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If there’s one thing I’ve found to be true over the past year and half of building this company, it’s that I’m completely winging it. Sure, I’ve read articles and books on how to build a company, but I’ve never actually done this before and I learn best by doing. So, every time I come across something that works for us, it’s a huge win for me. Doing 1-on-1’s has been one of those huge wins.
A few months after I started building our team, I really wanted a regular way to make sure everyone was happy. I pick up on little grumbles and or frustrations in our Slack chat, and would make a mental note or would just talk to that person right away. But I wanted a consistent and predictable opportunity for our team to talk about things.
Enter the 1-on-1.
What is a 1-on-1 and why do them?
Prior to building up the team around Baremetrics, I’d honestly never even heard of a “1-on-1”. I’ve been blissfully self-employed for nearly a decade and never really had a “real” job with a manager, so the concept has just never been a part of my career.
Essentially, a 1-on-1 is a regularly scheduled time for you, as the founder/CEO/manager/person-in-charge, to meet with the individuals on your team to learn more about what’s going well for them, what’s not, what their long term goals are, how you can help them and how you, as their manager, can improve.
After you’ve done a few 1-on-1’s with the same person, you’ll start picking up common themes that are important to them, small frustrations they may be having and ways they want to grow. Plus, it gives you an opportunity to learn more about them as humans and not just employees.
So, how do you do a 1-on-1?
How to do a 1-on-1 with your team
Actually pulling off the 1-on-1 is easy. I mentioned earlier about a 1-on-1 being “regularly scheduled” and that’s very intentional.
How often do you do a 1-on-1?
I do them every 2 weeks. I know some companies that do them every week and others that only do them once a month.
Your team size will likely dictate the frequency, but I find every 2 weeks is the perfect amount of time to keep issues from falling through the cracks while not constantly being in “meeting mode”.
Schedule them, and show up on time
You shouldn’t just drop in or send a message saying, “Hey let’s do our 1-on-1 now!” You need to schedule it and then stick to that scheduled time. Don’t be late. Don’t push it off until later in the day. It’s one of the most important times you’ll have with your team and you need to be clear that it’s important to you.
I automatically send a team-wide message in Slack every 2 weeks with a link to schedule a time that works for them.

Most 1-on-1’s typically last about 30-45 minutes for us.
What to ask and talk about
Okay, so you’ve scheduled your 1-on-1…now what? What do you talk about? I typically ask about 5-8 questions each time when meet. Or rather, I let those drive the conversation.
I try to ask question from a few different topics.
Goals — I want to know what their short term and long term goals are, both professionally and personally. And then I want make sure I help them make those goals a reality.
Business — Even if everyone on your team hasn’t built a business before, they’ve likely got some solid perspective that you don’t, just because they’re not you and don’t think the same as you. Hearing how they think the business could be improved or ways it could grow are always good things to get feedback on.
Happiness — At the end of the day, if your team isn’t happy, what’s the point? If they’re really happy, is it because of recent progress on the product? If they’re unhappy, is it because you’re overworking them? Find out what’s making them happy (or unhappy) and you’ll get a lot of perspective on what makes them tick and how you can help.
Team — Making sure your team is moving along as one cohesive unit is crucial and 1-on-1’s are a great time to find out if there are any issues you can help resolve before they become a real problem.
Management — This one topic is about you. I specifically ask about ways that I can improve as well as things I can do to help them work better.
Performance — Talk about a job well done, or an area that needs improvement.
Each week I try to ask a different set of questions. Here’s a sampling of some I’ve been asking over the past few months.
- Is anything in the pipeline unclear or confusing?
- What could I do to make your work easier?
- How’s your workload?
- What are 3 things you would like to see when you show up to work every day?
- Do you feel challenged at work? Are you learning new things?
- What is something I could do better?
- How could we make our weekly stand-ups more effective?
- What do you want to be doing in 5 years?
- How do you feel your work/life balance is right now?
- Do you feel like you’re on the same page with the team as a whole?
- How well-received do you feel your opinions are when you offer them up?
- What are the top 3 things that you feel waste your time during the day?
- Are there any projects you’d really like to work on if you had the chance?
- Is everyone pulling their weight on the team?
- Are there any big opportunities you think we’re leaving on the table?
More than anything you just want to have a conversation. Try to keep it as laid back as possible and open yourself up as well. This isn’t you grilling them on their performance, it’s you genuinely wanting to understand what they need and how you can support them better.
Follow up on what you’ve talked about
If you ask all of these questions and then never do anything, you’ve missed the point. You need to follow up and take action.
I keep track of all of the questions and answers in Evernote and each week I review what my team has answered and make sure to fix anything that they’re having issues with, or follow up if there were specific things they were having trouble with.
Additional reading & resources
The main thing here is to not overthink it. Just start. You’ll figure out after doing a few 1-on-1’s what works for your team and what doesn’t, but the only way to do that is to actually do them.
That being said, here are a number of resources that can help a lot as you get up and running.
- 101 Questions to Ask in One on Ones
- Quora: What are some good tips for 1:1’s with your employees?
- Better One On Ones Newsletter
What about you? Do you do 1-on-1’s? What has worked well for you and your team? Share your tips in the comments!
Frequently Asked Questions
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What is a 1-on-1 meeting and why should startup founders do them?
A 1-on-1 is a regularly scheduled, private conversation between a manager and a team member to surface goals, frustrations, and ways to improve working together.
For startup founders who are building their team for the first time, 1-on-1s create a consistent, predictable space for honest feedback that would otherwise get buried in Slack threads or missed entirely. They help you spot small issues before they become real problems, understand what motivates each person on your team, and build the kind of trust that keeps good people around. Most founders find that running them every two weeks hits the right balance between staying connected and avoiding meeting overload. -
How often should startup founders run 1-on-1 meetings with their team?
Every two weeks is the most practical cadence for most early-stage startup teams, keeping communication consistent without turning the calendar into back-to-back check-ins.
Weekly 1-on-1s work well for very small teams or during high-stress periods, while monthly ones risk letting issues fall through the cracks. The right frequency depends on team size and how much change is happening in the business. The key rule is to schedule them in advance and show up on time, every time. Treating the meeting as optional or easy to reschedule signals to your team that their concerns are not a priority. -
What questions should you ask in a startup team 1-on-1?
The best 1-on-1 questions cover six areas: goals, business feedback, happiness, team dynamics, your own performance as a manager, and individual performance.
Rotate your questions each session to keep the conversation fresh. Some high-value questions to work through include:- What could I do to make your work easier?
- How is your workload right now?
- Are there big opportunities you think we are leaving on the table?
- What do you want to be doing in five years?
- Is anything in the pipeline unclear or confusing?
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How do you follow up effectively after a 1-on-1 meeting?
Write down what was discussed in each 1-on-1 and review your notes before the next session so you can act on what you heard and close the loop with your team member.
If someone flags a workflow problem or a goal they want to work toward, your job is to do something about it or explain why you cannot. Ignoring follow-up items is worse than never asking the questions in the first place because it erodes trust fast. A simple notes tool works fine for this. The habit of reviewing past answers before each new session turns individual conversations into a running picture of how each person is growing and what the team needs from you as a founder or manager. -
How can a SaaS founder track team health alongside business metrics like MRR and churn?
Running regular 1-on-1s gives founders a qualitative signal on team health that pairs directly with the quantitative signals you track in your subscription analytics dashboard.
When your MRR growth is flat or churn is climbing, the cause is often visible in team-level problems first: unclear priorities, low morale, or a product roadmap nobody believes in. Connecting what you hear in 1-on-1s to what you see in your revenue data helps you diagnose problems faster. Baremetrics gives SaaS founders real-time visibility into MRR, churn rate, and LTV so you can spot a business-level pattern and then use your 1-on-1 conversations to understand the human reasons behind it. -
What is the difference between a 1-on-1 meeting and a performance review for startup teams?
A 1-on-1 is an ongoing, two-way conversation focused on support and growth, while a performance review is a formal, periodic evaluation of output against set expectations.
Performance reviews look backward. 1-on-1s look forward and sideways: what does this person need right now, what is getting in their way, and how can you improve as their manager? For early-stage SaaS teams where roles shift quickly and feedback needs to move fast, waiting for a quarterly review cycle is too slow. Regular 1-on-1s surface the same information in real time, which means you can adjust course before a small frustration turns into a resignation or a missed product deadline. -
How do you measure whether 1-on-1 meetings are actually working at your startup?
The clearest sign that 1-on-1s are working is that your team starts raising problems earlier, your retention improves, and you stop being surprised by resignations or team conflicts.
Qualitatively, you will notice recurring themes across sessions that point to systemic fixes worth making. Quantitatively, improvements in team stability tend to show up in your business metrics over time: lower churn, higher expansion revenue, and more consistent product output. For SaaS founders tracking growth between $10K and $10M MRR, keeping your team stable and motivated is one of the highest-leverage things you can do. Baremetrics helps you connect the dots by showing how operational changes you make in response to team feedback eventually show up in your MRR and retention numbers.