy of any subscription company. No metric causes more sleepless nights or thinning hair. It’s the slow leak that regardless of how...

Marketing Success

Bulletproof system for getting new customers

Getting new customers can feel like some sort of level 10 black magic. There seems to be no clearcut way to just identify the people who want your...