Churn is one of those metrics that you hate to even think about. If only none of us had churn and our businesses just grew forever and ever. Alas, that isn’t the case and it’s something we have to address as some point.
We’ve had a User Churn metric from the start, but user churn only only tells part of the story.
The other part of the story is Revenue Churn. Or, how much revenue you’re losing in a billing period. And today, we’ve launched a new Revenue Churn metric!
Most of the time, User Churn will be higher than Revenue Churn because, for most businesses, a large percentage of user churn happens on lower paying plans.
Hope you and enjoy, and hope your revenue churn is much lower than you thought it’d be. 🙂