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Baremetrics Stripe

Baremetrics + Stripe

Overview

Stripe processes your payments. Baremetrics connects to it in one click, imports your full Stripe history and syncs in real time, then brings it together with the other tools you already use, like QuickBooks, HubSpot and Slack. From one set of numbers, you can track growth, win back failed payments, see why customers cancel and plan what's next.

What Baremetrics does with your Stripe data

  • Unifies your billing. Combine several Stripe accounts, and add Braintree, Chargebee, Recurly, App Store or Google Play revenue, to get one set of metrics instead of a tab per tool.
  • Tracks growth accurately. MRR and ARR have coupons and discounts removed, churn counts the day a customer cancels, and LTV, ARPU, upgrades, downgrades and reactivations come from every subscription's history, alongside net revenue, fees and refunds.
  • Recovers failed payments. Recover follows up on failed Stripe charges with automated email, SMS and in-app reminders and paywalls, and helps customers update their card.
  • Shows why customers cancel. Cancellation Insights collects cancellation reasons, shows how much revenue each one costs you, and helps you save customers with retention offers.
  • Segments by your Stripe metadata. Metadata syncs automatically and appears as customer filters (how metadata works).
  • Plans cash flow. Add QuickBooks Online or Xero, and Forecast+ projects revenue and expenses from the same numbers.
  • Puts revenue where your team works. Sync revenue data to HubSpot contacts, send alerts to Slack, or ask AI assistants about your metrics through the Baremetrics MCP.

See it with sample data: revenue churn, LTV and net revenue in the live demo.

How does the Stripe connection work?

  1. Click Connect with Stripe in Baremetrics. You need admin access to the Stripe account.
  2. Authorize Baremetrics in Stripe. Data comes through Stripe's API, so there is nothing to install or export.
  3. Let the history import. Most accounts import in 5–15 minutes; accounts with a lot of history take longer. Some metrics briefly show 0 while the calculations finish.
  4. Stay in sync. After the import, Baremetrics updates in real time whenever there is activity on your Stripe account.
  5. Adjust optional data settings to match how you bill: Historical Plan Price, Cancel at Period End, Ignore Voided Invoices, Ignore Uncollectable Invoices, Send Invoice as Active (for net 60/90 terms), Destination Charges, Ignore Proration and Multiple Payment Attempts.

To disconnect, open Data Connections, find Stripe and click Disconnect. New data stops syncing and the residual data is removed within a few hours.

What are the limits of the Stripe integration?

  • Your numbers won't match Stripe's dashboard exactly, by design. Customers count as active only with a paid invoice, coupons and discounts are removed from MRR, cancellations count the moment they happen, and customers unpaid for 30 days or more are removed. You can include open invoices, keep cancellations active until the period ends, or extend the unpaid window to 60 days. Why Baremetrics doesn't match Stripe.
  • Paused subscriptions count as churned, then reappear as reactivations when payments resume.
  • Only one coupon can be active per subscription.
  • Subscriptions created on behalf of connected accounts (in Stripe Connect setups) are excluded.
  • You need to be a Stripe admin to connect the account.
  • Combined sources blend together. When you add other billing sources, not every graph can be broken out by individual source.

Source: Stripe integration guide; Connecting your payment processors and data sources.

For the full walkthrough, see the Stripe integration guide in the Help Center.

FAQ

Questions

How do I track MRR in Stripe?

Connect Stripe to Baremetrics. Once you authorize the connection as a Stripe admin, Baremetrics imports your subscription history and calculates MRR from customers with paid invoices, with coupons and discounts removed. MRR then updates in real time as Stripe activity comes in, alongside ARR, churn and LTV. You can see an example in the live MRR demo.

Is Stripe's built-in reporting enough to track MRR and churn?

It depends how much you rely on subscription metrics. Baremetrics is built for them: it calculates MRR, churn, LTV and dozens of other metrics with consistent rules, segments them by your Stripe metadata, and adds tools to act on churn such as Recover and Cancellation Insights. For a side-by-side view, see Stripe Analytics vs Baremetrics.

Can Baremetrics recover failed Stripe payments?

Yes. Recover follows up on failed Stripe charges with automated email, SMS and in-app reminders and paywalls, and helps customers update their card. Cancellation Insights covers the other side of churn: it shows why customers cancel and lets you offer retention deals before they go.

Can I integrate Stripe data with other analytics tools?

Yes. Baremetrics can combine several Stripe accounts with data from Braintree, Chargebee, Recurly, the App Store, Google Play and Shopify Partners. It also syncs Stripe revenue data such as MRR and LTV into HubSpot contacts through the HubSpot integration, and your metrics are available through the Baremetrics API.

How long does it take to import Stripe data?

Most Stripe accounts import within 5–15 minutes. Accounts with a lot of historical data can take longer. After the import, Baremetrics runs its calculations, so some metrics may show 0 for a short time.

Why are my Baremetrics numbers different from Stripe?

Baremetrics doesn't aim to match Stripe's totals exactly. It counts customers as active only when they have a paid invoice, removes coupons and discounts from MRR, counts cancellations the moment they happen, and removes customers who have been unpaid for 30 days or more. Each of these rules has an optional setting if your billing works differently. Read more about MRR differences.

Does Baremetrics sync my Stripe metadata?

Yes. Stripe metadata syncs automatically. In the Customers section, add a filter and type Stripe to see the fields Baremetrics brings in, then use them to build segments.

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Baremetrics is free until you reach $180K ARR. Start with your main billing tool and add the rest whenever you're ready.