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Seamless integration with Braintree

How to track MRR, churn and LTV from Braintree

Connect Braintree to Baremetrics through a dedicated Baremetrics API user, using its public key, private key and merchant ID. Baremetrics turns your Braintree subscriptions and transactions into MRR, ARR, churn, LTV and dozens of other subscription metrics, across the merchant accounts you include.

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What you get when you connect Braintree

Braintree keeps processing your payments. Baremetrics reads your Braintree subscriptions and transactions and reports on them:

MRR and ARR calculated from your Braintree subscriptions.
Customer and revenue churn, with upgrades, downgrades and reactivations.
LTV and ARPU, with segmentation to compare plans and customer groups.
Several merchant accounts in one dashboard. Baremetrics includes every merchant account the Baremetrics user can access.
One view across billing systems: add Stripe, Recurly or other sources from the same Data Connections page.
Failed-payment follow-up with Recover. Recover sends the customer follow-up for failed Braintree payments: an email sequence (7 emails by default), SMS, in-app banners and paywalls, plus a hosted card-update form that saves the new card back to Braintree. Payment retries stay with Braintree.

Annual Run Rate trend chart in Baremetrics (sample data) — **ARR** in the live demo

Revenue churn rate trend chart in Baremetrics (sample data) — **Revenue churn** in the live demo

Customer lifetime value (LTV) trend chart in Baremetrics (sample data) — **LTV** in the live demo

Screenshots show sample demo data.

Source: Baremetrics Help Center, Braintree; Connecting your payment processors and data sources; Recover setup guide.

How does the Braintree connection work?

Log in to Braintree as an admin.
Create a role named Baremetrics under Settings, Users and Roles, Manage Roles, New. Give it these permissions: Download Transactions with Masked Payment Data, Download Vault Records with Masked Payment Data, Download Subscription Records, Manage Subscriptions, Manage Webhooks, and Manage Customers and Payment Methods.
Create a Baremetrics user under Settings, Users and Roles, New User. Give it API access, the Baremetrics role, and access to the merchant accounts you want in Baremetrics (usually all of them).
Copy the user's API credentials. Log in as the new user, open Account, My User, API Keys, and note the public key, private key and merchant ID. Enter them in Baremetrics.
Add the webhook. In Braintree, open Settings, Webhooks, Create new Webhook, and use the custom URL Baremetrics shows you during setup as the destination.

Source: Baremetrics Help Center, Braintree.

What are the limits of the Braintree integration?

Setup needs a Braintree admin to create the Baremetrics role and user. There is no one-click sign-in.
The role includes manage permissions (subscriptions, webhooks, and customers and payment methods), not just downloads. Check this with whoever owns your Braintree account.
Only merchant accounts the Baremetrics user can access are included. Add any you leave out to the user later.
Metrics are not instant. They update on average every 2 hours, and can take a few hours longer if Braintree's API is slow.
Combined sources blend together. When you add other billing sources, not every graph can be broken out by individual source.

Source: Braintree help article; How often is my data updated?; Connecting your payment processors and data sources.

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Frequently Asked Questions

Connect Braintree to Baremetrics through a dedicated Baremetrics API user. Baremetrics reads your Braintree subscriptions and transactions and reports MRR, ARR, customer and revenue churn, LTV, ARPU, upgrades, downgrades and reactivations in one dashboard, across the merchant accounts you include.

As a Braintree admin, create a role named Baremetrics with the required permissions, then a new user with API access, that role and access to your merchant accounts. Log in as that user, copy the public key, private key and merchant ID into Baremetrics, and add a Braintree webhook pointing to the URL Baremetrics shows during setup.

Six: Download Transactions with Masked Payment Data, Download Vault Records with Masked Payment Data, Download Subscription Records, Manage Subscriptions, Manage Webhooks, and Manage Customers and Payment Methods.

Yes. Give the Baremetrics user access to each merchant account you want included, which for most businesses is all of them. Their data is reported together in your dashboard.

Yes. Recover sends the customer follow-up for failed Braintree payments: an email sequence (7 emails by default), SMS, in-app banners and paywalls, plus a hosted card-update form that saves the new card back to Braintree. Payment retries stay with Braintree.

Yes. After your first source is connected, use Add Connection on the Data Connections page to bring in Stripe, Recurly or other sources. Their data is combined into one set of metrics, although not every graph can be broken out by individual source.

How to track MRR, churn and LTV from Braintree

What you get when you connect Braintree

How does the Braintree connection work?

What are the limits of the Braintree integration?

Make more by knowing what drives growth of your business.

+900 companies using Baremetrics for growth

Make more by knowing what drives growth of your business.

Matt Smith

Make more by making data-driven decisions with confidence.

Learn why your customers cancel

Get help with failing charges

Join the movement of transparency innovators

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