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New Feature: MRR Growth Chart

Josh Pigford on July 07, 2014

Wouldn’t it be nice if you could find out exactly what went in to your revenue growth (or decline)? Well hot dog, now you can!

We just launched a new “Monthly Recurring Revenue Growth” chart that shows you what makes up the change in MRR for your business.

There are 4 elements that make up this new chart:

  • New MRR = Additional MRR from new customers
  • Expansion MRR = Additional MRR from existing customers (generally in the form of an upgrade)
  • Churned MRR = MRR lost from cancellations and downgrades
  • Net New MRR = New MRR + Expansion MRR – Churned MRR

If you churn more MRR than you get from New or Expansion MRR, you end up losing MRR that month…which would make you sad. Very, very sad.

Check out the chart under your Monthly Recurring Revenue metric. You can see ours in action here.

Also, if you’d like to learn more about how to use MRR for your SaaS, check out this The Holy SaaS Grail: Monthly Recurring Revenue.

Let me know what you think!

Cancellation Insights, an easy way to collect feedback on churned customers

Josh Pigford

Josh is most famous as the founder of Baremetrics. However, long before Baremetrics and until today, Josh has been a maker, builder, and entrepreneur. His career set off in 2003 building a pair of link directories, ReallyDumbStuff and ReallyFunArcade. Before he sold those for profits, he had already started his next set of projects. As a design major, he began consulting on web design projects. That company eventually morphed into Sabotage Media, which has been the shell company for many of his projects since. Some of his biggest projects before Baremetrics were TrackThePack, Deck Foundry, PopSurvey, and Temper. The pain points he experienced as PopSurvey and Temper took off were the reason he created Baremetrics. Currently, he's dedicated to Maybe, the OS for your personal finances.

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