How are you doing compared to other SaaS companies? Are your metrics where they should be? Are you on the right track?
We built the Baremetrics Benchmarks feature to answer these questions.
We collected data from 800+ small and medium sized subscription companies using Baremetrics, anonymized it, and aggregated it to provide benchmark data for key metrics and subscription pricing.
This article will explain how to use Benchmarks to understand how your startup stacks up to similar companies, and where you can improve.
Growing SaaS and subscription businesses rely on Baremetrics for better benchmarking and subscription analytics. Start your free trial today.
Where does the benchmark data come from?
All of our benchmark data comes from Baremetrics, of course! Baremetrics is used by hundreds of subscription companies to monitor the health of their business and improve key metrics.
To create our Benchmarks, we completely anonymize and aggregate all our customer data into one large data set. This allows you to see how your company stacks up against other companies with similar Average Revenue Per User (ARPU) values.
We segment based on ARPU because it indicates how much a business charges per customer.
What metrics can you compare in Benchmarks?
Benchmarks includes benchmark data for:
- Lifetime Value
- User Churn
- Revenue Churn
- Active Customers
- Quick Ratio
- Failed Charges Amount
- Failed Charges Percentage
It also includes a separate section dedicated to Pricing Insights, which analyzes your customer base and different subscription plans in order to give you insights on your pricing.
How to interpret benchmark information
Like the entire Baremetrics toolkit, Benchmarks was designed to make understanding your data information as simple and intuitive as possible. Let’s quickly walk through what you need to know.
To start, let’s look at the Monthly Recurring Revenue (MRR) benchmark. You’ll see MRR values for the lower, median, and upper quartiles, as well as how your company stacks up.
The value of Benchmarks is to not only compare your company’s metrics with others, but how you can improve, as well. To help you get started, each benchmark will provide tips for improvement.
For example, if you can see that your churn is high compared to others, start with reducing churn. Growing MRR is near impossible if any new revenue you add is lost to churn.
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Understanding Pricing Insights
There are two main components of Pricing Insights: Statistics and Breakdown. If you’re wondering if your subscription pricing is right, or thinking about changing your pricing, this is a great place to start.
Under Statistics, you’ll see four figures. These figures pertain to the Baremetrics data set, as in, 30% of Baremetrics customers with $100 ARPU offer a free plan.
The Breakdown section shows the volume of different subscription plans within the Baremetrics customers with $100 ARPU. You can view both monthly and annual plans.
From a quick glance, we can see a few things:
- Free and very cheap plans have the highest number of monthly customers
- $99 plans are significantly more popular than $100 plans or other nearby values such as $90 or even $80.
- Baremetrics customers are selling plans at all different prices, and for different reasons. What works for the majority might not work for you!
Knowing how you stack up to other companies helps you set goals and know where you need to improve in order to reach them. When you use Baremetrics, the Benchmarks features makes it easy to track business metrics and analyze benchmark data.
Start your free trial of Baremetrics today.