What is Cancellation Insights?

Baremetrics Product Library · 2 min 44 sec · Published 20 August 2021

About this video

The video explains Cancellation Insights, a Baremetrics feature that helps subscription businesses understand why customers leave, send targeted win-back messages, and quantify revenue loss by reason. It is aimed at product, revenue, or customer-success teams who need data-driven ways to reduce churn and improve retention.

The video demonstrates how Cancellation Insights reveals churn reasons, enables personalised re-engagement messages, and calculates revenue lost per cancellation cause.

What this video covers

• Identify the reasons customers cancel
• Send personalised messages to attempt win-back
• Calculate lost revenue associated with each cancellation reason

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