Since launching 10 months ago, Baremetrics has largely taken a high-level approach to your metrics, showing you a 40,000-foot view of how your business is doing financially. Today, we’re bringing that view much closer and making it much more personal with a brand new Customer Profile feature.

Your customers are no longer just a number.

Each customer gets their own individual profile showing you that customer’s individual LTV and MRR along with social and location information. In addition, you can view the entire transaction history of that customer from signup to charges to failed charges and cancellation.

Along with the data we generate automatically, you can also add notes to your customers (which are searchable) which helps turn Baremetrics in to an easy-to-use CRM.

The Customer Directory lets you view and sort your customers by LTV, Plan, Sign Up and Name, plus you can search by just about any point of information.

You’ll see throughout your Baremetrics dashboard that anywhere a customer name appears, it is linked directly to their customer profile so you can quickly view more about them, giving you much more context to the data you’re seeing.

We’ve been testing this feature for a while now and it’s become an extremely valuable tool for learning more about our customers.

A few things we’ve been using it for lately…

  • Viewing high-value customers so we can follow up and make sure they’re happy
  • Seeing where our customers are located for potential Baremetrics meet-ups
  • Adding notes to certain users to group them (a “tagging” mechanism of sorts)
  • Digging deeper in to upgrade/downgrade patterns

We’ve got some pretty neat things in store for this feature and hope you find it useful! It’s available today on the Startup and higher plans.

Enjoy!