Marketing dashboards are detailed marketing reports with information related to key performance indicators (KPIs) of a company in the form of easy-to-interpret data visualizations.
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The use of visual tools allows non-technical staff and consumers to interpret data and take decisions accordingly in all business sectors (e.g., eCommerce).
The information displayed on a marketing performance dashboard consists of key marketing metrics on a daily, weekly, or monthly basis.
These help the marketing departments to improve their strategies with informed decision-making.
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Check out what the Baremetrics dashboards look like here!
What makes marketing dashboards valuable?
You can measure marketing efforts, ROI, and campaign effectiveness through a digital campaigns' standard marketing data, but its interpretation is not easy.
Marketing teams tend to use several costly marketing analytics tools to understand the factors affecting a campaign.
Oftentimes this does not guarantee a complete insight into a marketing campaigns' performance (e.g., Email marketing, SEO, social media campaigns: LinkedIn) and leads to a waste of money and efforts.
Hence, marketing analytics dashboards are a more comprehensive way of tackling data coming from multiple data sources (e.g., Excel spreadsheets, databases, etc.) to drive performance.
The ability to analyze KPIs from various marketing campaigns easily and accurately is essential.
This is to ensure that marketers can convey to customers the importance of their initiatives at all times and have performance benchmarks.
Baremetrics allows you to study the 11 SaaS metrics to measure and improve your growth across your marketing channels.
Must-Have Features in a Digital Marketing Dashboard
It is not uncommon for confusion to pave its way towards you while choosing the perfect marketing dashboard for your company.
With Baremetrics, you can segment your metrics and find simpler solutions to big problems.
Here are the attributes associated with the best marketing dashboards:
An easy-to-use marketing dashboard should represent the company's goals and objectives clearly.
Several platforms restrict data to administrators with the help of role-based controls, whereas other users can customize their dashboards through drag and drop controls on the user interface.
With the advent of globalization, marketers are not limiting their role in an office space.
This increases the demand for an easily accessible marketing dashboard through which users can gain real-time insights even if they're away from work.
To support this, marketing dashboards should be mobile optimized through a native app or the mobile web.
The high scalability of marketing dashboards ensures that they will evolve with time as data projects grow.
It also ensures that a vast range of data points can comfortably be accommodated on the dashboard.
The Best Business Metrics Dashboard
The primary role of Baremetrics is to monitor consumer transactions. You can build dashboards and receive payments, revenue information, upgrades as well as downgrades reports.
The forecast feature helps you to track all expected operations, such as monthly recurring profits and customer value. The tool is primarily helpful for subscription firms.
This dashboard allows you to increase the conversion rate by tracking what the visitors are doing while in trial mode. You can easily filter customer activities to keep an eye on specific results.
The best part about using the Baremetrics dashboard is its ability to create and share multiple dashboards with the team in real-time.
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Benefits of Using the Baremetrics Smart Dashboard
Baremetrics' Smart Dashboard allows you to gain insight into a large number of data and comprehend what's happening with the marketing strategies employed by you.
You can analyze and understand complex data comparisons, view trends, create goals, and add comments for your teammates to view across all your marketing activities.
Have a look at the benefits of using a marketing dashboard to scale the growth of your business:
- It allows informed decision making on a daily basis.
- It brings consumer behaviour to light.
- It enables you to recognize flaws in marketing strategies.
- It helps in aligning marketing and sales efforts.
- It allows seamless coordination within different departments.
- It offers visibility to what marketing practices generate sales.
Today, if you'll ask any of your clients or company executives to analyze data through a spreadsheet, they'll grab a cup of hot coffee and get to work.
Why let them suffer from this workload when marketing dashboards can do it more effectively?
The ability of a company to analyze marketing KPIs and key metrics will play a significant role in determining the success of your marketing campaigns in the future.
If you're interested in business metrics, grab your free trial of Baremetrics and check out our business metrics dashboards.