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The Best Customer Segmentation Tools

by Jerusha Songate. Last updated on June 13, 2024

Customer segmentation is the process of dividing customers into different groups based on common characteristics, such as demographics, behaviors, and affinity.

This practice is particularly vital for businesses that rely on customer loyalty or repeat purchases, such as SaaS companies and eCommerce businesses. 

Intelligent customer segmentation tools let you develop clear audience groups among your current customer base, letting you enhance your future marketing efforts and sales practices.

Using an automated customer segmentation tool allows you to visualize data from multiple sources without having to manually arrange contacts in your CRM. 

If you’re wondering which customer segmentation tool is best, you’ve probably come across a few names. We’ve rounded up some of the facts about top customer segmentation dashboards and analytics tools.

As you begin assessing your audiences, take advantage of a free trial of Baremetrics to get started, and read on to find out about the top tool options for customer segmentation. 


Baremetrics has a customer segmentation dashboard with robust capabilities for customization and visualization, based on real-time data from multiple sources, including all of your eCommerce transaction data, your current customer base, and your past customers.

With just a few clicks, you’ll have the most detailed possible view of your customer segments, and be able to drill down to a granular level and determine what makes them tick. 

Unlike most other customer segmentation tools on the market, Baremetrics isn’t a one-trick pony—in addition to these detailed customer analysis tools, you’ll also have instant access to key financial metrics.

Centralizing all of your customer data, transaction information, and marketing KPIs into a single analytics tool lets you always have the clearest picture of your business.


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Google Analytics

Google Analytics is a standard tool for pretty much every business out there, as almost all web developers and digital marketing agencies install it on websites before launch.

Google Analytics is popular among marketers because it is free and offers extremely robust website traffic data. If your site was developed with Google in mind, you’ll also be able to track your eCommerce funnel and develop customer segments. 

While it’s commonly used and a wide range of tutorials and user information is out there, Google Analytics can be difficult to get to work properly. The more “advanced” features, like the valuable customer segmentation tools, are extremely tricky and complex to install. 

Google Analytics also only develops customer segments based on website traffic data and demographic segmentation rooted in hard data such as age, gender, and household income.

Google Analytics does not pull data from other key customer sources, such as eCommerce transactions or email marketing, and cannot account for specific behaviors throughout the customer journey to create groups of customers based on behaviors or affinities. 

Sign up for a free trial of Baremetrics to see how these tools can help your business. 

If you’re curious about how your churn stacks up with similar companies, our Open Benchmarks show you average churn rates based on average revenue per user.



Kissmetrics is an extremely popular analytics dashboard for SaaS and eCommerce companies.

It integrates with most eCommerce websites and digital marketing tools to centralize data into a single dashboard to create audiences and customer segments that support CRM systems and digital marketing campaigns. In theory, this segmenting lets you develop a customer experience tailored to the unique needs of your audience. 

Kissmetrics is focused entirely on tracking users through the customer lifecycle, and giving you insights about customer lifetime value, free trial conversions, and similar behavioral triggers that help your business grow.

It doesn’t, however, offer any insights about cash flow, contraction MRR, or other important financial metrics that help you make data-driven decisions about your overall business strategy, not just marketing strategy and target audiences. 


How Baremetrics Can Help!

When you’re defining your audience segments and aiming to optimize them with the assistance of a customer segmentation dashboard, you need help from a tool that makes your life easier and pulls all your data into one easily accessible location.

Baremetrics manages business and customer data from all critical sources and combines it to create robust, detailed customer segments rooted in both behavioral and demographic data. 

In addition to your customer segmentation capabilities, you’ll have detailed financial reporting and the ability to help improve your financial standing.

Tools that help you recover failed payments and reduce customer churn will help your current cash flow, while forecasting tools designed with SaaS and eCommerce businesses in mind give you the clearest possible picture of the path ahead. 

Ready to take your customer segmentation efforts to the next level with a powerful dashboard?

Jerusha Songate

Jerusha has a strong interest in SaaS and finding new business opportunities. She writes for Baremetrics as part of her passion for business journalism.