Metrics 101

Understanding recurring revenue and what it means for your SaaS company

We’re here to tell you that all revenue is good revenue…but there is in fact some revenue that’s far better than others – that’s where r...

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Metrics 101

SaaS Quick Ratio

The Quick Ratio of a SaaS company is the measurement of its growth efficiency. How reliable can a company grow revenue given its current churn rate? T...

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Metrics 101

How to find diamonds in the rough with your MRR

Monthly Recurring Revenue (MRR) is the most commonly tracked metric among subscription companies. And while on the surface it’s a very straightforwa...

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Metrics 101

6 mistakes companies make when calculating MRR

Monthly Recurring Revenue, while theoretically a simple metric to calculate, does have some intricacies and edge cases that can trip entrepreneurs up ...

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Metrics 101

The Secrets of LTV

Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and then onc...

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Metrics 101

Looking at Metrics in a Healthy Way

Metrics, in and of themselves, aren’t terribly interesting. You’d rather be building your product or serving your customers than staring at spread...

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Metrics 101

Setting Goals

Goals! Knowing what your MRR is, but setting realistic goals and taking steps to meet them is another. We’re going to show you how to do just th...

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Metrics 101

The Holy SaaS Grail: Monthly Recurring Revenue

Recurring revenue is the lifeblood of any SaaS. It’s what makes building a SaaS so appealing. You don’t have to worry about one-off sales that may...

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Metrics 101

Slaying the Churn Beast

Churn. The archenemy of any SaaS company. No metric causes more sleepless nights and receding hairlines. It’s the slow leak that regardless of how h...

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