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Resources

How to Build a Financial Model

By Jerusha Songate on April 20, 2021
Last updated on September 25, 2024

Key takeaways: 

  • Financial models help you make estimates about future financial performance based on current, performance, past performance, and factors or scenarios that may impact your business
  • These models can help you predict revenue, cash flow, and incoming expenses so you can make strategic financial decisions
  • There are different types of financial and forecasting models
  • Building a financial model requires six steps, involving collecting financial data points, but the process is much easier when using financial modeling software like Baremetrics

As the business world continues evolving, it is important to address how to build a financial model.

Most job listings in the finance sector list “financial modeling” as an essential, desired skill. It is seen that these skills have increased in demand almost exponentially.

Knowing how to build a financial model increases your employability in the finance sector and is a good thing to know if you plan on investing or starting your own business.

Understanding forecasting and preparing an income statement is just a small part of it.

Want to make more informed financial decisions? Consider a free trial of Baremetrics!

Understanding Financial Models

A financial model represents a business’s past, present, and future operations, and it’s a must in almost every business plan. They often heavily center around revenue forecasting models to help you plan strategically. 

A business report relies on accounting, so it’s important to have a solid understanding of basic accounting for business transactions when building one.

Understanding the building, using, and modifying of these models is a must.

Knowing how to build a financial model is a needed skill for those starting new businesses, starting new lines of business within existing companies, or assessing financial performance within a new or existing business. 

There are multiple different types of financial models and forecasts you can use. Learn more in our resources discussing five key financial forecasting models and startup-specific financial models

Benefits of Building a Financial Model

When you build a financial model, you represent a real-life situation with numbers so that decision-makers can make better financial decisions.

A financial model is a big help if a real-world financial problem needs to be solved, analyzed, or translated into an easy-to-digest numerical representation.

Sometimes it’s just a concept or idea that needs translating into an easy-to-understand proposal or use-case.

For instance, how can you convey the depreciation on a piece of equipment?

Or explain a free cash flow sensitivity analysis? 

These models help you build working business plans that help with budgeting, financial planning, and more.

Once you become adept at financial modeling, you can help others understand the grandest of concepts, from the cost of goods sold (COGS) and corporate finance to investment banking and private equity.

You’ll help make business ideas meaningful by supplementing details that officers can use to make decisions, garner investors, or hire staff.

As an example, financial models help investors choose which projects are worth their time and money. Models help executives discern the most plausible marketing campaigns having the highest ROI. They also help production managers choose when and if purchasing new equipment is right for the company.

Need assistance with your financial models? Consider a free trial of Baremetrics.

How to Build a Financial Model in 6 Steps

Knowing how to build a financial model is a must for financial officers, investors, and others involved in the financial operations of a business or organization.

Here are the six basic steps for building a financial model:

1. Gather historical data. You’ll need at least the last three years of financial data for the company.

2. Calculate ratios and metrics. Using the historical data from the first step, you’ll calculate historical ratios and metrics, like growth margins and rates, asset turnover ratios, and inventory changes.

3. Make informed assumptions. Armed with your historical data, ratios, and metrics, continue using this information to build future ratio and metric projections. Use assumptions to calculate future growth margins and rates, assets that may turnover, and projected changes in inventory.

4. Create a forecast. Use all the above data and reports to forecast the usual accounting documents, such as future income, balance sheet, and cash flow statements. Do this by reversing your original calculations for historic ratios and metrics. Specifically, use your previous assumptions to build out the forecasted statements.

5. Value the company. After you’ve forecasted, you can now value the company using the DCF, or Discounted Cash Flow, method.

6. Review. Once you have this information before you, use your drafted statements to decide how different scenarios may play out.

 

 

How to Know If Your Financial Model is a Good One

As with anything in business, following best practices is important. When building a model, it must be easy enough for anyone in your organization to understand yet detailed enough that it can account for the most complex business situations.

Your financial model is a good one if it:

  • Is structured well
  • Has a good, simple layout
  • Is clear and easy to understand
  • Makes forecast drivers and future assumptions clear
  • Highlights important items fiscal officers care about
  • Incorporates visuals
  • Is accurate

Build Accurate Financial Models with Baremetrics

Building a financial model isn’t scary if you break it down into steps—create all your steps before you begin. It doesn’t hurt to have a game plan before building a financial model.

Have a clear picture in mind of how the structure should appear. This saves you from having to make costly adjustments later. To make the process even faster, you can use software like Baremetrics to create accurate, actionable forecasts. Since our acquisition of Flightpath Finance, we help our customers create better forecasts for revenue, cash flow, and bank balance.

"Tired of wasting time on spreadsheets? Get a free trial of Baremetrics today!

 

FAQ's

  • What are the key steps involved in building financial models?
    The key steps involved in building financial models include gathering data, calculating ratios and metrics, making informed assumptions, creating a business forecast, assessing the value of the company, reviewing your model.
  • How can financial modeling be utilized to enhance business decision-making processes?
    It allows businesses to forecast potential outcomes, assess risks, determine the financial feasibility of projects, make informed investment decisions, and optimize resource allocation.
  • What are the essential components of a well-designed financial model?
    Essential components include: a clear objective, comprehensive data inputs, appropriate assumptions, logical and transparent calculations, flexibility to accommodate changes, sensitivity analysis, scenario testing, accurate and meaningful outputs, and documentation to ensure reproducibility.
  • How can financial modeling assist in forecasting future financial outcomes for a business?
    Financial modeling assists in forecasting future financial outcomes for a business by incorporating historical data, current trends, market dynamics, and assumptions into mathematical models, which can then be used to project and simulate potential risks, opportunities, and more.
  • What are the main challenges faced when building financial models, and how can they be overcome?
    The main challenges faced when building financial models include data availability and quality, complexity in capturing interdependencies and variables, maintaining accuracy and consistency, handling uncertainty and risk factors, and adapting to changing business environments.

Jerusha Songate

Jerusha has a strong interest in SaaS and finding new business opportunities. She writes for Baremetrics as part of her passion for business journalism.