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How to Value A SaaS Business

When it comes time to part ways with your business, you may look to sell it to someone else. One of the first questions that comes to mind is “how much is my SaaS business worth?”. You might turn to public SaaS revenue multiples. However, multi-billion dollar enterprises with thousands of employees do not serve as particularly good indicators for small, potentially bootstrapped SaaS businesses. So how do you value your SaaS business doing under $1,000,000 in ARR?

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