Baremetrics vs. ChartMogul vs. ProfitWell

Lea LeBlanc on November 01, 2022

Measuring the right analytics is key to growing a SaaS or subscription business over the long term. After all, if you’re not measuring how your business is performing, how can you make decisions to improve it in the future?

That said, it’s crucial to choose the right analytics tool for your business, whether it’s Baremetrics, ChartMogul, or ProfitWell. Read on to learn more about these analytics platforms, including key features, pricing, and more.


About Baremetrics

Baremetrics is a subscription analytics toolkit built for SaaS and subscription companies. Our toolkit helps subscription companies track the metrics most critical to their business, and then use smart features to take action on these insights.

Baremetrics dashboard

Baremetrics empowers subscription businesses to grow with features that recover revenue, uncover why customers are cancelling, automate financial forecasting, and more.

Compared to ChartMogul and ProfitWell, Baremetrics offers the most comprehensive set of features essential to growing a subscription business, all in one tool.  


About ChartMogul

ChartMogul is an analytics tool that’s aimed at helping subscription businesses measure, understand, and grow their revenue. A key focus of the platform is providing accurate data that can be analyzed using advanced editing and visualization options. 

ChartMogul dashboard

While ChartMogul has strong data analytics and segmentation capabilities, it lacks many of the features necessary to take action on any insights discovered.

For example, the platform will likely need to be paired with another tool for automated dunning and revenue recovery. In the long run, it can be challenging (and expensive) to manage multiple platforms to grow your subscription business effectively.


About ProfitWell

ProfitWell is a toolkit offers revenue automation and metrics tracking products for SaaS and subscription businesses. This includes the ProfitWell Metrics platform, the Retain® churn reduction software, and other solutions.

Profitwell dashboard

Revenue automation is the primary focus of ProfitWell, so it offers a basic metrics platform for free and charges subscriptions for its automated solutions. This makes another analytics solution more useful for generating deeper insights that drive business growth.

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Subscription Metrics Tool Features

Header Baremetrics ChartMogul ProfitWell

Main Focus

All-in-one growth toolkit for subscription businesses: metrics, analytics, insights, dunning (revenue recovery), and advanced financial forecasting.

 Subscription metrics and analytics

Revenue automation products and services: churn reduction, pricing optimization, metrics and analytics. 

Trial Length

14 days

14 days 

Metrics product is already free. 

However, they do not offer free trials for add-on features and services

Dunning (revenue recovery) Solutions

Comprehensive automated dunning solution (Recover)

No automated dunning capabilities

Churn reduction solution and service (Retain)

Churn Insights

Cancellation Insights feature shows you the reasons why customer cancel and the revenue lost to each reason

No feature for collecting insights about why people churn.

Cancellation flow analysis included in Retain feature


Smart dashboards with powerful drag and drop capabilities.


Inspiring and intuitive UX and UI.

Visualization options for charts and dashboards (only higher tier plans)

Advanced customization requires enterprise subscription

Integrations & Data Import

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, Google Play, Shopify Partners, and Chargebee. Data import from other sources possible via the Baremetrics API or third-party connections.

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, PayPal, Chargebee, GoCardless, Google Play.Data import from other sources are possible via their Import API or through their partner SaaSync.

Direct integrations with Stripe, Braintree, Chargebee, Chargify, Recurly, Paddle, Recharge, Zuroa.

Data import from other sources possible via the ProfitWell API or third part connections.

Data segmentation

Segment by  customizable attributes enriched by Clearbit.

Segment by customer tags and other attributes.

Segment by traits and tags enriched with Clearbit and Full Contact


Advanced forecasting features automate your financial model, scenario planning, and forecasting using your accounting data and SaaS metrics. 

Forecasting capabilities are limited to Committed MRR forecasting.

Forecasting capabilities are limited to end-of-month forecasts for all included metrics.


Customer support available through live chat and email. We guarantee a response within five minutes during operating hours (M-F, 9am-5pm CST). Our team also provides account reviews and onboarding of all tools at no additional charge.


Support included for all price tiers

Support included for all price tiers


Custom reporting and data augmentation


  • Baremetrics lets you customize dashboards using simple drag and drop features
  • Smart Dashboards help you view the most impactful metrics for your company
  • Segmentation offers 25+ attributes to filter data about different customer groups
  • Augmentation integrates external data so you can discover unique business insights
  • Trial Insights improves conversions by analyzing customer behavior throughout trials
  • Forecasting enables you to predict SaaS metrics like MRR, cash flows, and more


  • ChartMogul offers capabilities for advanced data editing and data enrichment
  • Data can be segmented by attributes, tags, and filters
  • Users can create custom charts using visualization options (higher tier plans only)


  • Segmentation enriched with Clearbit and Full Contact
  • Custom reporting requires enterprise subscription

Data Sources and Integrations:


  • Baremetrics offers out of the box integrations with many popular platforms
  • Data can be imported using APIs and CSVs
  • Popular integrations include Shopify, Chargebee, Recurly, Stripe, and many others
  • You can create custom integrations with other services using the Analytics API
  • An out of the box integration with Slack provides updates about business metrics


  • Chartmogul offers several integrations and users can import data via API and CSV
  • Popular integrations include Chargebee, Recurly, Stripe, and some others
  • The Chartmogul API can also be used to build custom integrations


  • ProfitWell has integrations with Zuora, Chargebee, and others
  • The ProfitWell API can also be used to import data
  • Additional support for Google Sheets via Zapier to import data




  • 14 day free trial
  • Pricing is based on MRR
  • Free for new business' with less than $30k/month MRR
  • Core features toolkit starts at $129/month 
  • Core features plus automated dunning/revenue recovery (Recover) starts at $198/month
  • Core features plus automated churn insights (Cancellation Insights) starts at $258/month
  • Core features + automated dunning + cancellation insights starts at $327/month
  • Advanced forecasting is not priced based on MRR, is priced at $1000 per month


  • 14 day free trial
  • Free for business with less than $10k/month MRR
  • $100/month up to $10k/month, plus $25/month for each additional $10k of monthly MRR
  • $15k/year for businesses with over $6 million annual run rate


  • Basic ProfitWell metrics product is free 
  • Retain® pricing is based off monthly revenue recovered
  • Recognized® starts at $1k/month
  • Price Intelligently starts at $15k/month


Which is right for you: Baremetrics, ChartMogul, or ProfitWell?

All three platforms are built for SaaS and subscription businesses, and have different strengths and weaknesses depending on what you’re looking for. 

ChartMogul offers in-depth data analytics and segmentation, but it doesn’t offer many features for taking action on these insights. ProfitWell, on the other hand, is more focused on revenue automation and recovery — with less of a focus on analytics and reporting.

Baremetrics provides an easy-to-use analytics dashboard with dozens of key metrics for SaaS and subscription businesses. We also go beyond analytics by also offering automated tools for dunning and churn insights, as well advanced financial forecasting and scenario planning. 

Our unique combination of features help subscription companies track real-time performance and take action on these insights to propel their business forward.

Sign up for a free trial to learn how Baremetrics can help you grow your subscription business today.

Baremetrics is the Leader in Subscription Analytics

Lea LeBlanc

Lea is passionate about impactful businesses, good writing, and the stories founders have to tell. When she’s not writing about SaaS topics, you can find her trying new recipes in her tiny Tokyo kitchen.