Baremetrics vs. ChartMogul vs. Stripe Analytics

Lea LeBlanc on November 15, 2022

Every SaaS and subscription company needs a way to track key metrics to improve business performance. Baremetrics, ChartMogul, and Stripe Analytics are three popular analytics platforms, but what are their differences and how do you know which one is right for your subscription business?

In this post, we’ll compare these three analytics platforms in terms of overall features, reporting, pricing, and more. Read on to find out which platform is the best fit for your SaaS or subscription business.

 

About Baremetrics

Baremetrics is a subscription analytics toolkit built for SaaS and subscription companies. Our toolkit helps subscription companies track the metrics most critical to their business, and then use smart features to take action on these insights.

Baremetrics empowers subscription businesses to grow with features that recover revenue, uncover why customers are cancelling, automate financial forecasting, and more.

Baremetrics analytics and metrics

Compared to ChartMogul and Stripe Analytics, Baremetrics offers the most comprehensive set of features essential to growing a subscription business, all in one tool.

About ChartMogul

ChartMogul is a subscription analytics platform for measuring, understanding, and growing subscription revenue. The platform provides advanced data editing capabilities and visualization options to uncover new insights. ChartMogul is focused on providing accurate data for making business decisions.

While ChartMogul provides visually-appealing charts and dashboards, it doesn’t offer a lot of customer engagement or dunning capabilities. That means you’ll need another solution for automated dunning emails or other features to take action on your business insights.

ChartMogul metrics and analytics

About Stripe Analytics

Stripe is a billing and payment solution for internet businesses and the go-to for SaaS and subscription companies. 

Their analytics platform, which is included for Stripe users at no additional cost, offers reporting about revenue, which includes balances, payouts, subscription volume, and more.

In short, Stripe reports are sufficient for high-level financial reporting, but is lacking when it comes to analytics for subscription metrics and customer behavior.

Stripe metrics and analytics

Since Stripe isn’t built specifically for subscription business models, many companies choose to integrate Stripe Analytics with Baremetrics for more in-depth and relevant insights.

Baremetrics calculates more accurate subscription metrics and offers drag and drop customization so that companies using Stripe as a payment processor can still make data-driven decisions.

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Subscription Metrics Tool Features:

  Baremetrics ChartMogul Stripe Analytics
Focus All-in-one growth toolkit for subscription businesses: metrics, analytics, insights, dunning (for revenue recovery), and advanced financial forecasting Subscription Analytics Financial Reporting
Trial Length 14 days 14 days  Included in account for Stripe users
Dunning solutions for revenue recovery Comprehensive automated dunning solution (Recover) No automated dunning capabilities Basic automated dunning emails.Unlike Baremetrics’ Recover, Stripe’s tool does not let you customize the content of the emails that are sent to your customers, only your color, icon, and logo. 

 

This is an issue if you care about your messages sounding like your unique brand.

Churn Insights Cancellation Insights feature shows you the reasons why customer cancel and the revenue lost to each reason Churn recognition as it occurs or at the end of the month Basic churn rates, but no details about why customers cancel
Reporting

Smart Dashboards with powerful drag and drop capabilitiesInspiring and intuitive UX and UI

Visualization options for charts and dashboards (only higher tier plans) Limited customization without engineering skills
Integrations & Data Import

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, Google Play, Shopify Partners, and Chargebee.

 

Data import from other sources possible via the Baremetrics API or third-party connections.

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, PayPal, Chargebee, GoCardless, Google Play.

 

Data import from other sources are possible via their Import API or through their partner SaaSync.

Limited to Stripe data or metadata via API 
Data Segmentation

Segment by customizable attributes enriched by Clearbit

Segment by attributes, tags, and filters Missing a segmenting feature as well as the ability to drill down by date or time frame. 
Forecasting Advanced forecasting features automate your financial model, scenario planning, and forecasting using your accounting data and SaaS metrics. Forecasting capabilities are limited to Committed MRR forecasting No revenue forecasting features
Support Customer support available through live chat and emailWe guarantee a response within five minutes during operating hours (M-F, 9am-5pm CST)Our team also provides account reviews and onboarding of all tools at no additional charge Support included for all price tiers Broad customer service for payment processing, but not specifically for subscription analytics or insights

Custom reporting and data augmentation

Baremetrics

  • Baremetrics reporting is easy to customize with drag and drop features
  • Smart Dashboards enable you to see the metrics that matter to your business
  • Segmentation allows you to filter customer data by over 25 attributes
  • Augmentation helps you discover deeper business insights integrating external data
  • Trial Insights improves your conversions rates by monitoring customer behavior
  • Forecasting lets you project MRR, cash flows, number of customers, and more

Chartmogul

  • ChartMogul offers advanced data editing and data enrichment capabilities
  • Data can be segmented using attributes, tags, and filters
  • There are various visualization options to create unique charts (only higher tier plans)

Stripe Analytics

  • Stripe Analytics has limited customization options without technical expertise
  • Custom reports are possible with Stripe Sigma (requires SQL knowledge)
  • There are no options for granular segmentation
  • Stripe data cannot be augmented with third-party data

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Data Sources and Integrations:

Baremetrics

  • Baremetrics offers integrations with leading platforms and can also import data via API and CSV
  • Popular integrations include Stripe, Recurly, Chargebee, Shopify, and many more
  • The Analytics API can be used to integrate Baremetrics with nearly any other service
  • Baremetrics can also integrate with Slack to send important updates about business metrics

Chartmogul

  • Chartmogul offers integrations with multiple platforms and can also import data via API and CSV
  • Popular integrations include Stripe Recurly, Chargebee, and a few others
  • The Chartmogul API can be used to build custom integrations

Stripe Analytics

  • Stripe data can be exported as a CSV or a QuickBooks format

Pricing

Baremetrics

  • 14 day free trial
  • Pricing is based on MRR
  • Core features toolkit starts at $129/month
  • Core features plus automated dunning/revenue recovery (Recover) starts at $198/month
  • Core features plus automated churn insights (Cancellation Insights) starts at $258/month
  • Core features + automated dunning + cancellation insights starts at $327/month
  • Advanced forecasting is not priced based on MRR, is priced at $1000 per month

ChartMogul

  • 14 day free trial
  • Free for business with less than $10k/month MRR
  • $100/month up to $10k/month, plus $25/month for each additional $10k of monthly MRR
  • $15k/year for businesses with over $6 million annual run rate

Stripe Analytics

 

  • Stripe charges 2.9% + 30¢ per card charge
  • Stripe Analytics is included with Stripe payment processing
  • Stripe Sigma for custom reporting is an additional 2¢ per card charge
  • Custom packages are available or businesses with large payment volumes, high value transactions, or unique business models

Which is right for you: Baremetrics, ChartMogul, or Stripe Analytics?

All three analytics platforms have different strengths. Stripe focuses on financial reporting, but is limited in other key areas for SaaS and subscription companies. And while ChartMogul has a lot of great features for subscription businesses, it has limited functionality to take action on the insights it provides.

Baremetrics provides an easy-to-use analytics dashboard with dozens of key metrics for SaaS and subscription businesses. We also go beyond analytics by also offering automated tools for dunning and churn insights, as well advanced financial forecasting and scenario planning. 

Our unique combination of features help subscription companies track real-time performance and take action on these insights to propel their business forward.

Lea LeBlanc

Lea is passionate about impactful businesses, good writing, and the stories founders have to tell. When she’s not writing about SaaS topics, you can find her trying new recipes in her tiny Tokyo kitchen.