Should you hide your SaaS pricing? (It depends)
1 min 47 sec · Published 20 March 2026
About this video
This short video explains why displaying a "starts from $X" price can boost conversions for self-serve SaaS startups. It contrasts hidden pricing, which may suit sales-led models, with the benefits of a visible minimum price that reduces friction and builds trust for founders browsing without a free trial.
Luke Marshall argues that a visible starting price aids self-serve SaaS conversion, while hidden pricing may only help sales-led approaches.
What this video covers
- Showing a "starts from $X" price is an underrated conversion tool for self-serve SaaS
- Hidden pricing can work for sales-led businesses that want to filter high-quality leads
- A visible minimum price reduces friction and builds trust for founders before they sign up
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