Data is the lifeblood of your SaaS business. Without it, you won't know who your customers are, how to get more of them, or even if your organization is profitable or not.
Unfortunately, acquiring useful data is a pain.
That's why many SaaS and subscription-based business owners turn to business analytics tools. Two of the more popular options in this software category are Baremetrics and ChartMogul. The question is, which one is right for your business?
In this article, we analyze both tools so that you can decide for yourself who wins the Baremetrics vs. ChartMogul debate. Let's get started!
What is Baremetrics?
Baremetrics is a popular analytics tool for SaaS and subscription-based businesses. With it, users can access the insights they need to make better decisions and grow their companies.
Want real-time information regarding your organization's MRR? What about ARR and LTV? Maybe you just want easy access to individual customer information.
Baremetrics delivers all of this and more!
Once you dive into the Baremetrics platform you'll realize it's composed of four unique tools: Metrics, Recover, Cancellation Insights, and Flightpath. Let's take a closer look at each:
First up is Metrics, the heart and soul of the Baremetrics platform. This is where you'll find important information about your business, such as MRR, ARR, and LTV details—all of which are presented in a visually-pleasing way, so as to elevate the user experience.
With Metrics, you'll never have to wonder, "Is my business profitable?" again. You'll simply log into the Baremetrics Control Center and learn the answer in a flash.
Metrics will also allow you to dig into, segment, and display your data in a customized fashion. That way you can access the information you need in a way that works for you.
For example, you can segment your Baremetrics data to discover where the majority of your customers are located. Or whether your brand has more success with small, medium, or large companies. With this information, you can adjust your strategy to boost profits.
Did you know that roughly 9% of your company's MRR is at risk due to failed payments? It's true! Recover will help you recoup these losses on autopilot.
Failed payments happen for a variety of reasons: expired credit cards, insufficient funds, bank issues—the list goes on and on. At the end of the day, it doesn't matter why a customer fails to pay, it matters that you get the money you're owed as quickly as possible.
Recover is a top-level tool because it makes the dunning process simple and personable. Create customized email campaigns, in-app reminders and paywalls, and credit card capture forms from the same analytics platform that you use to monitor your entire business.
Every business loses customers. The most successful businesses figure out why customers leave so that they can remedy issues and maintain consistent growth in the future.
Cancellation Insights, another Baremetrics tool, will help you learn the reason customers cancel, accurately calculate lost revenue by cancelation reason, and build automated email sequences so that you can win back lost business.
Here's how it works:
- A customer cancels their subscription. ☹️
- A Baremetrics cancellation form collects the reason for their cancellation.
- The Cancellation Insights dashboard identifies and displays cancellation trends.
- Follow-up emails, personalized to the cancelation reason, are triggered to send.
- Your business uses the insights gleaned to reduce churn and win back business.
Last, but certainly not least, we have Flightpath.
Flightpath is designed to help you forecast revenues, expenses, and bank balances for your SaaS company. Because clear visibility into your organization's future is essential.
With Flightpath, you'll be able to build a customized reporting dashboard, forecast future results in the most accurate way possible, put forecasting of simple expenses on autopilot, create a sustainable hiring plan, evaluate potential scenarios for your company, and more.
You'll also be able to compare your forecasts to your actuals, leading you to make better decisions for your company, and choose an appropriate financial model for your SaaS brand.
What is ChartMogul?
ChartMogul is another popular analytics platform for SaaS and subscription-based businesses. Like Baremetrics, ChartMogul will give you access to important company metrics, such as MRR, ARR, and LTV. It does this with its Analytics & Reporting tool.
Analytics & Reporting
ChartMogul allows users to accurately track the company metrics they care about, giving them detailed analytics regarding their company's MRR, ARR, Churn, LTV, and cash flow. They can then use this information to understand what's working and what's not.
ChartMogul also gives users the ability to segment, enrich, and audit their billing data. Which pricing plan is most profitable? Which customer profiles are most likely to convert?
ChartMogul helps users answer these questions so that they can make better decisions.
Baremetrics vs. ChartMogul: What are the differences?
While Baremetrics and ChartMogul serve similar purposes, the Baremetrics vs. ChartMogul debate rages on because each platform offers different features, integrations, and pricing. Let's explore these differences in greater detail:
We'll just come out and say it: when it comes to features, Baremetrics wins.
Why? Because Baremetrics platform offers more to users that ChartMogul does. Yes, both tools will give you detailed insights into your company's financial health. But only Baremetrics includes dunning, cancellation insights, and forecasting features, all in one tool.
Baremetrics is also equipped with Benchmarks, a tool that will help you understand how your company stacks up to similar-sized businesses; Annotations, a feature that will allow you to add notes to your data for deeper understanding; and Trend Lines, which makes it easy to average your data and NOT draw inaccurate conclusions based on randoms dips and spikes.
Simply put, Barmetrics enables users to collect data and act on it—all without having to subscribe to multiple tools, which can be cumbersome and expensive.
Both Baremetrics and ChartMogul offer integrations with various payment processors to users. :
We should mention that both Baremetrics and ChartMogul also allow users to integrate their respective platforms with tools other than the ones listed above via API and Zapier. For example, this is how you could bring in additional customer data from your CRM or email marketing tool.
Baremetrics also offers native integrations with both Slack and Intercom.
With the Slack integration you can send important updates such as MRR, LTV, Churn, New Customers, Cancellations and more to your team’s Slack channel so nothing falls through the cracks.
This allows teams to get instant notifications of important events as well as daily, weekly and monthly summary reports all right in your team's Slack channel, like this:
And if your team uses Intercom, you’ll definitely want to check out Baremetrics’ Intercom integration. It enables a 2-way data sync between your Baremetrics and your Intercom accounts in two key ways:
Provides a custom Baremetrics widget to display additional customer information like MRR, Total Charges, Delinquency status & update credit card link in the Intercom Inbox
Syncs tags and customer attributes for each of your Intercom users to the corresponding customer records in your Baremetrics account. Use them to segment your metrics.
Okay, let's talk pricing…
ChartMogul is free up to $10k MRR, whereas Baremetrics charges $129 per month for up to $10k MRR. This might make ChartMogul the preferred option for new or cash-strapped startups.
ChartMogul also allows users to create plan "families," which means they can bundle multiple plans together and save money. Baremetrics doesn't currently offer this.
Just remember, you won't have access to any of the business-boosting features that Baremetrics offers if you choose ChartMogul. If you decide to purchase a third-party dunning or forecasting tool, for instance, you'll likely end up paying more.
Baremetrics vs. ChartMogul: Is one more accurate than the other?
Data is only useful if it's accurate. So it's fair to ask, which platform, Baremetrics or ChartMogul, offers users more precise and trustworthy information?
Here's the truth: both tools use the same logic and calculations. As such, both tools provide users with accurate information that they can rely on to grow their businesses.
Why businesses choose Baremetrics over ChartMogul
Should you choose Baremetrics or ChartMogul for your business? We can't answer that question for you. Every business is different and requires different tools.
But we can tell you why many businesses prefer Baremetrics: because Barmetrics gives customers access to more features for a very reasonable price.
Yes, both platforms will allow you to dig deep into your company's metrics, segment them in various ways, and display them in easy-to-understand formats. But Baremetrics offers Recover, Cancellation Insights, Flightpath, and other solutions, too.
This eliminates the need for customers to purchase multiple tools. It also makes the data analysis process easier because everything happens "under one roof," so to speak.
We also have to mention Baremetrics' user interface, which consistently earns rave reviews for it's sleek design. You might not think UI matters that much. But once you've been staring at data for two hours straight, you'll think differently—guaranteed.
The data inside Baremetrics is a joy to work with because it's so visually appealing.
Baremetrics is the all-in-one SaaS growth solution
Managing company finances is difficult. Baremetrics makes it easier with in-depth and beautifully visualized metrics, a comprehensive way to recoup failed payments, a simple tool to crush customer churn, an accurate forecasting solution, and more.
That's why hundreds of high-growth companies trust the Baremetrics platform. Join successful brands like Todoist, Hubstaff, and ConvertKit and become a Baremetrics user.
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