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Resources

Business Academy

Product Market Fit

It’s been said that the only thing that matters in a startup is achieving Product Market Fit. So what is it exactly? And how do you know when you’ve...

Business Academy

Cost of Goods Sold (COGs)

Cost of Goods Sold (COGs) refers to the direct costs of producing and delivering the products you sell. For a business selling physical products...

Business Academy

Service Level Agreement (SLA)

Trusting another party to deliver on their promises is never easy. Even established brands with respectable reputations sometimes don’t live up to...

Business Academy

What Is Annual Contract Value (ACV) And How Should You Use It?

Modern businesses have access to so many metrics. This is especially true with SaaS, where the entire customer experience happens online.

Business Academy

SaaS Billings: A Guide to Understanding Cash and Profitability in 2022

SaaS revenue is a complex topic that warrants your attention regardless of where you are in your startup’s lifecycle.

Business Academy

Firing

Hire slowly, fire fast When you’re working at a startup, the cost of an under performer is enormous. Besides their sub-par work, and your personal...

Business Academy

Freemium business model

Freemium is a pricing model that allows customers to use a limited version of your product for free, in the hope that they will see value in...

Business Academy

Customer Acquisition Cost (CAC)

There are so many different costs that come with running a business. You need to focus on the costs of manufacturing or delivering a product or...

Business Academy

What is Net Promoter Score?

NPS (or Net Promoter Score) is a powerful metric that helps measure and predict customer loyalty. It was created in 2003 by management consultant...

Business Academy

How to Improve Your Net Promoter Score

If you’re measuring your NPS, you’ll probably want to be improving it too. There’s no real trick to it – to improve customer loyalty, you’ll need to...

Business Academy

Questions to ask when interviewing for a remote position

As a 100% remote team, we’ve had to become great at interviewing and hiring remote candidates. There are an enormous number of people who think...

Business Academy

Understanding CAC Payback Period

Nothing in business is free, and acquiring customers can come at a pretty penny.

Business Academy

SaaS Quick Ratio

The Quick Ratio of a SaaS company is the measurement of its growth efficiency. How reliable can a company grow revenue given its current churn rate?...

Business Academy

Daily Active User (DAU)

Daily Active Users, or “DAU”, is a term used for the total number of people who open and engage with a mobile app or web product in a given day.

Business Academy

6 mistakes companies make when calculating MRR

While monthly Recurring Revenue (MRR) is theoretically a simple metric to calculate, it does have some intricacies and edge cases that can trip...

Business Academy

MRR (Monthly Recurring Revenue)

Monthly Recurring Revenue, commonly abbreviated as “MRR” is all of your recurring revenue normalized into a monthly amount. It’s a metric usually...

Business Academy

Failed Payments

Failed charges are low hanging fruit for most subscription companies. The average early stage subscription startup is losing over $1500 per month to...

Business Academy

Startup Insurance

Ah insurance. You’re on the edge of your seat already aren’t you? It may not be fun, and it’s about as exciting as watching grass grow, but having...

Business Academy

Office Space

You’ve got the product, the pricing, and the customers. Now it’s time to hang the proverbial shingle and get some office space right?! Well, maybe.

Business Academy

Getting your first customers

So, you’ve got a product that you’re ready to charge people money for. Awesome! But how do you actually get people to start paying you money?...

Business Academy

How to validate your idea

Validating your idea What is the best method to validate? You’ve undoubtably read a slew of articles on how to validate your business or product. Get...

Business Academy

How to hire for your startup

Rome wasn’t built in a day, or by a single Roman! At some point, you’re going to need to hire an employee, or 5. But hiring can be hard. Where do you...

Business Academy

How to price your SaaS

Pricing your SaaS Figuring out how much to charge folks to use your product is tricky. It’s kind of a dark art in a sense… you have to ask yourself...

Business Academy

Looking at Metrics in a Healthy Way

Metrics, in and of themselves, aren’t terribly interesting. You’d rather be building your product or serving your customers than staring at...