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Subscription-based app developers have multiple options when it comes to selling their products.
They may commonly start on the Apple App Store and Google Play marketplace, for example, to reach mobile users on iOS and Android, respectively. They also are likely to sell on their website, in which case they may use a subscription billing option like Stripe to process recurring payments.
Selling across multiple platforms can give SaaS and subscription app developers the best of both worlds: Increased reach and customer convenience on app marketplaces, and lower costs when using third-party billing platforms.
The only downside to selling on multiple platforms (like say, using both Google Pay and Stripe Billing) is that your financial data may be limited and contained across multiple different platforms.
Fortunately, integrating Stripe and Google Play with Baremetrics integrations can provide you a more holistic (and accurate) view of what’s happening across your entire business’s revenue with detailed subscription financial data.
Where Stripe & Google Play Fall Short On Their Own
Stripe and Google Play are outstanding options when you want to process subscription purchases and billing. Stripe allows you to do so on your website, and Google Play makes it possible on an app marketplace for Android users.
There are, however, limitations to these platforms’ financial reporting— which creates a significant data gap.
Stripe and Google Play both offer basic analytics. Like most other similar platforms, they can offer simple information along the lines of payments processed, number of subscriptions processed, and fees deducted from your revenue. They typically fail to provide key insights on critical sales and financial metrics beyond that information.
And, significantly— when you’re using multiple platforms, you typically end up with data isolated across different platforms. This can be a logistical nightmare, especially if platforms calculate or display metrics like revenue or monthly recurring revenue (MRR) differently from each other. Frustrating data silos are the last thing you need to worry about while trying to optimize revenue for your subscription company.
Integrating Baremetrics with Stripe and Google Play Improves Financial Data Reporting
Integrating Baremetrics with your subscription marketplace or management platforms— including using Baremetrics’ Google Play and Stripe integrations— offers distinct businesses for app developers, both in terms of the quality and quantity of data provided, along with significant accuracy and ease-of-use.
Let’s look at the most significant benefits of using Baremetrics’ Stripe and Google Play integrations.
1. Get All Subscription Revenue Data in One Place
Baremetrics connects to multiple data sources, allowing you to get all your subscription revenue data in one place, including metrics like recurring revenue, subscription statuses, churn and retention rates, and average revenue per user (ARPU).
And now, you can do so within a single dashboard— no more logging into two, three, or even more individual platforms and navigating distinct analytics platforms to try to track down subscription data. We also integrate with platforms like Chargebee, Recurly, Shopify Partners, and the Apple App Store.
2. Easily Compare the Performance of Different Platforms
In addition to getting that invaluable holistic look at what’s happening for your revenue throughout your entire business, Baremetrics also understands the importance of platform-by-platform data.
With our tool, you can compare the performance of individual platforms against each other. In the image below, you can see an example of Baremetrics reporting, which shows the total number of new customers acquired individually from Google Play, Stripe, and the Apple App Store.
It’s common for app marketplace to have higher churn rates due to how customers interact with apps. Other performance metrics may be impacted, so it’s important to have the ability to break out metrics by the provider when you want to make data-driven optimization decisions.
3. Access Key Financial Data Other Platforms Don’t Offer
Baremetrics offers 26 key financial metrics that subscription-based businesses can benefit from. We go beyond the basic reporting that most subscription billing or app marketplace platforms provide, giving you the most complete and accurate look at metrics impacting your bottom line.
4. Know That Data Is Accurate and Reliable
We’ve already discussed how Baremetrics synching your data into one platform gives you a better view of what’s happening across all channels.
Not only does this make it easier for you to understand what’s happening across all individual platforms, but you’re also getting a new level of consistency.
Some platforms may calculate or display different metrics in unique ways. Some, for example, may count all existing subscriptions towards monthly recurring revenue— even if a subscription is paused or delinquent in payment. We don’t do that, giving you an accurate update of actual revenue, and that will be consistent across data, giving you an apples-to-apples comparison.
Baremetrics’ data accuracy is second to none, and with something as important as subscription or financial data, you can’t afford to have anything less than trustworthy performance metrics.
5. Gain Actionable Insights & Leverage Automation
Baremetrics is, first and foremost, a subscription analytics platform, but we also go beyond simple metrics reporting to deliver actionable insights and automation potential.
You can, for example, get cancellation insights to help you assess why your customers are churning instead of just seeing your churn metric ticking up. This allows you to put measures in place to reduce churn rates and retain customers longer.
And our Recover feature helps prevent lost revenue due to missed payments by identifying potential issues like expired credit card information. We can help you proactively reach out to users to prevent missed payments, which can directly increase revenue and customer retention rates.
How to Integrate Baremetrics with Stripe and Google Play
Integrating Baremetrics with any data source— including both Stripe and Google Play— is exceptionally simple and takes just a few clicks.
When you first create your account, we’ll ask you to connect your data sources. You can connect all relevant data sources with supported integrations. All it takes is a few clicks on your chosen source, which allows us to connect with the platform in question, and we’ll start syncing your data!
Final Thoughts
Google Play and Stripe are exceptional tools for their designated purposes— helping you to sell and maintain subscription purchases.
Baremetrics can step in and help with the subscription and revenue data.
We’ve taken steps to create a subscription revenue analytics platform that provides the key metrics you need from multiple data sources on a single, intuitive dashboard. You can trust this data to make stronger, more informed decisions, improving revenue optimization overall.
Ready to gain new insight into your subscription revenue?
