Profitwell vs. Baremetrics

ProfitWell tracks your growth.

Baremetrics drives it.

ProfitWell by Paddle is the right call when you're early. But there's a point (usually a failed payment, a runway question, or a segment you need saved as its own dashboard) where visibility stops being enough. That's when you need a tool that doesn't just track growth, but actions it.

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Integrates with your favorite payment providers and platforms

What sets Baremetrics apart from ProfitWell by Paddle

SaaS metrics depth

26+ metrics including MRR movement breakdown (new, expansion, reactivation, contraction, churned), quick ratio, ARPU by plan/region, refunds & failed-charge loss

Core set (MRR, ARR, churn, LTV, ARPU), upgrades/downgrades and SaaS Quick Ratio

N/A

Shareable dashboards

Public dashboard links for investors and stakeholders — no login or seat required; also push metrics to Slack and HubSpot

Shares metrics via Slack, HubSpot, Intercom and Salesforce integrations; no public dashboard link documented

N/A

Failed-payment recovery (dunning)

Recover automates your revenue recovery process with up to 7 recovery emails plus SMS and in-app reminders; retries stay with your payment processor. Add-on: +$129/mo or 10% of recovered

Not included

Managed recovery flows; included at no extra cost with Paddle Billing

Customizable recovery emails

Your copy, sender, and domain

N/A

Paddle writes and optimizes the email copy ("we handle the content for you"); special-case edits go through Paddle support

Pricing

Free up to $180K ARR; Launch $49/mo to $360K ARR; Growth from $69/mo; Scale from $409/mo. Never per seat. Recover add-on +$129/mo or 10% of recovered

Free

Included at no extra cost with Paddle Billing

revenue recovery

Recovery emails work better when they sound like you.

ProfitWell Retain is Paddle Billing's built-in retention toolkit, and its recovery flows are managed by Paddle. Baremetrics Recover gives you full control — your copy, brand voice, and branding, in fully customizable sequences.

Editable recovery messaging

Email, SMS, and in-app copy, sender, and branding are editable across the sequence

Paddle writes and optimizes the email copy ("we handle the content for you"); special-case edits go through Paddle support

Configurable cadence and copy

Email, SMS, and in-app reminders in one configurable sequence

Email, in-app and optional SMS on a Paddle-managed cadence and copy (up to 4 emails over about 7 days)

Custom In-app recovery (banner + paywall)

Configurable grace-period banner and paywall — copy, color, timing, and placement

Payment-failure prompts via JS snippet; on/off toggle and preview only, no copy or design controls documented

Pricing model

+$129/mo flat, or 10% of recovered

No extra cost with Paddle Billing

cancellation insights

You know customers are cancelling. Now act on why.

ProfitWell Metrics tells you your churn rate, and Retain collects exit reasons inside its cancel flow. Baremetrics Cancellation Insights captures exit reasons at the moment of cancel and automatically triggers personalized responses to win them back.

Cancellation reason analytics

Breaks down cancellations by reason with percentages (e.g. budget, lack of value, switched tools) in a dedicated dashboard

Collects a cancellation reason and satisfaction insight at cancel; shown in Retain's reporting

Save offers

A discount can be set per cancellation reason and auto-applies to the customer's Stripe subscription on accept

Curates salvage attempts from survey responses; offers include a discount, pausing, switching plan and contacting support

Setup & availability

Stripe-native; sold standalone as an add-on at $129/mo flat

Managed by Paddle; part of Retain, at no extra cost with Paddle Billing

segmentation

You've outgrown "show me all customers" as a segment.

Both tools segment and enrich your data. The difference is how far you can take it: Baremetrics pulls in custom fields from HubSpot and Intercom and saves a dashboard for every segment.

Cohort retention (no SQL)

Customer and revenue retention cohort tables, segmentable and exportable

Customer and revenue cohort reports by signup month

Enriched segmentation (CRM + custom fields)

Custom fields via API, HubSpot and Intercom data, plus Clearbit enrichment

Clearbit and FullContact enrichment, plus custom traits via API

Saved dashboards per segment

Persistent saved dashboards for each segment

Segment comparison views; saved per-segment dashboards not documented

BEING HONEST

Where ProfitWell might be a better fit

You have limited cashflow

ProfitWell Metrics is completely free. Baremetrics is free up to $180K ARR and paid plans start from $49/month, so past that, if you only need the core numbers and aren't ready to pay for a tool, start with ProfitWell. We can't compete with $0.

You're on Recharge

ProfitWell Metrics has a native Recharge integration. Baremetrics would require the Open API, which typically takes about a day of engineering work to connect.

You need recovery emails in your customers' languages

ProfitWell Retain automatically translates all recovery messaging. Baremetrics Recover is English-only for now.

You want benchmarks against 30,000 companies

ProfitWell compares your performance against 30,000 subscription and SaaS companies. Baremetrics offers general SaaS benchmarks, not vertical-specific ones.

SUPPORT

The support model is part of the product

Hands-on working sessions where the team builds your segments, dashboards, and recovery flows with you, even during your trial, not just after you pay.

~2 min response

Real-person chat, Mon-Fri EST

Unlimited calls

No cap on onboarding sessions

Hands-on setup

We build dashboards with you live

Frequently Asked Questions

Data discrepancies between ProfitWell and Stripe are common and usually come down to how each tool defines MRR — how they handle one-time charges, currency conversion, trial periods, and subscription status. Baremetrics' MRR calculation is configurable, and the team will get on a call to find the specific discrepancy and walk through exactly what's happening. Stripe is typically the source of truth — Baremetrics is built to match and explain it.

Both help you recover revenue lost to failed payments. The key differences: Recover emails are fully customizable — your copy, sender name, domain, and branding. Paddle says Retain gives customers "a fully branded experience in a few clicks", but its documentation says Paddle handles the email content, with special-case edits arranged through its support team. Recover is +$129/month flat or 10% of recovered revenue, and the flat plan carries our guarantee: "Recover more than your Baremetrics cost or your next month is free." Retain is included at no extra cost for Paddle Billing customers. Retries stay with your payment processor (for example Stripe Smart Retries); Recover runs the follow-up emails, SMS and in-app reminders.

ProfitWell offers basic end-of-month projections from your payment processor. Baremetrics' Forecast+ solution connects to QuickBooks or Xero, ingests your actual P&L, and produces a full financial dashboard: runway, burn rate, expense breakdown by department, CAC, and budget-vs-actual tracking. One is a subscription projection. The other is a CFO dashboard. Financial Planning is included in the Scale plan.

Yes. Baremetrics is free up to $180K ARR. Above that, Launch is $49/month up to $360K ARR (month-to-month only), Growth starts from $69/month and Scale from $409/month. Plans are never priced per seat, and annual plans are up to 35% off. ProfitWell Metrics is completely free, so for founders past $180K ARR who only need core metrics and aren't ready to pay, it is a legitimate starting point. Baremetrics is the right move when you need to go deeper — segmentation, financial forecasting, or recovery emails written in your own copy.

Not currently. If revenue recognition is critically important to your business, get in touch — we're happy to talk through your needs and see if Baremetrics is still a fit.

The most common reasons: they need deeper segmentation, with custom fields from HubSpot and Intercom and a saved dashboard for every segment; they want financial forecasting connected to their actual P&L; they're using Retain but want to write their own recovery copy rather than use Paddle-managed emails; and they want a support team that gets on calls and builds things with them.

Yes. CSV import handles historical data, and the team will walk through migration on a call. Most customers have live data within a day.