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Seamless integration with App Store Connect

How to track App Store subscription MRR and churn

Name: Baremetrics
Price: 49 USD

Connect App Store Connect to Baremetrics with an App Store Connect API key that has Finance access, plus its key ID, your issuer ID and your vendor number. Baremetrics turns Apple's subscription reports into MRR, ARR, churn, LTV and active customers.

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What you get when you connect App Store Connect

Baremetrics reads the subscription reports Apple makes available and turns them into the metrics app teams track:

MRR and ARR from your App Store subscriptions.
Active customers and churn, built from Apple's reports.
LTV and ARPU for your App Store subscribers.
App and web revenue in one dashboard: add Google Play, Stripe, Braintree or Recurly from the same Data Connections page.

MRR line chart showing 30 days of monthly recurring revenue growth in Baremetrics (sample data) — **MRR** in the live demo

Active customers trend chart in Baremetrics (sample data) — **Active customers** in the live demo

Customer (user) churn rate trend chart in Baremetrics (sample data) — **Customer churn** in the live demo

Screenshots show sample demo data.

Source: Baremetrics Help Center, App Store Connect; Connecting your payment processors and data sources.

How does the App Store Connect connection work?

Request App Store Connect API access as an account admin, at appstoreconnect.apple.com/access/api, if you haven't already.
Generate an API key for Baremetrics. Click Generate API Key, name it Baremetrics and give it Finance access.
Collect four items: the key ID, the API key file (.p8), your issuer ID, and your vendor number from the Payments and Financial Reports page.
Enter them in Baremetrics when you add App Store Connect as a data connection.
Expect a 2-day delay. Apple sends its reports with a 2-day delay, so the most recent events appear a little later.

Source: Baremetrics Help Center, App Store Connect.

What are the limits of the App Store Connect integration?

Apple's reports are restrictive, so App Store data in Baremetrics comes with these caveats:

One year of history. Apple stores subscription history for one year, so customers who subscribed earlier show as starting a year ago.
Active customers can look higher than in Apple's reports. Apple doesn't tie cancellations to individual customers, so Baremetrics keeps a customer active until 3 days after the subscription expires. Apple removes them from Active Paid Subscriptions right away. The gap is largest with yearly subscriptions.
No personal data. Apple shares no personal information, so App Store customer profiles show none.
Long gaps count as new customers. A subscriber who comes back after more than 6 months of inactivity is reported as a new customer, not a reactivation.
Some reports exclude Apple data: Other Revenue, Failed Charges and Coupons.
Apple's fees aren't removed from MRR or net revenue.
Data arrives with a 2-day delay.

Source: App Store Connect help article.

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Frequently Asked Questions

Connect App Store Connect to Baremetrics with an API key that has Finance access. Baremetrics reads Apple's subscription reports and calculates MRR, ARR, churn, LTV and active customers, and you can view them next to Google Play and web revenue in one dashboard.

As an account admin, request access to the App Store Connect API, then generate an API key named Baremetrics with Finance access. Enter the key ID, the .p8 key file, your issuer ID and your vendor number, found on the Payments and Financial Reports page, in Baremetrics.

Apple's reports don't tie cancellations to individual customers. Baremetrics keeps a customer active until 3 days after their subscription expires, while Apple removes them from Active Paid Subscriptions right away. The difference is biggest if you sell yearly subscriptions.

One year. Apple stores subscription history for one year, so customers who subscribed earlier than that are shown as starting a year ago.

Apple makes no personal data available in its reports, so Baremetrics can't show personal information on the customer profiles of your App Store subscribers.

Apple sends its reports to Baremetrics with a 2-day delay. If a recent event is missing, wait a couple of days and it will appear.

How to track App Store subscription MRR and churn

What you get when you connect App Store Connect

How does the App Store Connect connection work?

What are the limits of the App Store Connect integration?

Make more by knowing what drives growth of your business.

+900 companies using Baremetrics for growth

Make more by knowing what drives growth of your business.

Matt Smith

Make more by making data-driven decisions with confidence.

Learn why your customers cancel

Get help with failing charges

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