This week we sit down with Stevee Danielle, CEO of FiveCRM and BeePurple. You'll hear about her unconventional journey from wedding hair and makeup artist to leading two SaaS companies, why the "problem-solution framework" changed how she manages teams, how BeePurple transforms traditional CRM into life-changing recovery software, and the emotional side of B2B sales when your buyers are heroes in their communities.
About Stevee Danielle:
Stevee Danielle is the CEO of FiveCRM and BeePurple, leading transformation in addiction recovery technology after a remarkable journey from cosmetology through enterprise SaaS sales. Having experienced every level from individual contributor to C-suite across multiple industries, Stevee brings unique empathy and adaptability to her leadership role, where she's leading a mission-driven SaaS that helps recovery centers prove their impact through data.
About BeePurple:
BeePurple is a specialized CRM platform designed for addiction recovery centers, transforming how peer support specialists stay connected with people in recovery. Built on the principle that "connection beats addiction," the platform helps recovery centers track outcomes, manage relationships, and aggregate data to prove their community impact. Unlike traditional B2B SaaS, BeePurple serves clients who often still use pen and paper in their roles day-to-day, creating a unique approach to selling and supporting mission-driven technology.
Show Notes:
00:00 Introduction and Background: From cosmetology to SaaS leadership
01:18 Transitioning to SaaS Sales: "The only thing I knew about software was I couldn't hold it"
02:27 Building Relationships in Sales: How years as a cosmetologist prepared her for enterprise
03:30 Selling a Technical Product: The discovery that led to pairing AEs with SEs
06:45 Leadership and Team Dynamics: Learning to be receptive from early mentors
12:06 From Individual Contributor to CEO: Taking empathy from every level of the journey
15:02 Empathy in Leadership: "I wouldn't ask my team to do anything I haven't done"
18:05 The Unique Value of BeePurple: Shifting from traditional B2B to mission-driven sales
20:55 Connecting with Recovery Centers: Selling to heroes who aren't on LinkedIn
