You’ve undoubtably read a slew of articles on how to validate your business or product. Unfortunately…all of those methods are bogus.

There is only one type of validation. ONE. When building a sustainable business…


No money? No validation. 1,000 people on your mailing list is not validation. 1,000 people on your free plan is not validation. 100,000 Twitter followers is not validation.

Money is validation. And what you need as a business in its earliest stages is validation. Otherwise you risk wasting colossal amounts of time doing something people potentially have no interest in.

Many of us have a psychological barrier to asking people to pay us. We’re afraid they’ll tell us “no” or that it’s not worth what we’re wanting to charge. But finding out if they will pay you is absolutely crucial.

Charge from day one