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See Inside Our Financials: The Baremetrics Demo

by Josh Pigford. Last updated on December 07, 2023

In what could prove to be the dumbest thing I’ve done, or one of the most useful…I’ve made the demo of Baremetrics our own business data. In other words, I’ve made the Dashboard that we use for Baremetrics public. Real numbers. Real data. Live. For all the world to see.

Seriously. It’s all there. MRR, LTV, Churn and dozens of other metrics. It’s even broken down by plan.

On Being Helpful

What initially spurred this on was at first a practical thing. I needed a live demo page of Baremetrics in action. We don’t have a free demo (for reasons I’ll write about soon), and so people constantly ask to kick the tires to see what Baremetrics actually does. This solved that with the flip of the proverbial switch.

But past that, there’s something deeper I wanted to do.

I feel like I’m in a startup/small business bubble where everyone says they’re doing great and their business is growing and “getting traction,” but in reality, I don’t think any of us knows what that means.

I don’t know if the $1,000 I made in the first month is something to be excited about or if it’s proof my business will never succeed. I don’t know if having an ARPU of $50 is great for a B2B, or if I’m so off the ball that it’s the primary thing I need to work on.

There are all these metrics that I know I need to track, but nothing to look at and say “Ah, that’s normal” or “My gosh this is awful.”

So I wanted to change that.

How Open is Too Open?

In the past year, more and more startups are starting to open up about how their business is doing. The highest profile one is probably Buffer. They’re extremely open, all the way down to posting the salaries of everyone that works there.

From a business-owner perspective, it’s really quite amazing to get that much insight, and so I wanted to extend that type of insight to other business owners who are at the same early-stages that I’m at.

But that brings up the question, is it possible to be too open? What about competition? What will customers think? Will they think my revenue is too low right now so I’m not a legitimate enough business? Will they think my ARPU is too high and that I’m gouging them on prices? Without having their own data in there, will potential customers gloss over the features and think it’s not worth their time?

I don’t know. I literally have no answer for any of those, or the hundreds of other questions I have about this little experiment.

But I do know it’s worth a try. I’ve already had quite a few people email and say how helpful it’s been for them to have some sort of reference point and insight in to how another business is doing.

And that’s all I really want.

Could someone take a look at all this data and copy me? Sure. But people who are that shallow and uncreative don’t last. Plus, they’re always a step behind because they’re incapable of producing anything original.

The Risks

So what do I really have to lose? I haven’t come up with anything substantial at this point. There’s the risk that my ego takes a hit if Baremetrics stops going so well and that instantly goes on display.

But why should I care? If every entrepreneur keeps acting like their business is going great right until they’re out of business, then what do any of us gain?

I’d much rather be open and helpful to others than closed and useless.

In Closing

I’d love for you to give it a try:

It’s literally got all of our revenue-based financials. MRR, LTV, Churn, ARR, ARPU and lots of other acronyms that you may or may not love to see.

Share it with other entrepreneurs. Not because I want yours or their business, but because I want to be helpful to the community.

If you’d like to talk ‘shop about any of our metrics or just running a business in general, please reach out. I’m happy to talk anywhere at any time.

Josh Pigford

Josh is most famous as the founder of Baremetrics. However, long before Baremetrics and until today, Josh has been a maker, builder, and entrepreneur. His career set off in 2003 building a pair of link directories, ReallyDumbStuff and ReallyFunArcade. Before he sold those for profits, he had already started his next set of projects. As a design major, he began consulting on web design projects. That company eventually morphed into Sabotage Media, which has been the shell company for many of his projects since. Some of his biggest projects before Baremetrics were TrackThePack, Deck Foundry, PopSurvey, and Temper. The pain points he experienced as PopSurvey and Temper took off were the reason he created Baremetrics. Currently, he's dedicated to Maybe, the OS for your personal finances.