Business Academy

Whether you love it or hate it, if you invest in marketing your business then you are investing in content marketing. Consider this:

As a business owner, I bet you would do anything to get past those initial growth years and into a solid groove, right? Just picture the feeling of...

Inbound marketing is a technique that allows brands to capture the attention of their audience and generate leads and customers for a business by...

One of the most important things to know before you even think about turning an idea into a product, is the size of the market you’re going to be...

If you live and breathe technology, it makes sense to find a job role where you can actively be part of the tech side of a business. For some, this...

Recurring revenue is the backbone of SaaS and subscription-based companies. At these companies, customers purchase a service on a consistent basis,...

Here at Baremetrics, we boast an entirely remote team…but that doesn’t mean it’s always easy or entirely productive, so we understand how hard it can...

Total Contract Value is the total value of a contract including fees and recurring revenue for the period defined by the contract. Here’s how you...

The chief financial officer (CFO) is responsible for keeping, analyzing, and reporting on all money-related matters for a business. The CFO is also a...

Whether you loathe it or love it, customer feedback can help create a better customer profile and lead to strategies that are conducive to better...

Entrepreneurship does not come with a user manual. Success in business is not a paved road with clear signs, road maps, or a buddy riding shotgun who...

The question asked by most founders when it comes to funding a startup is… Should I bootstrap it? Or fund it with a venture capital company? This is...

According to Paul Graham, VC and co-founder of Y-combinator, if there is one metric every founder should know, it is the company growth rate. The...

Project management. It’s a broad term that can mean many things to many people across various industries. Every company tackles projects in their own...

Churn MRR is the amount of monthly recurring revenue lost due to customer cancellations. It’s often calculated against MRR to extract a percentage...

To build or not to build? That is the question (that most startups face at some point in early stages). Software is vital to the growth and...

Lead Velocity Rate is a measure of growth in qualified leads for one month versus a previous reference month. When measured from month-to-month, LVR...

Every day we are bombarded with endless success stories about the latest unicorn startup. From the outside looking in, it’s easy to assume they got...

We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where recurring...

One of the biggest challenges that startup companies face is the marketing process: how to market, where to market, and what to spend are puzzles...

Ah, customers. They’re the lifeblood of your business. They want you to solve their biggest business pain, and if you really listen, they’ll tell you...

Businesses thrive on data. You need to be carefully tracking everything from the efficacy of your marketing campaigns to how much revenue you’re...

We’ve previously covered how important social media is for startups. Being on social is a great way to share your brand and company story, interact...

Lead generation is the process of attracting prospective customers to your business with the intent of eventually converting them to paid customers.

If you’re contemplating starting a business, there’s a good chance you’ve considered starting it in the SaaS space. As consumers, we’re familiar with...