Baremetrics vs. ChartMogul vs. ProfitWell

SaaS founders already know that growing a subscription business is hard enough without flying blind on your own metrics. 

Whether you're just hitting your first $10K MRR or pushing toward $100K, without the right analytics tool, you've probably been frustrated by:

• Stripe not showing you the metrics that actually matter. Churn, NRR, and LTV are difficult to track and the numbers are often inaccurate because Stripe was built for payments, not analytics.

• Revenue exists, but the story behind it is invisible. You don't know a high-value customer has gone quiet until they've already churned because nothing surfaces it in real time.

• Failed charges are silently draining your MRR. Companies at $50–100K MRR are typically losing $15–20K/month to failed payments with no automated way to recover it.

• You find out why customers cancel too late to do anything about it. By the time you know someone churned, the window to save them has already closed.

But with a dedicated subscription analytics platform, you can replace Stripe's limited dashboards with accurate SaaS metrics, get real-time visibility into every customer, automate failed payment recovery, and understand exactly why customers are leaving before they're gone.

Below, you'll find a breakdown of three of the most-evaluated tools in this space (Baremetrics, ChartMogul, and ProfitWell) to help you figure out which one has the features that fit where your business is right now.

Ready to replace your Stripe dashboards, automate failed payment recovery, and finally understand why customers are cancelling, all in one place? Start a free Baremetrics trial.

1. Baremetrics

Baremetrics is a subscription analytics and revenue operations platform built for SaaS and subscription businesses. It connects directly to Stripe, Recurly, Chargebee, Braintree, Apple App Store, and Google Play — and pulls in your full billing history automatically from day one. For billing systems outside of these native integrations, Baremetrics also supports data import via API and CSV.

Where Baremetrics stands apart is that it doesn't just show you what's happening, it also gives you tools to act on it, all in the same platform.

Key Feature #1: Core metrics dashboard

Solves: Stripe doesn't show you the metrics that actually matter.

From the moment you connect, you get a real-time MRR breakdown by new, expansion, reactivation, contraction, and churn — every movement visible by day. ARR, LTV, ARPU, churn rate, and 28+ more metrics are calculated automatically and updated as transactions happen.

For founders who've been staring at Stripe going "NDR and NRR are very difficult to track and sometimes the numbers aren't accurate" — this is the fix. Every metric is defined consistently, calculated the same way every time.

Key Feature #2: Customer-level detail

Solves: Revenue exists, but the story behind it is invisible.

Every customer gets a full timeline: charges, upgrades, downgrades, plan changes, and failed payments. You can filter your entire customer base by plan, MRR range, status, or custom attributes — including HubSpot properties if you're using the Baremetrics HubSpot integration.

This is how you go from "I don't know what's happening" to catching a high-value account going quiet before they churn.

Key Feature #3: Automated failed payment recovery

Solves: Failed charges are silently draining your MRR.

Baremetrics Recover sends a sequence of up to 8 emails when a payment fails — before the card fails, immediately after, and up to six more times until the customer updates their billing information. It also sends in-app reminders, paywalls, and SMS for Stripe customers with phone numbers on file.

All of it is fully customizable to match your brand. On average, Recover pays for itself 38x over. For companies seeing $15–20K in failed charges per month, that's recoverable revenue that otherwise disappears quietly.

ChartMogul offers no revenue recovery tooling. ProfitWell's Retain product does recovery, but the emails aren't customizable — you can't edit or brand the communications going out to your customers, which is a problem when you're asking someone to update their payment information.

Key Feature #4: Cancellation insights

Solves: You find out why customers cancel too late to do anything about it.

Baremetrics' Cancellation Insights feature embeds a widget directly on your cancel button that captures why a customer is leaving — before they leave. You define the cancellation reasons, collect the data, and see revenue lost broken down by reason.

This is the difference between finding out a customer churned in your monthly report and knowing in real time that 40% of cancellations cite "too expensive" — so you can build a retention offer into the cancellation flow.

Neither ChartMogul nor ProfitWell offers the ability to collect cancellation reason data or calculate revenue lost by reason.

Pricing

Baremetrics pricing is based on your MRR — tiered flat monthly pricing, based on MRR band. Early-stage plans start at $49/month for the Accelerator tier (for businesses under $30K MRR). Recover and Cancellation Insights are available as add-ons, each with their own tiered flat pricing based on MRR and no commission on recovered revenue.

All plans include a 14-day free trial. Annual billing locks in your price for the year regardless of MRR growth. For current pricing across all tiers, see the Baremetrics pricing page.

2. ChartMogul

ChartMogul is a subscription analytics and CRM platform built for SaaS businesses that need deep data segmentation, cohort analysis, and data enrichment. It connects to payment providers such as Stripe, Recurly, Chargebee, and Braintree to name a few. It also allows data import via API and CSV.

What ChartMogul does well

ChartMogul's cohort analysis, segmentation capabilities, and data cleaning features are well-regarded — it can consolidate customer records to avoid false churn when payment details are updated, and it supports custom chart creation and dashboards with a high degree of visual flexibility.

On the CRM side, ChartMogul has invested heavily: it now includes a native HubSpot integration, email sequences, workflow automation, lead and trial tracking, and a full CRM layer with pipeline management — all tied directly to subscription data.

One thing worth noting: most SaaS founders already have a CRM (HubSpot, Salesforce, Pipedrive) and aren't looking to replace it. If you're in that camp, ChartMogul's CRM is more of a parallel system than an upgrade. However, if you need deep analytics, CRM, and cohort analysis as your primary focus, and you're willing to manage revenue recovery with a separate tool, ChartMogul is a legitimate choice.

Where ChartMogul falls short

ChartMogul is an analytics and reporting tool. It doesn't offer revenue recovery (no dunning sequences, customizable in-app reminders, or paywalls). It doesn't offer cancellation insights. And its forecasting is limited compared to Baremetrics Forecast+.

That means if you want to act on what ChartMogul shows you — recover failed payments, reduce involuntary churn, capture cancellation reasons — you need to add separate tools and manage those integrations yourself. In practice, that means more cost and more complexity.

Pricing

ChartMogul is free up to $10K MRR. After that, paid plans start at around $99/month and scale based on ARR. Note that ChartMogul's CRM Pro tier, which unlocks full CRM capabilities, costs an additional $39/user/month on top of the base plan, which adds up quickly for any team with more than a couple of users.

It's also worth noting that between $10K and $30K MRR (the range where many early-stage founders are evaluating both), Baremetrics' Accelerator plan at $49/month is actually cheaper than ChartMogul's entry-level paid tier, and covers three times the MRR range before you move to the next pricing tier.

3. ProfitWell (by Paddle)

ProfitWell is a revenue automation toolkit acquired by Paddle in 2022. Its core Metrics product, which tracks MRR, ARR, churn, LTV, and ARPU, is free forever, with no revenue caps. Paddle keeps it free because it drives adoption of their broader billing and payments platform.

What ProfitWell does well

ProftWell's free tier includes MRR, ARR, churn, LTV, ARPU, cohort analysis, and customer health scores — a solid baseline for any early-stage founder who wants to move beyond Stripe's native reporting without committing to a paid plan.

ProfitWell also includes basic segmentation by plan, cohort, and pricing tier, and integrates with Slack, HubSpot, Intercom, and Salesforce for metric sharing. Dashboards refresh every 3–6 hours, which works well for most reporting workflows.

ProfitWell Retain (their dunning product) handles automated failed payment recovery and requires minimal setup to get running. Retain is not included in the free Metrics plan; it's a separate paid product, priced as a percentage of the revenue it recovers each month.

Where ProfitWell falls short

Segmentation is limited to plan, cohort, and pricing tier: you can't build custom dashboards, apply unlimited custom attributes, or pull in external data sources like CRM properties or acquisition channel. For founders whose reporting needs grow beyond those dimensions, ProfitWell can become a ceiling.

Data refreshes every 3–6 hours, which creates a lag if you need to act quickly when a customer cancels or a payment fails.

ProfitWell only supports one platform per account, meaning founders running multiple products or brands on separate payment accounts would need separate logins for each one.

Retain's recovery emails are not customizable: for example, you can't edit the copy or branding on outgoing communications. Retain is also priced as a percentage of recovered revenue rather than a flat monthly fee, which means your cost is variable and tied directly to how much revenue the tool recovers. For some companies this feels low-risk, but it also means costs can grow significantly as your recovery volume scales.

There's no cancellation insights feature and no forecasting tools.

Side-by-Side Comparison

Who should use each tool

Use Baremetrics if:

• You're on Stripe (or Recurly, Chargebee, Apple, Google Play) and want everything in one platform

• You want metrics + revenue recovery + cancellation data without managing multiple tools

• You need deep segmentation and cohort analysis — and want those insights connected to recovery and forecasting in the same tool

• You're using HubSpot and want your MRR and LTV data synced to contacts automatically

• You have multiple Stripe accounts across products or brands and need a unified view

• You're preparing for fundraising and need clean, shareable investor metrics (MRR, cohort retention, LTV) without manual exports

• You're losing $15K+ per month to failed charges and need automated recovery with branded communications

Use ChartMogul if:

• Deep cohort analysis, segmentation, and CRM in one platform is your primary focus — and you're willing to manage revenue recovery with a separate tool

• You specifically want a native integration with a billing processor Baremetrics has to connect to via custom API (PayPal, Chargify, GoCardless, Zuora)

• You're under $10K MRR and want powerful analytics at no cost

• You need data warehouse exports (BigQuery, Snowflake) or want to push subscription data into a broader analytics stack

• You want workflow automation and email sequences tied directly to subscription events

Use ProfitWell if:

• You're early-stage and $0 for core metrics is the deciding factor

• You're already on Paddle's billing platform

• You only have one product on one Stripe account and don't need cross-account visibility

• Basic segmentation by plan and cohort is sufficient for where you are right now

• You don't need customizable recovery emails, deep cancellation data, or real-time sync