The Buffer Deal: A Week Later

Josh Pigford on May 05, 2014

So it’s now been a week since we launched the Buffer/Baremetrics partnership where Buffer opened up their Baremetrics account for all the world to see.

What has that meant for the “little guy” in this deal (i.e. me)?

I thought it might be interesting to dissect what came of the past week for Baremetrics.


Baremetrics had quite an uptick in traffic, as you can imagine. But where did all of that traffic come from?

We’ve had nearly 30,000 people visit in the past week, 18,000 of which visited in the first 24 hours.

Site Referrers

Here are the sites that drove traffic directly correlated to the Buffer announcement.

  1. Hacker News — Say what you will about the quality of the traffic…but this stayed frontpage for nearly 24 hours and drove almost half of the traffic we received in the first 24 hours.
  2. Buffer Blog — This was Buffer’s announcement post.
  3. T3N — In German. The publication interviewed Leo from Buffer and there was a huge section of the article about their transparency with a section with a link to their dashboard.

After those two, it quickly gets fragmented into lots of other random sites that didn’t play much of a role in overall traffic.

Social Referrers

The breakout of social referrers is probably the most interesting part to me. Specifically, seeing what tweets drove the most traffic.

Here are the top 3 tweets as far as where traffic came from…

There were hundreds (thousands?) of additional tweets that cumulatively drove some 13,000 people to Baremetrics over the past week.

Revenue & Customers

Let’s be honest, traffic is nice and all, but what about the money? How did the deal affect the bottom line? I’m glad you asked.

In the past 7 days, we added about $2000 in new monthly recurring revenue and about 35 new customers.

That’s brought our ARPU down slightly as a good many of those new customers signed up on the $29/mo plan, but if we do our job right and provide enough actionable data, those customers’ businesses will grow and they’ll upgrade eventually.

Obviously the initial influx of new MRR and new customers is great, but this was a long-term play for me as it got Baremetrics in front of a huge number of new potential customers and will continue to do that on a month-to-month basis as Buffer regularly posts about their public revenue dashboard.

Overall, a really great experience thus far. Got any specific questions about the Buffer deal?

Josh Pigford

Josh is most famous as the founder of Baremetrics. However, long before Baremetrics and until today, Josh has been a maker, builder, and entrepreneur. His career set off in 2003 building a pair of link directories, ReallyDumbStuff and ReallyFunArcade. Before he sold those for profits, he had already started his next set of projects. As a design major, he began consulting on web design projects. That company eventually morphed into Sabotage Media, which has been the shell company for many of his projects since. Some of his biggest projects before Baremetrics were TrackThePack, Deck Foundry, PopSurvey, and Temper. The pain points he experienced as PopSurvey and Temper took off were the reason he created Baremetrics. Currently, he's dedicated to Maybe, the OS for your personal finances.