Product

RECOMMENDED

FREE TRIAL

Integrations

UNIFIED CONNECTIONS

View all your subscriptions together to provide a holistic view of your companies health.

Resources

Top 6 Revenue Analytics Tools for SaaS Businesses

SaaS businesses typically have an incredibly full tech stack. They typically have a combination of CRM, sales forecasting and enablement tools, marketing tools, customer service and help desk support platforms, cyber security tools, invoicing software, and so much more. 

If you don’t have it already, revenue analytics must be added to that tech stack. You don’t just want to know where your traffic is coming from or their actions on your site, you want to understand how specific actions or triggers impact revenue-earning (or revenue-costing) events. 

So today, we’re going to look at six of the best revenue analytics tools for SaaS businesses to help you find a perfect solution. 

Why You Need Dedicated Subscription Analytics for SaaS Brands

Revenue analytics platforms are any analytics tool that provides insights into what’s driving revenue for your company (and ideally gives some ideas for what can be optimized to maximize profit). 

There are plenty of great revenue analytics platforms on the market, but we strongly recommend that SaaS brands specifically focus on subscription analytics platforms. 

The majority of SaaS tools use subscription business models, which means that their revenue analytics platform must have subscription features. Plenty of revenue analytics platforms do not offer subscription-monitoring metrics like monthly recurring revenue (MRR), whereas subscription revenue analytics platforms will prioritize that data.

Subscriptions have their own unique metrics that you must track to optimize your customer journey and sell more— finding a tool that helps you do that is crucial. 

6 Best Revenue Analytics Tools for 2026

Wondering which revenue analytics tools are right for your SaaS company? Let’s look at the six best revenue analytics tools in 2023 and which is right for you. 

1. Baremetrics 

Best For: Startups  

Baremetrics is a revenue and subscription analytics tool that was designed specifically with startup SaaS businesses in mind. 

We don’t just want to show you numbers, though, and let you try to fill in the blanks with best guesses and hypotheses about what it all means. We want to help you understand your business’s overall growth both throughout your financial history, but also by comparing your metrics with others from similar companies.

Baremetrics is the only tool that includes subscription metrics, revenue recovery, cancellation insights, and advanced forecasting features all in one tool. You can access all of the information you need in a single dashboard so you can take action quickly. 

We can help you:

  • Track over 28 different SaaS-focused subscription metrics to really understand where your revenue is coming from (and how to optimize for growth)
  • Receive accurate, reliable data; unlike other tools, we don’t inflate your numbers by including customers who have canceled, paused, or delinquent accounts 
  • Get cancellation insights to help you understand why customers are churning, and which cancellation drivers are costing you the most revenue
  • Recover revenue by understanding why failed payments happen and how to resolve them,since many subscription companies lose up to 9% of MRR monthly due to failed payments, this is significant

Our software is designed to help you maximize revenue in actuality, not just in theory. Our Recover tool, for example, will email customers before a card fails, after it fails, and up to six more times until they update their card, drastically reducing lost revenue and even churn.

Our forecasting features can help you assess likely revenue given past trends and current data, allowing you to plan for cash flow or identify opportunities for potential growth. 

These features were all designed with startups in mind so we can give you the data and tools you need to maximize revenue and growth quickly. 

Learn more about how Baremetrics works here:

What is Revenue Recognition? 

2. Chargebee

Best For:  Companies who want to automate subscription billing and access basic analytics  

Chargebee is a revenue growth management platform for subscription brands. Their revenue recognition software consolidates revenue data, analyzes it based on the recognition rules your business creates, and then automatically calculates revenue. 

Chargebee-3

Compliance is always crucial when you’re looking at finance tracking, and Chargebee’s platform is in compliance with ASC 606/ IFRS-15’s five-step model. This software is an accountant’s dream, though it may not have all of the metrics that other dedicated subscription analytics tools offer. 

3. ProfitWell by Paddle

Best For:  Companies who want to automate subscription management + access analytics  

Paddle is an optimization-focused subscription management tool first, and it comes with the added benefit of financial analytics. They have features to help you price products currently to increase revenue, and to help retain customers longer. 

Their financial analytics tool, ProfitWell Metrics, breaks down the major subscription metrics SaaS businesses need to keep their eye on, including MRR, number of active vs. current customers, revenue per customers, and number of upgrades vs. downgrades.

Profitwell

There are some great automation features here designed to increase revenue, like the ability to automatically nudge free trial users to convert if they display certain behaviors, or setting alerts for high-risk relationships. Your sales team can use this information to close more deals, which can be a huge advantage. 

4. ChartMogul 

Best For: Companies looking for automated revenue analytics  

ChartMogul is a subscription-first platform that comes with multiple suits of tools, including a CRM and (of course) revenue analytics. 

This platform looks at SaaS subscription metrics, importing, organizing, and analyzing data from the billing sources you’re already using. It has segmentation data, so you can see how different audience segments retain, churn, and behave over their lifecycle. 

Chartmogul

They effectively track major SaaS metrics like annual recurring revenue (ARR), customer lifetime value (LTV), and churn, and you can access the data on their desktop or mobile apps. 

5. Maxio 

Best For: Large enterprises with big budgets  

Maxio, formerly SaaSOptics, is a great subscription management platform for large enterprises with big budgets. The price can be prohibitive for smaller or newer brands, but it does have plenty of great features worth investing in if you’ve got money to burn on your tech stack.

Maxio’s Revenue Recognition features in particular make it a great revenue analytics option. You can set up complex revenue recognition scenarios, configuring revenue recognition models as needed (even on a per-contract basis). You can apply an allocation rule to each contract, and it’s got auditing features built-in to protect your business if an audit is ever needed.

You can see how it works here:

<iframe width="560" height="315" src="https://www.youtube.com/embed/BC3LVswlU8E?si=N-_pqD_9prbjxYzc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> 

6. Stripe 

Best For: Companies wanting primarily payment processing + analytics 

Stripe is primarily a payment processing tool that many SaaS brands are likely already familiar with. It also comes with subscription management billing features, like recurring billing, usage billing, and multiple price-point options.

They also offer financial reports using accrual accounting methods to help you understand what’s happening with your revenue. You can monitor recognized and deferred revenue, as well as track month-over-month stats about number of disputes, refunds, and debt.

Stripe

 

Stripe is an outstanding revenue analytics tool, but we feel that it’s most useful from an accounting point of view. You can get a great idea of what’s happening with your revenue, but some of the other tools on this list are geared more towards learning about the customer experience instead of being accountant-focused. 

Final Thoughts: What to Look for In Revenue Analytics Tools 

There are clearly plenty of great subscription revenue analytics tools that can benefit SaaS businesses, so knowing what you want and how to make a selection is key.

When considering different tools, we strongly recommend identifying key features or criteria you want to meet and then narrowing down the list of tools accordingly.

Make sure you account for the following:

  • Budget alignment. Is the tool you’re considering affordable? oes it have all the features you need for the budget you have, or would you need additional tools or product add-ons?
  • Scalability. Can the software you’re considering actually scale with your business? 
  • Features needed. Does it have the specific features you need? If you’re looking for a tool with detailed analytics, you may not want to choose a tool that treats analytics as a bonus add-on, offering limited metrics. Ideally, look for a tool that has actionable insights and features to help you capitalize on revenue growth. 
  • Data accuracy. Unfortunately, a lot of analytics tools do not guarantee accurate data. Many lump inactive or delinquent customers, for example, into MRR, even though that’s income you’re unlikely to ever see. Prioritize data accuracy, or the analytics aren’t as helpful as you’d think.
  • Support availability. If you need any kind of support, you want to know you can get it. Read customer reviews to learn about each tool’s customer support— don’t just take the company’s word for it.
  • Transparent pricing. Too many subscription tools have unclear or complicated pricing models, which can easily land you outside of your budget fast. Look for tools that offer transparent pricing. 

Ready to get the data you need to maximize revenue growth for your SaaS subscription business? Start your free 14-day trial with Baremetrics now! 

 

FAQ

  • What platforms offer automated failed payment recovery for subscription businesses?
    Baremetrics offers built-in automated failed payment recovery through its Recover feature, which retries failed charges and sends a sequence of email reminders to customers before and after a card declines.

    Failed payments are one of the most overlooked revenue leaks in subscription businesses. Many SaaS companies lose up to 9% of MRR every month to involuntary churn caused by expired cards or declined transactions. Recover addresses this by emailing customers before a card fails, immediately after it fails, and up to six additional times until the payment information is updated. Unlike generic billing tools that treat payment failure as a passive event, Recover treats it as an active retention problem, helping subscription businesses reduce involuntary churn without manual intervention from the finance or customer success team.
  • How can I measure and reduce involuntary churn caused by failed payments?
    To reduce involuntary churn from failed payments, track your delinquent MRR separately, identify failure patterns by billing interval or pricing tier, and automate dunning sequences that prompt customers to update their payment details.

    Start by separating churned MRR into voluntary churn and involuntary churn in your subscription analytics dashboard. Involuntary churn, driven by card declines rather than customer intent, is often recoverable. Baremetrics surfaces delinquent accounts in real time and its Recover feature automates the entire retry and email sequence, so your team is not manually chasing failed payments. For SaaS businesses in the $10K to $10M MRR range, even recovering a fraction of that lost revenue each month compounds significantly over a year.
  • How can I benchmark my SaaS churn rate against similar subscription companies?
    Baremetrics provides open benchmark data drawn from hundreds of real SaaS companies, so you can compare your churn rate, MRR growth, and LTV against businesses at a similar revenue stage.

    Knowing your churn rate in isolation tells you very little. What matters is whether your rate is high or low relative to comparable subscription businesses in your category and revenue band. Baremetrics benchmarks let SaaS founders and finance leads filter that data by company size and business model, giving them a concrete reference point rather than a generic industry average. If your monthly churn is running above the benchmark for your peer group, that context makes the case for investing in retention far easier to act on.
  • What should SaaS founders look for when choosing a revenue analytics tool for a subscription business?
    SaaS founders should prioritise subscription-native metrics like MRR, churn rate, LTV, and expansion revenue, along with data accuracy, transparent pricing, and the ability to scale as the business grows.

    Generic revenue analytics tools built for e-commerce or advertising often miss the metrics that matter most to subscription businesses. When evaluating platforms, look for:
    • Accurate MRR calculations that exclude canceled, paused, or delinquent accounts
    • Churn analytics that separate involuntary from voluntary churn
    • Forecasting features that project revenue from current billing trends
    • Transparent, predictable pricing that does not require expensive add-ons for core functionality
    • Real-time data pulled directly from your existing payment processor, with no complex setup
    A tool that treats subscription analytics as a core product, not a reporting add-on, will give your finance and growth teams data they can actually act on.
  • How do I separate new MRR, expansion MRR, contraction MRR, and churned MRR in my subscription analytics?
    Breaking MRR into its four components, new, expansion, contraction, and churned, shows you exactly which revenue movements are driving net growth or decline each month.

    Most subscription analytics platforms report a single MRR number, which masks what is actually happening in your subscriber base. Baremetrics automatically splits MRR into these four streams so you can see, for example, whether strong new MRR is being offset by high churned MRR or shrinking expansion revenue from upgrades. For SaaS businesses trying to improve net revenue retention, understanding contraction MRR from downgrades is just as important as tracking new customer acquisition. Viewing these as separate cohort-level metrics gives your growth team and finance lead a much clearer picture of where to focus to improve the overall revenue trajectory.

Upcoming Lesson

Setting Goals

Goals! Knowing what your MRR is, but setting realistic goals and taking steps to meet them is another. We’re going to show you how to do just th...

Join the Academy!

Enter your email address below and get instant updates as soon as new lessons are published. Sounds pretty great, eh?