Every SaaS and subscription company needs a way to track key metrics to improve business performance. Baremetrics, ChartMogul, and Stripe Analytics are three popular analytics platforms, but what are their differences and how do you know which one is right for your subscription business?

In this post, we’ll compare these three analytics platforms in terms of overall features, reporting, pricing, and more. Read on to find out which platform is the best fit for your SaaS or subscription business.


About Baremetrics

Baremetrics is a subscription analytics toolkit built for SaaS and subscription companies. Our toolkit helps subscription companies track the metrics most critical to their business, and then use smart features to take action on these insights.

Baremetrics empowers subscription businesses to grow with features that recover revenue, uncover why customers are cancelling, automate financial forecasting, and more.

Baremetrics analytics and metrics

Compared to ChartMogul and Stripe Analytics, Baremetrics offers the most comprehensive set of features essential to growing a subscription business, all in one tool.


About ChartMogul

ChartMogul is a subscription analytics platform for measuring, understanding, and growing subscription revenue. The platform provides advanced data editing capabilities and visualization options to uncover new insights. ChartMogul is focused on providing accurate data for making business decisions.

While ChartMogul provides visually-appealing charts and dashboards, it doesn’t offer a lot of customer engagement or dunning capabilities. That means you’ll need another solution for automated dunning emails or other features to take action on your business insights.

ChartMogul metrics and analytics


About Stripe Analytics

Stripe is a billing and payment solution for internet businesses and the go-to for SaaS and subscription companies. 

Their analytics platform, which is included for Stripe users at no additional cost, offers reporting about revenue, which includes balances, payouts, subscription volume, and more.

In short, Stripe reports are sufficient for high-level financial reporting, but is lacking when it comes to analytics for subscription metrics and customer behavior.

Stripe metrics and analytics

Since Stripe isn’t built specifically for subscription business models, many companies choose to integrate Stripe Analytics with Baremetrics for more in-depth and relevant insights.

Baremetrics calculates more accurate subscription metrics and offers drag and drop customization so that companies using Stripe as a payment processor can still make data-driven decisions.


Baremetrics

ChartMogul

Stripe Analytics

Focus

All-in-one growth toolkit for subscription businesses: metrics, analytics, insights, dunning (for revenue recovery), and advanced financial forecasting

Subscription Analytics

Financial Reporting

Trial Length

14 days

14 days 

Included in account for Stripe users

Dunning solutions for revenue recovery


Comprehensive automated dunning solution (Recover)

No automated dunning capabilities

Basic automated dunning emails.

Unlike Baremetrics' Recover, Stripe's tool does not let you customize the content of the emails that are sent to your customers, only your color, icon, and logo. 


This is an issue if you care about your messages sounding like your unique brand.

Churn Insights

Cancellation Insights feature shows you the reasons why customer cancel and the revenue lost to each reason

Churn recognition as it occurs or at the end of the month

Basic churn rates, but no details about why customers cancel

Reporting

Smart Dashboards with powerful drag and drop capabilities

Inspiring and intuitive UX and UI

Visualization options for charts and dashboards (only higher tier plans)

Limited customization without engineering skills

Integrations & Data Import

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, Google Play, Shopify Partners, and Chargebee.


Data import from other sources possible via the Baremetrics API or third-party connections.

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, PayPal, Chargebee, GoCardless, Google Play.


Data import from other sources are possible via their Import API or through their partner SaaSync.

Limited to Stripe data or metadata via API 

Data Segmentation

Segment by customizable attributes enriched by Clearbit

Segment by attributes, tags, and filters

Missing a segmenting feature as well as the ability to drill down by date or time frame. 


Forecasting

Advanced forecasting features automate your financial model, scenario planning, and forecasting using your accounting data and SaaS metrics.

Forecasting capabilities are limited to Committed MRR forecasting

No revenue forecasting features

Support

Customer support available through live chat and email

We guarantee a response within five minutes during operating hours (M-F, 9am-5pm CST)

Our team also provides account reviews and onboarding of all tools at no additional charge

Support included for all price tiers

Broad customer service for payment processing, but not specifically for subscription analytics or insights


Pricing

Baremetrics

  • 14 day free trial
  • Pricing is based on MRR
  • Core features toolkit starts at $129/month
  • Core features plus automated dunning/revenue recovery (Recover) starts at $198/month
  • Core features plus automated churn insights (Cancellation Insights) starts at $258/month
  • Core features + automated dunning + cancellation insights starts at $327/month
  • Advanced forecasting is not priced based on MRR, is priced at $1000 per month

ChartMogul

  • 14 day free trial
  • Free for business with less than $10k/month MRR
  • $100/month up to $10k/month, plus $25/month for each additional $10k of monthly MRR
  • $15k/year for businesses with over $6 million annual run rate

Stripe Analytics

  • Stripe charges 2.9% + 30¢ per card charge
  • Stripe Analytics is included with Stripe payment processing
  • Stripe Sigma for custom reporting is an additional 2¢ per card charge
  • Custom packages are available or businesses with large payment volumes, high value transactions, or unique business models


Which is right for you: Baremetrics, ChartMogul, or Stripe Analytics?

All three analytics platforms have different strengths. Stripe focuses on financial reporting, but is limited in other key areas for SaaS and subscription companies. And while ChartMogul has a lot of great features for subscription businesses, it has limited functionality to take action on the insights it provides.

Baremetrics provides an easy-to-use analytics dashboard with dozens of key metrics for SaaS and subscription businesses. We also go beyond analytics by also offering automated tools for dunning and churn insights, as well advanced financial forecasting and scenario planning. 

Our unique combination of features help subscription companies track real-time performance and take action on these insights to propel their business forward.

Sign up for a free trial to learn how Baremetrics can help you grow your subscription business today.

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