Syncing your Stripe revenue data to HubSpot just got easier

Baremetrics calculates accurate SaaS metrics from your Stripe data, then syncs them automatically into Hubspot contacts. Your team sees reliable revenue data right in your CRM, and Baremetrics gets the CRM context to power deeper Stripe revenue analytics and cohort analysis.

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Baremetrics ➔ HubSpot

Revenue data in every HubSpot contact

Baremetrics syncs Stripe MRR, LTV, plan type, and customer status directly to HubSpot as contact properties, updating them in real-time as subscriptions change.

Your entire team can now prioritize high-value accounts, filter contacts by actual revenue, and identify churn risk before it's too late in HubSpot.

HUBSPOT ➔ BAREMETRICS

Customer segmentation with CRM context

Sync up to 10 HubSpot contact properties into Baremetrics as customer attributes - lifecycle stage, lead source, deal owner, or any custom field you track in HubSpot.

See which lead sources and campaigns convert to real revenue. Baremetrics connects your Stripe subscription data with HubSpot CRM context to surface what drives growth.

Action every revenue event

Automate HubSpot workflows using Stripe revenue data

Trigger HubSpot workflows when Stripe MRR crosses a threshold, a payment fails, or a customer schedules a cancellation. Your GTM team can automate win-back campaigns for churned customers, upsell sequences for high-value accounts, and recovery workflows for failed payments.

Baremetrics makes every Stripe revenue event actionable in HubSpot.

Frequently Asked Questions

The Baremetrics HubSpot integration creates a two-way sync between your Stripe data and HubSpot. Once connected, Baremetrics matches your existing HubSpot contacts by email and syncs in both directions automatically every ~2 hours.

On one side, Baremetrics pushes key subscription metrics (like MRR, LTV, plan name, and customer status) into HubSpot as standard contact properties, so your sales, marketing, and CS teams can use real revenue data directly inside HubSpot dashboards, reports, filters, and workflows. On the other side, you can select up to 10 HubSpot contact properties, such as lifecycle stage, deal owner, lead source, or any custom field, to sync back into Baremetrics as customer attributes, prefixed with "HubSpot." This lets you build segments and filter your Baremetrics data by CRM fields you already care about.

This integration is built for SaaS teams that use both Stripe and HubSpot and want their revenue data to actually inform how they sell, retain, and market. If you've ever manually pulled MRR data into a HubSpot report, wondered which marketing channel brings in the stickiest customers, or wanted to know which sales rep's deals have the highest LTV, this integration was built for you.

It's especially valuable for:

Sales teams who want to prioritize outreach based on a prospect’s real MRR or expansion signals, not just their deal stage
Customer success teams who want to catch churn risk early by combining HubSpot health scores with Baremetrics cancellation data
Marketing teams who want to tie campaign source all the way through to retention and revenue

Baremetrics syncs the full customer-level data set into HubSpot as standard contact properties. This includes data such as MRR, LTV, plan name, and customer status, which are all usable in HubSpot reports, dashboards, filters, and automated workflows just like any native HubSpot field.

On the flip side, you choose which HubSpot contact properties come into Baremetrics (up to 10). Any selected property becomes a Baremetrics customer attribute, which you can then use to build segments like "Opportunities with MRR > $500" or "Leads with LTV over $2,000."

No. Baremetrics matches to contacts that already exist in HubSpot using the email address associated with each Stripe customer. When a match is found, it updates that existing record with Baremetrics data. It won't create duplicate contacts or new records.

This means the cleaner your email data is across Stripe and HubSpot, the more complete your sync will be. If a customer's Stripe email doesn't match a contact in HubSpot, they won't sync automatically.

No. Baremetrics only writes to its own dedicated contact properties in HubSpot. In other words, it won't touch or overwrite anything you've already added manually or through other integrations. Your existing HubSpot records stay completely intact.

Baremetrics pulls in your full Stripe history when you first connect, so your historical MRR, churn, and customer data are available from day one, not just from the date you set up the integration. You're not starting from scratch.

Yes. Baremetrics tracks all MRR movements over time (such as new revenue, expansion, contraction, churn, and reactivations) and because your HubSpot attributes are now synced in as customer properties, you can filter all of that by CRM fields like deal owner, acquisition source, industry, or lifecycle stage.

For example, you can see whether customers that came in through paid ads churn faster after month 3, or whether a specific sales rep's deals have stronger net revenue retention. The combination of Stripe revenue data and HubSpot CRM context is where the real insight lives.

The sync runs automatically in both directions every ~2 hours, so your HubSpot contact properties and Baremetrics customer attributes stay current without any manual work on your end.

Yes. Our team offers hands-on onboarding support to help you get connected, map your properties, and make sure everything is syncing correctly. You can book a setup call directly here or reach out to our support team anytime. We're happy to help you get to value quickly.