Wouldn’t it be nice if you could find out exactly what went in to your revenue growth (or decline)? Well hot dog, now you can!
We just launched a new “Monthly Recurring Revenue Growth” chart that shows you what makes up the change in MRR for your business.
There are 4 elements that make up this new chart:
- New MRR = Additional MRR from new customers
- Expansion MRR = Additional MRR from existing customers (generally in the form of an upgrade)
- Churned MRR = MRR lost from cancellations and downgrades
- Net New MRR = New MRR + Expansion MRR – Churned MRR
If you churn more MRR than you get from New or Expansion MRR, you end up losing MRR that month…which would make you sad. Very, very sad.
Check out the chart under your Monthly Recurring Revenue metric. You can see ours in action here.
Also, if you’d like to learn more about how to use MRR for your SaaS, check out this The Holy SaaS Grail: Monthly Recurring Revenue.
Let me know what you think!