How Huntr Doubled Revenue 4 Years Straight While Pivoting Twice

The first email I open every morning is from Baremetrics. It shows me how many people churned yesterday, how many upgraded, how many people subscribed. Our Baremetrics dashboard is screen shared on all of our weekly calls. It's just really intertwined in our business.

— Sam Wright, Head of Operations and Partnerships at Huntr.co

A snapshot of Huntr's success with Baremetrics:

• Doubled subscription revenue every year consecutively for 4 years
• Nailed multiple pivots from B2C to B2B and back without missing a beat
• Ditched spreadsheet hell and saved 10+ hours every month
• Made data-driven decisions in real-time instead of by guesswork

Meet Huntr: The Job Search Tool That Keeps Evolving

Huntr started simple—think of it as a much better alternative to tracking your job applications in a messy spreadsheet. But founder Rennie Haylock had bigger ambitions.

"Our vision is to empower job seekers with tools to help them during some of the most stressful times in their lives," explains Sam Wright, Head of Operations and Partnerships. "Employers have all this fancy AI screening software and applicant tracking systems. We figured if employers have tools working for them, job seekers should too."

This philosophy has continued to guide Huntr’s product offering throughout their entire growth journey. A case in point: their recently launched AI Resume Review tool that supports jobseekers in creating custom job-tailored resumes in under 5 minutes.

So what started as a solo founder bootstrapping a simple tracking tool has grown into a 7-person team building AI-powered job search assistance. But here's the thing—their path wasn't a straight line. And that's exactly where their story gets interesting.

The Huntr.co Team

The Problem: Spreadsheet Hell Meets Business Model Chaos

Picture this: You're running a growing startup, and every month you and your founder sit down for the dreaded "spreadsheet meeting." You manually update who churned, who upgraded, what revenue looks like. It's tedious, it's error-prone, and it eats up hours you don't have.

Now imagine doing that while your business model is shifting under your feet.

Huntr's journey looked like this:

• Started B2C: Individual job seekers using the platform
• Pivoted to B2B: Career services at bootcamps and universities wanted in
• Back to B2C: When ChatGPT dropped, they saw huge opportunity with individual users again

"We were tracking everything on a spreadsheet," Sam recalls. "Rennie [Huntr’s founder] and I would get on one call every month, update the spreadsheet, check and make sure things were working. It was just a mess. A total mess."

But the real nightmare? Each pivot meant new subscription types, different pricing models, and completely different customer segments. Their spreadsheet tracking couldn't keep up.

"Tracking churn was really frustrating, doing it in such a manual way with spreadsheet formulas," Sam explains. "Then trying to predict revenue off of that? Nearly impossible, especially when we started having multiple revenue streams."

The team needed answers to critical questions:

• Which business model was actually working?
• Should they focus on B2B or B2C?
• How do you make fast decisions during a market shift like the AI boom?

Monthly spreadsheet reviews simply weren't going to cut it.

The Solution: Baremetrics Becomes Their Strategic GPS

When Huntr found Baremetrics, they weren't just looking for better analytics—they needed a way to navigate business model uncertainty with confidence.

The integration with Stripe was seamless, instantly giving them a clear view of what was happening across all their subscription types and customer segments.

"The first email I open every morning is from Baremetrics," Sam says. "How many people churned yesterday, how many upgraded, how many subscribed. It's become completely intertwined with how we operate."

But here's where it gets really interesting. Baremetrics didn't just replace their spreadsheets—it revealed insights that changed their entire strategy.

When they started seeing B2C growth pick up (thanks to AI tools), Baremetrics showed them something unexpected. Their B2C success wasn't hurting their B2B business—it was actually helping it.

"We were able to see that as the B2C side increases, it helps our B2B business as well," Sam explains. "That rising tide effect—just being able to visualize and see those graphs was super helpful."

Suddenly, they didn't have to choose between B2B and B2C. They could do both.

Other features that made the difference:

• Real-time Slack notifications: The team could celebrate wins and catch problems immediately instead of waiting for monthly reviews.
• Effortless forecasting: "Being able to quickly see forecasts—like if we grow at this percent over the next 12 months, what's our ARR looking like? These things that used to take so much time in a spreadsheet are just easy now."
• Beautiful, intuitive design: "We pride ourselves on building beautiful, functional software. Baremetrics' design philosophy matched ours perfectly."

The Results: Growth That Doesn't Quit

Since implementing Baremetrics 7 years ago, Huntr has pulled off something most startups can only dream of:

• Doubled revenue every single year for 4 years. That's not just growth—that's sustained, compound expansion through multiple business model shifts that typically derail companies.
• Turned pivots into competitive advantages. Instead of disrupting their momentum, each business model shift actually accelerated their growth because they could see what was working in real-time.
• Discovered the hybrid sweet spot. Rather than agonizing over B2B vs. B2C, Baremetrics data showed them both could thrive together. The rising tide really did lift all boats.
• Saved 10+ hours every month. "We pretty much completely switched away from spreadsheets," Sam says. "Personally big fan because I didn't love updating those spreadsheets all the time."
• Built a celebration culture. "Being able to celebrate successes is really important for a small company. When we can see 'this is the best day we've ever had in MRR' and send a message in Slack in real-time—that's super special."
• Made confident strategic bets. When the AI boom hit, they could quickly shift resources back to B2C because Baremetrics showed them exactly where the opportunity was.

The bottom line? Baremetrics wasn't just a dashboard—it was a co-pilot during the trickiest parts of their journey.

The Pivot Playbook: What Other Startups Can Learn

Huntr's journey offers a blueprint for navigating business model shifts:

Get one source of truth early. Don't try to track different business models in separate systems. Having everything in Baremetrics revealed connections they never would have seen otherwise.

Make pivot decisions with data, not gut feelings. Real-time insights meant they could validate strategic bets within weeks, not months.

Embrace the rising tide. Sometimes different customer segments actually reinforce each other. But you'll only discover this if you can see the whole picture.

Keep the team aligned during uncertainty. "Baremetrics is screen shared on all our weekly calls," Sam notes. Having trusted, consistent data kept everyone rowing in the same direction.

Celebrate wins along the way. Pivots are stressful. Real-time visibility into successes helps maintain momentum when everything else feels uncertain.

The Bottom Line: ROI That Compounds

For a bootstrapped team like Huntr, every tool has to earn its keep. Baremetrics didn't just pay for itself—it became the foundation for strategic success.

"Yes, we could find this data another way, but that's going to take a couple hours each week," Sam explains. "When you calculate the opportunity cost, Baremetrics makes complete sense. If you're a small team trying to operate as efficiently as possible, it's a no-brainer."

The numbers don't lie:

• 7 years of partnership through multiple strategic shifts
• 4 consecutive years of doubled revenue
• Helped navigate 2 successful pivots from B2C to B2B and back
• Immediate ROI through eliminated busywork [10+ hours a month] and faster decisions

"Baremetrics has just made it so much easier to surface important data and extract signal from noise," Sam concludes. "We doubled our subscription revenue every year for the past 4 years, and Baremetrics has been right there with us the whole time."

As the job search landscape keeps evolving with AI and new technology, Huntr has something most companies don't: the confidence that comes from really understanding your business.