Business formation 101 for SaaS companies

Business entities aren’t one-size-fits-all. But, several options benefit and protect SaaS founders and their companies. Whether you need to make...

Top 5 inexpensive, specific ways for startups to get new customers

You’re a startup strapped for cash. You know that upselling and retention are cheaper than acquiring new business – BUT – there’s no one to upsell...

How founders can research, write, and edit a quality blog post in 1 hour

We all need traffic. Targeted traffic to our websites that’ll convert. SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture...

Start using web push notifications to improve click-through rates by 20%

“Web notifications are the new email marketing. My click-through rates are insane…over 20%. I wish someone told me about this earlier.” – Neil Patel

How to use playtime to double your productivity

Can you imagine? In a world where Dave and Buster’s exists, human beings don’t have enough playtime.But seriously, we don’t, particularly women. As...

Pay Per Click (PPC)

With nearly seven billion online searches every single day, marketers have to go above and beyond just to stand out from the competition. With...

Separating work and personal life: 4 tactics you need to know

What’s most important in your life? Is it waking up and going to a job you love and being productive? Is it coming home and feeling cozy around the...

Minimum Viable Product (MVP)

Not all products and ideas are destined for business success, no matter how compelling they may seem to you. So what can you do to weed out ideas...

Is Remote-only right for your business?

Baremetrics is a remote-only company, meaning we are a geographically dispersed team that communicates virtually. We don’t have a main office or...

12 business ideas that require little or no startup capital

So you want to be your own boss? Start a successful business? But you worry about the risk and potential hardship that comes with funding your...

Lifetime Value (LTV)

Lifetime Value is the predicted amount a customer will spend on your product or service throughout the entire relationship, hence – “lifetime.” This...

Marketing Automation

No matter how big or how small, almost every marketing team needs some automation to help them out. Imagine having a robot on the marketing team that...

Outbound Marketing

Outbound Marketing is the effort to reach your customers by spreading word about your product or service through traditional methods like tv ads,...

Conversion Rate Optimization (CRO)

Do you know whether all that traffic to your site or app will turn into revenue?If you have struggled with this question, then conversion rate...

What startups should know about Monthly Active Users (MAU)

Whether you are looking for investment from VCs or taking stock of the health of your start-up or app there are certain numbers you should keep your...

CEO

Let’s start with the acronym: a CEO is the Chief Executive Officer of a company. While it may sound a bit on the vague side, the CEO is generally the...

SaaS Revenue Recognition

What is Revenue Recognition? Revenue tracking may seem straightforward until you actually get into the details.

Cohort

A cohort is a group of users defined by a common and specific characteristic.

Cash flow

Cash flow (or liquidity) is the amount of cash flowing in and out of your business. This may seem like a no-brainer but, ultimately you want a...

Signs it’s time to hire (and when to hold off)

Most likely, your company started out small. Perhaps it was even a team of one: you. But there comes a time when you need to grow. It’s exciting!...

How to crush goals in a SaaS business

SaaS companies are based on recurring revenue, usually per month or per quarter, and so we place heavy focus on both gaining new business and...

​​How to stay lean and customer-centric when developing your product

You’ve got an idea for a subscription-based product. You know how you want it to look and feel, you know the flow of the platform, and you’re ready...

Cost Per Click (CPC)

Cost Per Click (CPC) is the exact price you pay for every individual click you receive on your paid marketing campaigns. CPC is often used as a key...

How Churn Prediction Can Improve Your Business

60-70%. According to Marketing Metrics, that’s the probability of selling to an existing customer. The probability of selling to a brand-new...

Content Marketing

Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this: