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Dominique Jackson

Dominique Jackson

Former Content Marketer at Baremetrics

How to Calculate Customer Lifetime Value (LTV) and Increase Customer Value

Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and then...

11 SaaS Metrics to Measure (and improve) For Growth

Key takeaways: SaaS businesses know the importance of good data, but it's easy to find yourself overwhelmed with too many metrics to make sense of ...