This SaaS Pricing Strategy Kills Conversions (and what to do instead)

SaaS Reddit AMAs with Luke Marshall · 11 min 4 sec · Published 18 March 2026

About this video

This 11-minute episode is aimed at B2B SaaS founders and anyone shaping a pricing page. Andrea Del Angel and Luke Marshall explain why common pricing layouts hurt conversions and present founder-tested tactics - such as selective price hiding, "starts from" pricing, default annual plans, fold placement, clear terminology, layout choices, poster test, CTA wording, and buyer-stage considerations - so listeners can build or refine pages that actually convert.

The video analyses frustrating pricing page patterns and outlines practical frameworks and tactics for B2B SaaS founders to improve conversion.

What this video covers

• Hiding pricing can work for sales-led, high-quality inbound models
• Use a "starts from" price to reduce friction for self-serve SaaS
• Default to annual pricing to improve commitment
• Place critical pricing info above the second fold to ensure visibility
• Choose CTA wording - "Start Free Trial" or "Book a Demo" - based on buyer stage

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