Breaking into SaaS Sales & Becoming a CEO with Stevee Danielle
Founder Chats Podcast · 26 min 29 sec · Published 19 September 2025
About this video
This interview is for SaaS sales professionals and aspiring leaders who want to learn how empathy and relationship-first selling can drive enterprise success. Stevee Danielle shares how her background in cosmetology shaped her sales approach, how she moved from individual contributor to CEO, and practical tactics for managing up, pairing AEs with SEs, and building an ownership culture.
Stevee Danielle discusses her transition from cosmetology to SaaS sales, leadership strategies, and the role of empathy in selling mission-driven software for addiction recovery.
What this video covers
- The problem-solution framework for presenting issues to leadership
- Pairing account executives with sales engineers to win enterprise deals
- Moving from individual contributor to empowering teams and creating an ownership culture
- Selling mission-driven SaaS to buyers outside traditional channels like LinkedIn
- Using empathy to connect with community heroes and transform CRM into life-changing software
Chapters
- 00:00 — Introduction and Background
- 01:18 — Transitioning to SaaS Sales
- 02:27 — Building Relationships in Sales
- 03:30 — Selling a Technical Product
- 06:45 — Leadership and Team Dynamics
- 12:06 — From Individual Contributor to CEO
- 15:02 — Empathy in Leadership
- 18:05 — The Unique Value of BeePurple
- 20:55 — Connecting with Recovery Centers
Related reading
More from Baremetrics
Browse every Baremetrics video in the video library, or subscribe on YouTube.
