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Dominique Jackson

Dominique Jackson

Former Content Marketer at Baremetrics

How to Calculate Customer Lifetime Value (LTV) and Increase Customer Value

Of all the metrics you need to track as a SaaS company, lifetime value (LTV) may be the most mysterious. It feels difficult to calculate, and once...

11 SaaS Metrics to Measure (and improve) For Growth

The list of SaaS metrics you can measure and analyze is long… some might say unnecessarily long. Don’t get me wrong, data is a lovely thing to have...