Every SaaS and subscription company needs a way to track key metrics to improve business performance. Baremetrics, ChartMogul, and Stripe Analytics are three popular analytics platforms, but what are their differences and how do you know which one is right for your subscription business?
In this post, we’ll compare these three analytics platforms in terms of overall features, reporting, pricing, and more. Read on to find out which platform is the best fit for your SaaS or subscription business.
Baremetrics is a subscription analytics toolkit built for SaaS and subscription companies. Our toolkit helps subscription companies track the metrics most critical to their business, and then use smart features to take action on these insights.
Baremetrics empowers subscription businesses to grow with features that recover revenue, uncover why customers are cancelling, automate financial forecasting, and more.
Compared to ChartMogul and Stripe Analytics, Baremetrics offers the most comprehensive set of features essential to growing a subscription business, all in one tool.
ChartMogul is a subscription analytics platform for measuring, understanding, and growing subscription revenue. The platform provides advanced data editing capabilities and visualization options to uncover new insights. ChartMogul is focused on providing accurate data for making business decisions.
While ChartMogul provides visually-appealing charts and dashboards, it doesn’t offer a lot of customer engagement or dunning capabilities. That means you’ll need another solution for automated dunning emails or other features to take action on your business insights.
Stripe is a billing and payment solution for internet businesses and the go-to for SaaS and subscription companies.
Their analytics platform, which is included for Stripe users at no additional cost, offers reporting about revenue, which includes balances, payouts, subscription volume, and more.
In short, Stripe reports are sufficient for high-level financial reporting, but is lacking when it comes to analytics for subscription metrics and customer behavior.
Since Stripe isn’t built specifically for subscription business models, many companies choose to integrate Stripe Analytics with Baremetrics for more in-depth and relevant insights.
Baremetrics calculates more accurate subscription metrics and offers drag and drop customization so that companies using Stripe as a payment processor can still make data-driven decisions.
| Baremetrics | ChartMogul | Stripe Analytics | ||
| Focus | All-in-one growth toolkit for subscription businesses: metrics, analytics, insights, dunning (for revenue recovery), and advanced financial forecasting | Subscription Analytics | Financial Reporting | |
| Trial Length | 14 days | 14 days | Included in account for Stripe users | |
| Dunning solutions for revenue recovery | Comprehensive automated dunning solution (Recover) | No automated dunning capabilities | Basic automated dunning emails.Unlike Baremetrics’ Recover, Stripe’s tool does not let you customize the content of the emails that are sent to your customers, only your color, icon, and logo.
This is an issue if you care about your messages sounding like your unique brand. |
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| Churn Insights | Cancellation Insights feature shows you the reasons why customer cancel and the revenue lost to each reason | Churn recognition as it occurs or at the end of the month | Basic churn rates, but no details about why customers cancel | |
| Reporting |
Smart Dashboards with powerful drag and drop capabilitiesInspiring and intuitive UX and UI |
Visualization options for charts and dashboards (only higher tier plans) | Limited customization without engineering skills | |
| Integrations & Data Import |
Direct integrations with Stripe, Braintree, Recurly, App Store Connect, Google Play, Shopify Partners, and Chargebee.
Data import from other sources possible via the Baremetrics API or third-party connections. |
Direct integrations with Stripe, Braintree, Recurly, App Store Connect, PayPal, Chargebee, GoCardless, Google Play.
Data import from other sources are possible via their Import API or through their partner SaaSync. |
Limited to Stripe data or metadata via API | |
| Data Segmentation |
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Segment by attributes, tags, and filters | Missing a segmenting feature as well as the ability to drill down by date or time frame. | |
| Forecasting | Advanced forecasting features automate your financial model, scenario planning, and forecasting using your accounting data and SaaS metrics. | Forecasting capabilities are limited to Committed MRR forecasting | No revenue forecasting features | |
| Support | Customer support available through live chat and emailWe guarantee a response within five minutes during operating hours (M-F, 9am-5pm CST)Our team also provides account reviews and onboarding of all tools at no additional charge | Support included for all price tiers | Broad customer service for payment processing, but not specifically for subscription analytics or insights |
All three analytics platforms have different strengths. Stripe focuses on financial reporting, but is limited in other key areas for SaaS and subscription companies. And while ChartMogul has a lot of great features for subscription businesses, it has limited functionality to take action on the insights it provides.
Baremetrics provides an easy-to-use analytics dashboard with dozens of key metrics for SaaS and subscription businesses. We also go beyond analytics by also offering automated tools for dunning and churn insights, as well advanced financial forecasting and scenario planning.
Our unique combination of features help subscription companies track real-time performance and take action on these insights to propel their business forward.