How do you know which analytics tool is right for your subscription business?

The answer primarily depends on what your goals are, your company size, resources available to you like budget and headcount, and other factors. 

Baremetrics, ChartMogul, and MRR.io are three popular solutions to consider for subscription metrics and analytics. Read on to learn how these three analytics platforms differ in terms of capabilities, integrations, and pricing. 

About Baremetrics

Baremetrics is a subscription analytics toolkit built for SaaS and subscription companies. Our toolkit helps subscription companies track the metrics most critical to their business, and then use smart features to take action on these insights.

Baremetrics empowers subscription businesses to grow with features that recover revenue, uncover why customers are cancelling, automate financial forecasting, and more.

Baremetrics dashboard

Compared to ChartMogul and MRR.io, Baremetrics offers the most comprehensive set of features essential to growing a subscription business, all in one tool.  

About ChartMogul

ChartMogul is a subscription analytics tool that helps businesses measure, understand, and grow their subscription revenue. The platform focuses on providing accurate data that can be analyzed using advanced editing capabilities and visualization options. This enables its users to discover new insights that impact business decisions.

Chartmogul metrics and analytics

Since charts, dashboards, and data segmentation and auditing are the primary focus for ChartMogul, there’s a lack of customer engagement and dunning features. So, if you want to take action on your business insights, you’ll likely need other tools.

About MRR.io

MRR.io is an analytics tool that's primarily focused on tracking MRR and other SaaS business metrics. The platform offers accurate metrics with a low monthly subscription fee, making it appealing for newer companies. However, it has limited support for custom dashboards, customer segmentation, and other advanced analytics capabilities.

MRR.io analytics

While MRR.io does provide basic forecasting capabilities with its Pro version, it doesn’t offer features beyond email reports and cohort analysis. This limits the usefulness of the insights the tool provides because it’s not easy for users to take action on them.

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Baremetrics

ChartMogul

MRR.io

Main Focus

All-in-one growth toolkit for subscription businesses: metrics, analytics, insights, dunning (revenue recovery), and advanced financial forecasting.

 Subscription metrics and analytics

MRR tracking, SaaS metrics and analytics

Trial Length

14 days

14 days

Basic plan is free. Pro plan trial is 30 days

Dunning (revenue recovery) Solutions

Comprehensive automated dunning solution (Recover)

No automated dunning capabilities

No automated dunning capabilities

Churn Insights

Cancellation Insights feature shows you the reasons why customer cancel and the revenue lost to each reason

No feature for collecting insights about why people churn.

Basic churn analytics and forecasting

Reporting

Smart dashboards with powerful drag and drop capabilities.


Inspiring and intuitive UX and UI.

Visualization options for charts and dashboards (only higher tier plans)

Advanced email reports with Pro subscription plan

Integrations & Data Import

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, Google Play, Shopify Partners, and Chargebee.

Data import from other sources possible via the Baremetrics API or third-party connections.

Direct integrations with Stripe, Braintree, Recurly, App Store Connect, PayPal, Chargebee, GoCardless, Google Play.

Data import from other sources are possible via their Import API or through their partner SaaSync.

Direct integrations with Stripe and Paddle. API and manual data entry

Data Segmentation

Segment by  customizable attributes enriched by Clearbit.

Segment by customer tags and other attributes.

Not available

Forecasting

Advanced forecasting features automate your financial model, scenario planning, and forecasting using your accounting data and SaaS metrics. 

Forecasting capabilities are limited to Committed MRR forecasting.

Basic metrics forecasting capabilities

Support

Customer support available through live chat and email.


We guarantee a response within five minutes during operating hours (M-F, 9am-5pm CST).

Our team also provides account reviews and onboarding of all tools at no additional charge.

Support included for all price tiers

Email support (Pro subscriptions only)

Pricing

Baremetrics

  • 14 day free trial
  • Pricing is based on MRR
  • Core features toolkit starts at $129/month 
  • Core features plus automated dunning/revenue recovery (Recover) starts at $198/month
  • Core features plus automated churn insights (Cancellation Insights) starts at $258/month
  • Core features + automated dunning + cancellation insights starts at $327/month
  • Advanced forecasting is not priced based on MRR, is priced at $1000 per month

ChartMogul

  • 14 day free trial
  • Free for business with less than $10k/month MRR
  • $100/month up to $10k/month, plus $25/month for each additional $10k of monthly MRR
  • $15k/year for businesses with over $6 million annual run rate

MRR.io

  • 30 day free trial of Pro subscription
  • Basic: free for up to 100 paying customers and 3 users
  • Pro: $19/month for unlimited customers/users and other advanced features

Which is right for you: Baremetrics, ChartMogul, or MRR.io?

While all three analytics platforms can help you track subscription metrics, there are some key differences to consider.

ChartMogul offers in-depth data analytics and segmentation, but it doesn’t offer many features for taking action on these insights.

MRR.io is a less expensive alternative that provides accurate metrics but is limited when it comes to customization, segmentation, and other key processes. 

Baremetrics provides an easy-to-use analytics dashboard with dozens of key metrics for SaaS and subscription businesses. We also go beyond analytics by also offering automated tools for dunning and churn insights, as well advanced financial forecasting and scenario planning. 

Our unique combination of features help subscription companies track real-time performance and take action on these insights to propel their business forward.

Sign up for a free trial to learn how Baremetrics can help you grow your subscription business today.

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