The Journey from SDR to Founder with Chase Taake
Founder Chats Podcast · 30 min 39 sec · Published 26 September 2025
About this video
This interview with Chase Taake, co-founder of KAT Custom Rings, is for aspiring founders and SaaS professionals who want practical insight into turning unconventional experiences into a scalable business. Viewers will learn how a personal North Star, non-scalable experiments, and strategic job moves helped him grow a custom jewellery brand from local fame to worldwide sales.
Chase discusses his path from SDR to founder, the role of a personal North Star, TikTok virality, non-scalable tactics, skill-gap filling, and metric tracking.
What this video covers
- Why a personal North Star clarifies career decisions
- How TikTok virality can be turned into sustainable revenue
- Applying the "do things that don't scale" philosophy
- Identifying skill gaps through strategic job hopping
- Using daily metrics to decide what to fix next
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